Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Entertainment 101

Entertainment Gaming Education Technology 101

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed.

Technology 124

Technology Technology Engineering Strategize 124

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. The rise of marketing automation. And now, the explosion of artificial intelligence in marketing.

B2B 126

B2B Manufacturing Technology Technology 126

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. Conversation intelligence also provides several research opportunities.

Real Estate 109

Real Estate Campaign Conversion Pitch 109

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts.

GTM 83

GTM Customers CRM Go To Market 83

Martech

APRIL 23, 2024

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. Automation can handle menial tasks like gathering and segmenting data, giving you a clear view of the information you need to make decisions.

Government 70

Government Campaign Customers Follow-up 70

Martech

APRIL 19, 2023

Decision intelligence is a framework that bridges the gap between insights and decisions. What is decision intelligence? Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. Strategic intelligence. Calculated decisions.

Strategize 121

Strategize GTM Healthcare Strategic planning 121

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Marketing automation is powerful,” said Kaskade.

Conversion 56

Conversion Objectives and Key Results Drivers/motivators Trust 56

Lead Fuze

OCTOBER 5, 2023

We’ll explore these exciting developments together, delving into everything from automating tasks with real-time data analysis to predicting customer behavior using deep learning technologies. Envision image recognition technology enhancing your customers’ shopping experience by finding similar products within seconds.

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Campaign 145

Campaign B2B Technology Technology 145

SaaStr

DECEMBER 10, 2023

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue.

CRM 125

CRM Launch Price B2B 125

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. What is artificial intelligence? Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.

Retail 92

Retail Promote Strategic planning Price 92

Martech

JANUARY 19, 2024

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. So what do you look for when evaluating email automation platforms? Drip campaigns.

A/B testing 129

A/B testing B2C Appointment Campaign 129

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”.

CRM 114

CRM Contact Campaign B2C 114

Search Engine Land

SEPTEMBER 19, 2023

At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. Revolutionize conversations using AI with human-level accuracy CallRail’s Conversation Intelligence continues to increase reliability and accuracy, now delivering automated transcripts that rival human quality.

Clients 131

Clients Conversion Click Through Rate Campaign 131

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

Campaign 115

Campaign CRM Follow-up Presentation 115

Salesforce

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. PaySauce easily segments lists to send more targeted communication and builds out automations and journeys.

CRM 52

CRM Trust Strategize Technology 52

Martech

SEPTEMBER 7, 2023

The artificial intelligence piece. The other offerings : Workflow Builder will empower users to create automated workflows through drop-and-click with no code required. A new automation hub will gather templates, pre-existing workflows and other automations in one place for easy access. In your inbox.

Customers 122

Customers Process 122

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Proposal Writing 121

Proposal Writing Gaming Technology Technology 121

Salesforce

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations!

Trust 122

Trust CRM Drivers/motivators Start-ups 122

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams.

Sports 83

Sports Technique Campaign Technology 83

Heinz Marketing

OCTOBER 27, 2022

We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality. After all, marketing involves a lot of data collection and analysis, which is Artificial Intelligence’s forte. What is Artificial Intelligence? It has changed the way we live, work and play. What do you think?

Appointment 115

Appointment Campaign Lead generation Consult 115

G2

APRIL 11, 2024

Artificial intelligence (AI) is changing how businesses interact with customers. Many business development teams use AI sales assistants to automate routine sales tasks like lead qualification, follow-ups, and data entry.

Sell 52

Sell Sales Follow-up Process 52

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management. As a result, more and more AI-powered solutions are being announced every day. ” Get MarTech!

Technology 93

Technology Technology Campaign Launch 93

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. When implementing artificial intelligence into SEO strategies, agencies must ensure it is responsible and transparent.

Government 114

Government Legal Trust Promote 114

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. Balancing automation versus manual control. Use data to guide the optimization process, aiming for the ideal mix of automation and granular location control.

Territory 115

Territory Campaign Lead generation Strategize 115

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively.

Technology 142

Technology Technology Campaign Technique 142

Highspot

APRIL 30, 2024

Go-to-market teams can easily use AI to improve their workflows, especially when it comes to automation, co-creation, and insights. Reduce Wasted Time and Expedite Action One of the key benefits of AI is its ability to automate time-consuming tasks. Here are tips to leverage AI today in your business to optimize sales productivity.

Government 52

Government Sell Sales Go To Market 52

Salesforce

DECEMBER 6, 2023

5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. According to Accenture, 95% of IT leaders are prioritizing automation to increase operational efficiencies.

CRM 102

CRM Service Retail User Experience 102

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. Where’s the Line Between Automation and AI?

Healthcare 96

Healthcare Trust Drivers/motivators Start-ups 96

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Customers 136

Customers Price Contact Campaign 136

Martech

MARCH 7, 2024

Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. With a focus on customization, efficiency, and intelligent automation, these new features are poised to propel organizations into a new era of success. Read the full Salesforce Spring 2024 release notes here.

User Experience 108

User Experience Promote Trust CRM 108

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. For example, is your DAM ready for AI?

Government 115

Government Technology Technology Trust 115

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Other players in the space include Reachdesk and Postal. Why we care.

Prospecting 101

Prospecting Process Customers Sales 101

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Non-Profits 92

Non-Profits Campaign CRM Technology 92

Martech

NOVEMBER 2, 2023

Bizongo’s Artwork Flow has a new creative automation and proofing solution powered by artificial intelligence. It includes an automated design template scaling tool; a design template editor; an AI-powered creative library; and an online proofing solution supporting 160+ file types, including videos.

Campaign 114

Campaign Launch Trust Technology 114