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Is Social Selling Missing The Digital Revolution?

Partners in Excellence

Those sales and marketing people learned these tools, electricity and the telephone, augmented and helped everything they did in selling and marketing. Our customers are embracing their digital buying journeys as well. It shifted a lot of investments into leveraging these technologies.

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DIGITAL transformation Or digital TRANSFORMATION

Partners in Excellence

You can’t look at anything in sales, marketing, even business without encountering the discussions of Digital Transformation. Often, particularly with vendors, the emphasis is on the DIGITAL, that is the technology. Without that the the Digital part of transformation is meaningless. The opposite is also true.

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The Digital Buying Journey Is Very Human

Partners in Excellence

We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. I’ve written about this transformation suggesting we are going through a transformation of sales led, digitally supported to digitally led, sales supported.

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The Future Of Selling, Not What You Think It Will Be

Partners in Excellence

There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.). The concept of “virtual selling,” seems to be dominating many of our conversations. But something is missing.

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The Future Of Work Is About More Than Work!

Partners in Excellence

We are facing, possibly, the greatest transformation in the nature of work since the industrial revolution–where we moved from primarily agrarian based work to industrial work. While these will have impact, much like mass automation, computers, the web, there is something deeper driving this revolution in redefining work.

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What’s Going On With Digital Business Transformation?

Partners in Excellence

It seems impossible to escape the articles on Digital Business Transformation. Sales/Marketing Automation Tools suppliers are jumping all over it, because it helps them sell more tools. To some degree, I think much of the discussion is this year’s version of social selling, since that term has fallen into disfavor.

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AI for AEs: 5 ChatGPT Prompts to Supercharge Your Sales

Sales Hacker

Bonus: 7 ChatGPT Prompts for Selling to the C-Suite Table of contents What AI can do for AEs Introduction to ChatGPT Easy guide: How to set up and use ChatGPT 5 things you should use ChatGPT for right now (with prompts!) So, fellow account executives, rather than fearing AI, let’s embrace this technological revolution.