Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Launch 101

Launch Promote Sales Sell 101

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Hubspot

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

B2C 101

B2C Follow-up Retail Launch 101

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Quick note: This post is about the business accounts with the most Instagram followers. Top Instagram Accounts. Real Madrid.

Sports 78

Sports Education Follow-up Entertainment 78

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Throughout the experiment , Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post.

Campaign 59

Campaign Pitch Follow-up Drivers/motivators 59

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. Instagram’s Creator Marketplace can help brands find the creators best suited for their campaigns, and also help creators get discovered by brands. Why we care. How it works. What Meta is saying.

Campaign 114

Campaign Launch Start-ups Follow-up 114

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Get the daily newsletter search marketers rely on. Launching soon?

Launch 114

Launch Engineering Start-ups Closing 114

Search Engine Land

APRIL 18, 2024

Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has about 85 million monthly active users.

Launch 105

Launch 105

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. Backdrop explained. Getting started.

Gambling 112

Gambling Presentation Start-ups Product 112

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. However, the search landscape is evolving rapidly.

Engineering 120

Engineering Campaign Education Service 120

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Launch 99

Launch Presentation Growth Campaign 99

Search Engine Land

OCTOBER 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Get the daily newsletter search marketers rely on.

Launch 110

Launch Engineering Start-ups Conversion 110

Search Engine Land

SEPTEMBER 7, 2023

That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. ” TikTok vs. Instagram. TikTok wins with Gen Z when it comes to watching video content, but Instagram wins on daily usage: 76% prefer to watch videos on TikTok (compared to 16% on Instagram, an 18% increase from 2022.

Engineering 144

Engineering Trust Promote Product 144

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

E-commerce 113

E-commerce Retail Entertainment Launch 113

G2

JANUARY 12, 2024

With the growing popularity of ephemeral content on Instagram, advertisers and marketers see potential in Instagram Story ads.

Networking 111

Networking Service 111

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. ” Deep dive.

Lead generation 129

Lead generation CRM Campaign Contact 129

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. See terms.

Real Estate 100

Real Estate User Experience Strategize Closing 100

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

MAY 2, 2024

The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover. It also automates marketing campaigns based on guest data. What do Facebook-parent Meta and the Catholic faith have in common?

X-functional 87

X-functional Appointment Promote Campaign 87

Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. By the numbers. More expensive, but. ” About the survey. Why we care.

Campaign 94

Campaign Engineering Product Sell 94

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 108

Objectives and Key Results Lead generation Campaign Up-sell 108

Martech

MAY 7, 2024

But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Marketers can also use tools to change backgrounds around images, or stretch out the image to fit multiple parameters.

Technology 104

Technology Technology Price Campaign 104

Search Engine Land

SEPTEMBER 5, 2023

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. Get the daily newsletter search marketers rely on. The company has not commented on launching paid-for versions of Facebook and Instagram. Why we care. Establish a level playing field for businesses. SUBSCRIBE See terms.

Territory 137

Territory Launch Campaign Engineering 137

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Impacted markets. ” Get the daily newsletter search marketers rely on. Why we care.

Service 116

Service Promote Launch Campaign 116

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. Dig deeper: Marketing on Threads — What you need to know How topic tags work. Topic tags support phrases with spaces. What Threads is saying.

Conversion 119

Conversion Process 119

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

Promote 97

Promote Campaign Lead generation Follow-up 97

G2

MARCH 25, 2024

Even with the rise of new social media platforms, Instagram remains one of the most popular networks in the world. With an estimated 2 billion users every month, building a loyal following for business is something every marketer should work on.

Networking 98

Networking 98

Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Starting in March, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). ” Get the daily newsletter search marketers rely on.

Retail 115

Retail Campaign Launch Networking 115

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S. Why we care.

Conversion 118

Conversion Process Retail Price 118

Hubspot

AUGUST 4, 2016

On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. Instagram is positioning this feature as a solution to overposting. How to Build a Story on Instagram. Don't worry.

X-functional 53

X-functional Start-ups Launch Gaming 53

Search Engine Land

APRIL 10, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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Campaign Sales Technology Technology 126

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The lawsuit represents millions of advertisers who may have overpaid to serve their ads on Instagram and Facebook. Get the daily newsletter search marketers rely on. Potential Reach metric. ” Why we care.

Legal 105

Legal Represent Price Follow-up 105

Search Engine Land

MARCH 5, 2024

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. The outage seems to be impacting numerous countries globally as indicated by more than 300,000 reports of outages for Facebook and over 20,000 reports for Instagram on the Downdetector tracking website.

Campaign 99

Campaign Engineering Service Process 99

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 92

Lead generation Campaign Contact Follow-up 92

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

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Niche Negotiate Legal Contract 129