Remove hub website-building
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Why your website needs a resource center and how to create it

Search Engine Land

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? These are questions you must understand before building yours.

Niche 96
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SEO topic clusters: How to create, measure and analyze

Search Engine Land

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

CTR 138
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Internal link building for an E-E-A-T-focused content strategy

Search Engine Land

These links serve a dual purpose: They guide users to explore related information on your website. By leveraging internal linking within a well-structured content strategy, you can unlock the key to demonstrating your website’s E-E-A-T and establishing yourself as a trusted resource. Cluster pages support your pillar pages.

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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

What are semantic networks and how do you build them? On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. What is a topical map?

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The latest AI-powered martech products, platforms and additions

Martech

Twilio CustomerAI makes it possible for users to build a ChatGPT plugin for Twilio Flex. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. New websites can be prototyped by answering a few simple questions. Appy Pie added new features to its AI website builder.

Product 97
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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

We use the application in early stage conversations or initial engagement with an active visitor to the website,” John Hansen, senior director, field marketing at Iron Mountain, told MarTech. He added, “With a recent change to our website, we added Conversica’s chat features as a test in several European countries.

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.