Partners in Excellence

APRIL 26, 2024

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We obsess about how we succeed. We may not prepare well, winging it. Things like showing up on time, being prepared, the thank you note.

CRM 125

CRM Presentation Meeting Closing 125

Search Engine Land

MAY 6, 2024

Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. Google’s Search Liaison said on X today, “It’ll be starting later today. You're right. Google said today. ” Examples of enforcement. Why we care.

Education 144

Education Launch Trust Closing 144

Martech

MAY 13, 2024

Understandably, it has been following the Google Privacy Sandbox saga with close attention. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Everyone has to connect to the framework to test it properly.

Conversion 109

Conversion Follow-up Engineering Technology 109

Search Engine Land

MAY 9, 2024

Here’s what you need to know from Pichai’s interview. But often it leads to more things, and then you want to explore more. Pichai was also asked about search getting worse and “more SEO spam.” ” He was later asked how concerned he was about AI-generated content ruining Search.

Trust 110

Trust Presentation Meeting Product 110

Partners in Excellence

MAY 15, 2024

I suspect it’s trite to say, every leader wants to create a high performance organization or that people want to be part of high performing organizations. But what does it mean to be a high performing organization? ” Is it max’ing our comp plans? Is it about our personal success?

GTM 113

GTM Quota Technology Technology 113

Partners in Excellence

APRIL 16, 2024

Far too few cross it, though most intend to. The good news and the bad news is, we aren’t unique–that is, this seems to be the human condition, whether we look at it individually, or organizationally. In fairness, we underestimate what it takes to change. Fear holds us back.

Cross-sell 113

Cross-sell Pipeline Meeting Presentation 113

Partners in Excellence

MAY 16, 2024

” It always comes from people with a specific agenda. It seems to strengthen whatever position they want to take, and some are valid, the primary argument is to declare “Cold Calling Is Dead.” According to them, it’s all about random outreach and random calls. Others promoting social engagement.

Cold Call 77

Cold Call Technique High impact Pitch 77

Martech

MAY 15, 2024

The firm is independent, holding no equity in the startups it evaluates or recommends. Q: Tell us about what you’re doing with Silicon Foundry. A: I’ve been with the firm for about three years. Q: One example of a startup you have worked with is Echo AI. Can you explain what was of interest there?

Retail 103

Retail Cross-sell Technology Technology 103

Search Engine Land

FEBRUARY 20, 2024

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. Does it mean it will be harder for smaller publishers to rank higher than larger publishers?

Niche 145

Niche 145

Search Engine Land

MAY 16, 2024

If you run a local business and find that your Google Business Profile has been suspended , it can have a devastating effect on your business. Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the consequences. You have an online-only business.

Electricity 98

Electricity Service Start-ups Follow-up 98

SaaStr

APRIL 21, 2024

My Top 5: It will take you at least 24 months to really get anywhere. It’s never enough. A little more here: [link] A co-founder not equally committed will blow up on you, and best case, is a disaster you will have to clean up later. Wait and find a co-founder just as committed as you are. Like, always.

Start-ups 110

Start-ups Engineering Product Customers 110

Search Engine Land

APRIL 30, 2024

For eight years, no one thought that would ever happen, but it did. Now, think about this. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? It’s a little chilly out, so wear a light jacket in the morning. You can probably take it off around noon.”

User Experience 114

User Experience Niche Service Closing 114

Search Engine Land

APRIL 1, 2024

It’s frustrating. You put time, energy and a lot of hope into a webpage. But it just won’t rank. So why isn’t it? Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. Firstly, you need to ascertain if the page is not ranking at all versus not ranking well.

Technique 124

Technique Legal User Experience Represent 124

Search Engine Land

MAY 3, 2024

I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. But there is a real difference between working because you have to and working because you enjoy your work. I just don’t mention it anymore. It seems crazy to me.”

Contract 99

Contract Start-ups Drivers/motivators Meeting 99

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? From there, with the background in marketing and digital, I started thinking about how all of it starts to come together. I fell into it by searching for things that were new and always learning.

Healthcare 98

Healthcare Technology Technology Sports 98

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. People have complained about Google driving them out of business for 20+ years. Why we care. Traffic loss.

Niche 133

Niche Follow-up Product Customers 133

Search Engine Land

MAY 7, 2024

“While such worries are not without merit, it’s crucial for business leaders to recognize that AI is not an all-encompassing substitute for human employees. While AI will undoubtedly eliminate some jobs, it will also create new jobs. About the data. It received 382 responses – 56% of respondents were from the U.S.

