The Sales Hunter

APRIL 13, 2015

Then you need to be sharing new insights with your customers. What new insights are you going to share? These insights don’t have to be just about what you sell, but could be about anything that is of benefit to […]. Do you want to stand out as a sales leader? Of course you do!

Drivers/motivators 92

Drivers/motivators Consult Sales Service 92

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 93

Retail Growth Process Advertising/ Marketing 93

The Sales Hunter

OCTOBER 12, 2013

Every sales call is an opportunity to learn insights from one customer — that you can then apply with other customers. I’m talking about broader business insights that equip you to better serve other customers. To see what I mean, check out this video: Copyright 2013, Mark Hunter “The Sales Hunter.”

Customers 78

Customers Consult Drivers/motivators Sales 78

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.

Launch 108

Launch Sports Market share Meeting 108

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Why we care. Accessibility. Pre-check notifications. What YouTube is saying.

Presentation 86

Presentation Process Customers 86

Search Engine Land

JANUARY 11, 2024

same text, video/audio, or image, depending on the task). Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. the price).

Objectives and Key Results 130

Objectives and Key Results Follow-up Start-ups Engineering 130

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. Live videos. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. Why we care. What YouTube is saying.

Strategize 103

Strategize Process Product 103

Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advertisers can now include branded videos or customer demonstrations instead of just static images. ” Advantage+ creative optimizations. Advantage+ catalog ad s update. Collaborative ads update.

Retail 116

Retail Campaign Launch Networking 116

Martech

OCTOBER 31, 2023

GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Things like video starts, video, stops, video completion rates. That applies to other media as well.

Promote 112

Promote Start-ups Price B2B 112

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. In 2017, vertical video gained traction with the launch of Facebook Stories.

Launch 98

Launch Presentation Growth Campaign 98

Martech

NOVEMBER 2, 2023

Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Seismic Aura Copilot provides content description and tagging recommendations.

Campaign 106

Campaign Launch Trust Technology 106

Search Engine Land

MARCH 13, 2024

Moving forward, a banner will appear in the Video Details section if there are tagged products that cannot be shown due to: Tag quality issues. Clipped insights. YouTube now offers a Clips Library page, allowing creators to view segments of their videos that have been clipped by viewers. Tagged product issues.

Product 113

Product Launch Gaming Campaign 113

Search Engine Land

FEBRUARY 16, 2024

Ssponsored brands video targeting. They are also offering new ad formats, including: Sponsored display video ads. Sponsored brands video-only creatives. With new features and capabilities comes the ability to gain more granular insights into campaign performance allowing for better resource allocation of your advertising spend.

Profit margin 125

Profit margin Promote Campaign Price 125

SBI

JUNE 13, 2021

SalesTech Video Review: Get Prospect Data and Intelligence wherever you need it with InsideView Insights.

Prospecting 29

Prospecting Contact Meeting Customers 29

Martech

DECEMBER 21, 2023

D-ID and LivingAI have released a new integration that lets businesses create personalized email videos using AI avatars. It works with any email service provider and lets businesses generate video avatars that speak customized content to each recipient. Get MarTech!

GTM 112

GTM Campaign Launch B2B 112

Search Engine Land

FEBRUARY 8, 2024

As the landscape of digital channels and the demands of brands evolve, we’ll delve into: Examining how the trend towards socialization has altered targeting methods Offering insights on how to navigate these changes effectively. For instance, broad match incorporates a wider range of factors, including audience insights.

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Search Engine Land

MARCH 21, 2024

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Search term insights report.

Campaign 80

Campaign Launch Conversion Process 80

Search Engine Land

APRIL 9, 2024

The merger is also set to provide WPP clients with deeper insights into their target audiences, accurately predict and explain content effectiveness, and optimize campaigns. Pro to produce customizable video narration scripts. These scripts are then sent to London startup Eleven Labs to generate the voice for narrating videos.

Campaign 133

Campaign Clients Technology Technology 133

Search Engine Land

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. It’s able to achieve this by offering a range of different formats so that brands can tailor their content better to their audience, from short-form videos to carousels.

Customers 127

Customers Click Through Rate Entertainment Retail 127

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 92

Entertainment Gaming Education Technology 92

Search Engine Land

FEBRUARY 21, 2024

Video marketing Short videos on apps like TikTok and Reels are super popular and grab attention quickly. SEO, like a helpful sidekick, makes these videos look good and helps them get found on Google. So, when people search, these videos pop up more, even beyond the app they’re on.

Customers 113

Customers A/B testing Strategize User Experience 113

Search Engine Land

FEBRUARY 15, 2024

This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. It can also generate or refine scripts for your TikTok videos. Why we care.

Launch 95

Launch Process 95

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. Interviews and podcasts. LinkedIn posts.

Angle 129

Angle Consult Trust Education 129

Heinz Marketing

APRIL 18, 2024

Enjoy the video below! ChatGPT queried for insights on issues in interviews, visualized results (e.g., Actionable Insights : Recommendations generated based on real team feedback, enabling prioritization and project sequencing. Additional applications include analyzing sales data trends for actionable insights.

Process 62

Process Product Sales 62

Search Engine Land

SEPTEMBER 21, 2023

Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier. Get the daily newsletter search marketers rely on.

Launch 105

Launch Gaming Price Campaign 105

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA.

Strategize 128

Strategize Education Price Service 128

Search Engine Land

MARCH 6, 2024

Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. The upgrade includes more and improved courses, articles, videos, and insights to help creators make the most of their efforts on the app. Bringing its Creativity Program out of beta. Why we care.

Follow-up 120

Follow-up Start-ups Process 120

Martech

MARCH 6, 2024

Dig deeper: Kraft Heinz and Gatorade tap in-store video screens for March Madness Why we care. 44% believe AI will be essential for real-time data analysis and shopper insights. This report emphasizes that AI enables a more comprehensive understanding of in-store shopping, paralleling the insights we’ve long had online.

Retail 111

Retail Commission Networking Technology 111

Search Engine Land

AUGUST 24, 2023

Harness the power of video content Video content has emerged as a dynamic tool for engaging audiences and conveying messages. The influence of videos in search engine results pages (SERPs) is on the rise, with Google recognizing the popularity of video content among searchers.

Price 93

Price Trust Lead generation Engineering 93

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies. Amazon is in talks to introduce an ad-supported tier to its Prime Video platform.

A/B testing 95

A/B testing Objectives and Key Results Campaign Strategize 95

Search Engine Land

JANUARY 30, 2024

Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively.

Launch 112

Launch Process 112

Search Engine Land

NOVEMBER 3, 2023

Discovery product ads now support the following additional fields: Videos Long headline Path 1 Path 2 In-feed video ads. Editor now works with in-feed video ads for Discovery campaigns, combining features of Discovery and responsive display ads. Text mode for selecting videos. used a video picker to select videos for ads.

Campaign 118

Campaign Engineering Product Process 118

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. How your in-focus keywords might have changed since you originally optimized for them.

CTR 108

CTR Growth Campaign Service 108

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.

Objectives and Key Results 109

Objectives and Key Results Campaign Finance Real Estate 109

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 108

B2B B2C Entertainment Education 108

Search Engine Land

AUGUST 24, 2023

From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Gaining insights into the influencers your competitors collaborate with and staying informed about rival campaigns can serve as valuable inspiration. Why we care.

Campaign 93

Campaign Gambling Territory Promote 93

Search Engine Land

FEBRUARY 13, 2024

Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. However, it’s important to note that the rate increased by 47 basis points in the previous year due to the introduction of shoppable display and video.

Retail 103

Retail Represent Campaign Growth 103