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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client. Too Little Value.

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Ruth Stevens: Spotlight on the expert

Martech

One constant in Ruth’s career: teaching. From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. Q: How did you get into marketing, as a career? So I went to Columbia and got an MBA.

B2B 95
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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

Preface : Trust me, Charles Green is the master in all things Trust related. He loves responding to the worst possible prospecting emails possible. He responds to Nigerian princes with great questions about their offers, and suggestions about how they might find more money to send without the things they ask for.

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“I’d Love To Learn More About Your Business….”

Partners in Excellence

Daily, I get inundated with emails, texts, social media messages: “I’d love to learn more about your business and hiring needs… ” “Let me know how I can help you…” “Can we collaborate in some way? We provide…… ” “How are things going for you?”

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4 Sales Email Templates that Get Opens

Salesforce

You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Days go by, and you hear nothing but crickets. But it doesn’t have to be that way.

Pipeline 105
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Teaching writers when and how to use generative AI to create helpful content

Search Engine Land

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Then in August 1981, I was introduced to a word processor at my job at Wang Laboratories. Is trustworthy and credible : Would you trust the information presented in this article?

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