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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.

Legal 106
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Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. This is the first of several steps we’ll take this year to improve protection for consumers and advertisers in Local Services Ads.”

Service 109
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New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. Potts Weinstein says claiming rights over the human input is much trickier in legal terms than the company’s control over the AI’s outputs. Why we care. A claim isn’t a fact.

Legal 89
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Transform your B2B brand: 7 strategic insights

Martech

Don’t default to talking about the products or services your company provides or how it delivers them. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors. Start with soul searching What is your why? Agent Gibbs’ rule No.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Exclusive product launches. Don’t forget the legal bits. Keep things simple.

Niche 130
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How the Google antitrust lawsuit can impact advertisers

Search Engine Land

Three antitrust suits have been launched against Google since 2020. In November 2020, the DOJ launched its first antitrust lawsuit against Google. In this public filing, the DOJ lodged these complaints against Google: Entering into exclusivity agreements that forbid preinstallation of any competing search service.

Legal 122
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5 Interesting Learnings from Monday.com at $240,000,000 ARR

SaaStr

Pretty incredible for a product that just launched in 2014. For those to average to 107%, NRR is likely around 85% for self-service and < 10 seat deals (about the same as Squarespace ). Like Atlassian, Monday waited to launch a Free plan and hasn’t traditionally been a freemium play. 5 Interesting Learnings: #1.

Legal 144