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The 5 key pillars of AIOps in marketing

Martech

Producing content variations like text, images and video. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management.

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Marketo’s September 2023 releases: A manager’s guide

Martech

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Reference Library programs are aimed to cover the widest set of use cases.

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AI-powered martech releases and news: March 7

Martech

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

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This week’s roundup of AI-powered martech releases

Martech

Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Seismic Aura Copilot provides content description and tagging recommendations. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Get MarTech! In your inbox.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? As Britta Fiore-Gartland, principal researcher at Salesforce, explained: “Our trust layer protects customer inputs and masks content to and from the LLM.” AI isn’t news to you or your IT team.

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4 YouTube Shopping updates, including Collections and Affiliate Hub

Search Engine Land

YouTube is introducing Affiliate Hub in Studio for both mobile and desktop, aiming to inspire affiliate creators for their shopping content. Creators who have their own stores can now tag products and merch across their entire video library at once, based on products detected in links from their videos’ descriptions. Fourthwall.

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How to integrate user-generated content into your SEO strategy

Search Engine Land

One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is.