Represent 106

Represent Market share Growth 106

Understanding the Sales Force

MARCH 20, 2024

Although this is an article about sales process, the first two paragraphs have more to do with religion than sales. To fully understand this powerful analogy, you’ll want to read the next three paragraphs and allow me to make my case. It will be worth it! But that’s not the analogy I’m going to make.

Process 133

Process Pipeline Sales Gaming 133

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him.

X-functional 119

X-functional Sports Represent Start-ups 119

Martech

APRIL 29, 2024

It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first.

Strategize 116

Strategize Negotiate Follow-up Growth 116

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. The goal is what you are aiming at. Grab a copy of this first.

Process 119

Process Objectives and Key Results Angle Follow-up 119

Search Engine Land

MAY 9, 2024

And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. In this article, you’ll learn about information gain and how to use it to your advantage. And unless you are a computer programmer, we can largely leave that can of worms unopened (for now). But there’s a massive problem.

Engineering 96

Engineering Angle UX Trust 96

Search Engine Land

MARCH 22, 2024

It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. It has ascended to monopoly status and 91.6% Change comes from where you least expect it. Once upon a time, these were the most popular search engines in the world. Then along came Google.

Engineering 123

Engineering Launch Product Market share 123

Search Engine Land

MAY 16, 2024

I just know it’s true. But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative Experience (SGE), isn’t solving a problem it was supposedly invented to fix? Watch this: What did you notice was missing? I think this technology is about, oh, 300 years off.”

Gambling 102

Gambling Launch Follow-up Engineering 102

Partners in Excellence

MAY 17, 2024

As individual contributors, we are conditioned to think about what we owe our managers and leaders. We are conditioned to think about hitting our goals and numbers, keeping our performance up, perhaps to keep our managers off our backs. Whether it’s training, tools, programs, specialists.

Trust 68

Trust Start-ups Meeting Customers 68

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. 2021 was the boom.

B2B 79

B2B Angle X-functional Trust 79

Adaptive Business Services

MAY 15, 2024

However, the fundamentals are 90% of what you need to do in order to see awesome results! I’m also giving some sample times for each step just to dispel the erroneous rumors that it’s too f’ing complicated and it takes too f’ing much time:) Here we go! Make your email public so that others can help you when needed.

CRM 71

CRM Pipeline Contact Closing 71

Martech

APRIL 17, 2024

It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. You don’t always want all the data but need options and access.

Technology 130

Technology Technology Niche Campaign 130

Partners in Excellence

FEBRUARY 29, 2024

We were talking about his prospecting challenges. ” We talked about some of his strategies. ” He responded, “Well they should care, they are in our ICP, we sell to all sorts of organizations similar to this organization… ” I repeated my question, “How do you know the customer cares?

Pitch 127

Pitch Prospecting Start-ups Conversion 127

Search Engine Land

FEBRUARY 13, 2024

For the longest time, I’ve avoided writing or talking about E-E-A-T. As you probably know, E-E-A-T stands for E xperience, E xpertise, A uthoritativeness, and T rustworthiness. Many have argued that it should be E-E-A-T-T to include timeliness, but in that case, I think we could come up with some much more interesting acronyms.

Engineering 128

Engineering Contact Start-ups Launch 128

Martech

MAY 7, 2024

With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?” If you understand three pivotal trends, you’ll master your martech and make informed decisions: Martech growth outpaces martech consolidation. You do the math. It is easier than you think.

Legal 117

Legal Growth Pitch Technology 117

Search Engine Land

APRIL 18, 2024

On the one hand, you have benefits like: Improved efficiency. On the other hand, you have issues like: Generic content. However, AI tools are rapidly evolving, and some tout you don’t even need to edit the content to be ready to publish and rank. The risk is on you. Took about a minute or less? Rapid research.

Sports 115

Sports Niche User Experience Gaming 115

Partners in Excellence

FEBRUARY 12, 2024

It’s not just about what’s happening in their business—their problems, their opportunities, their challenges. It’s not just about how they navigate their buying process. It’s not just about learning how others are addressing similar issues. They are worried about other things.

Customers 121

Customers Negotiate Pitch Trust 121

Search Engine Land

MAY 13, 2024

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. While it may seem complex, today we are going to break it down. If you were a traditional library you’d begin by scanning titles, hoping for a similarity match.

Engineering 115

Engineering Construction Start-ups Process 115

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. Or is it a hybrid? Be detailed.

Contract 107

Contract Clients CRM Meeting 107

Search Engine Land

APRIL 26, 2024

It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. This will give you an overview, but it’s only part of the picture. You might see a huge surge or drop, but it’s more likely that you’ll see a smaller fluctuation.

X-functional 123

X-functional User Experience UX Follow-up 123