Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. B2B marketers identify budget constraints as their main challenge. Dig deeper: Integrate launches new media solution Why we care. The post Integrate launches new Performance Center appeared first on MarTech.

Launch 111

Launch Drivers/motivators B2B Represent 111

Heinz Marketing

AUGUST 13, 2024

Highly targeted ABM (Account-Based Marketing) campaigns align perfectly with this strategy, allowing for deeply personalized outreach with 3 main use-cases: Winning back past customers : You had them once, and with the right approach, you can bring them back. It’s all about addressing past pain points (and maybe avoiding the bath metaphor).

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The recommendations fall into five main categories: Ads and assets (e.g. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech.

Launch 124

Launch Campaign Education Product 124

Search Engine Land

OCTOBER 19, 2023

Read Google AdSense's Auto Ad guide for more information on how they work and their main benefits. The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land. All publishers can now have access to related search for Auto ads.

Launch 118

Launch User Experience Engineering Process 118

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

AUGUST 28, 2024

On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.” At the time of launch, YandexGPT 3 was free (100 API requests per hour), and plans were made to integrate this technology into wider products. HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021.

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

MAY 20, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are head of MOps for an event ticketing company that has a website and ios and android app. Please list what technologies and actions are necessary to launch and maintain a customer loyalty program?

Launch 109

Launch Customer Relationship Management Technology Technology 109

Martech

JUNE 6, 2025

Example prompt output — anonymized for illustration only) GPT for landing page drafting (Using HubSpot’s Landing Page Creator GPT) This GPT helped me create structured, conversion-ready copy for launches and campaigns, based on prompt guidance and key inputs. Email: See terms.

GTM 112

GTM Customers B2B Strategize 112

Martech

JANUARY 6, 2025

Think of FAQs as a main guide. New product or service launches. At product launches, we rely on the product manager. The main goal is to understand the story you want to tell. Lets look at some FAQs to help you use this tool to your advantage. Why are FAQs so important? A crisis, from a cyberattack to layoffs.

Go To Market 132

Go To Market Legal B2C Strategize 132

SaaStr

APRIL 15, 2024

Dear SaaStr: A Big Tech Co Launched a Competitive Product. And just throwing another product to sell to existing reps that sell the ‘main’ products isn’t a big deal, either. As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You The post Dear SaaStr: A Big Tech Co Launched a Competitive Product.

Launch 120

Launch Product Engineering Sell 120

ClickFunnels

OCTOBER 18, 2021

The main advantage of the salary compensation structure: It’s clear and simple, which makes it easy to plan your company’s finances as well as avoid misunderstandings. The main advantage of the base salary + commission structure: It incentivizes better performance. And launch your funnel! …in Base Salary + Bonuses.

Lead generation 246

Lead generation Commission Profit margin Territory 246

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners. Eligibility.

Launch 96

Launch E-commerce Campaign Education 96

Search Engine Land

OCTOBER 2, 2024

Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Display ads This category comprises two main products: Amazon DSP (demand-side platform). Sponsored Brands. Sponsored Display. Sponsored Display for all businesses offers a lead form option.

Customers 103

Customers Sell Campaign Engineering 103

Martech

NOVEMBER 11, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. Please explain why a marketing performance management platform will help with this launch.

Launch 114

Launch Strategic planning Campaign CRM 114

Search Engine Land

JUNE 6, 2024

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The recommendations fall into five main categories: Ads and assets (e.g. The big picture. What’s included.

Launch 91

Launch Campaign Customers 91

Martech

NOVEMBER 12, 2024

This led to one main direction, which was the best use of AI, not only in GTM but more broadly in a company or organization. The end of the era of cheap and easy money launched a new wave of C-suite thinking about GTM. That’s what you call it when more than 92% of startups have failed in the past 16 years or so. But this won’t last.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Search Engine Land

MARCH 1, 2024

TikTok explained that its new Trends Digest series focuses on grasping the main ideas behind trends to create more relevant content, rather than trying to follow every daily trend. Defining trends.

Launch 118

Launch Represent Follow-up Process 118

Martech

NOVEMBER 1, 2024

Bayer In early 2022, Bayer’s Australia team launched a project that combined Google Trends data with weather and climate insights to predict cold and flu season trends across different regions in Australia. This holistic AI approach has enabled them to see measurable customer satisfaction and operational efficiency results.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

Launch 98

Launch Product Networking Niche 98

Salesforce

MAY 16, 2025

After the successful build and launch of the product and use cases, I found myself drawn to a few distinct product features that impressed me with their use case potential. After the hands-on experience, Id like to walk you through the new features that helped our client to thrive and release their first-ever product recommendations.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

ClickFunnels

AUGUST 2, 2021

For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber. One of the main reasons why online businesses fail is that entrepreneurs give up too soon.

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. We’ve created some — like our Product Launch funnel — for selling new products…. We wrote some copy for the ads — the same copy for each — and launched them. Optimize Targeting. Um… like all the time.

Launch 264

Launch B2C Gaming Campaign 264

SaaStr

DECEMBER 11, 2024

“Staying on that main branch has a lot of benefits because you’re getting the rapid improvements to the foundational models as they’re delivered.” Success stories include: Transcription and note-taking (e.g., Zoom summaries) Email copy generation (e.g., For us, GPT-4.0,

B2B 111

B2B Contract Negotiate Legal 111

Martech

JULY 25, 2024

The occasion was the launch of the album “Materia (Pelle)” (“Material (Skin)”) by Marco Megoni. ” The result was an installation in Milan’s main railway station to coincide with Mengoni’s live appearance in the city. “Every single song was inspired by a different sensory experience. .

E-commerce 120

E-commerce Hospitality Angle Sports 120

Search Engine Land

AUGUST 6, 2024

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Ecommerce sites can notify users about sales, exclusive discounts and new product launches.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

OCTOBER 2, 2024

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. While search intent is typically categorized into four main groups, I believe in taking a broader and more nuanced approach to understanding it. Overall content health.

Clients 91

Clients CTR Conversion Closing 91

Veloxy

APRIL 19, 2021

The main difference with inbound sales is that potential customers come to you as opposed to outbound where you have to reach out. If you’re just launching, try to nail down what you think will appeal to your audience. Sales reps reach out to prospects and deliver pitches with the hopes of gaining customers.

Teamwork 245

Teamwork Outside Sales Cold Call Sales 245

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

MARCH 13, 2024

Naomi Okezie, Marketing Assistant at OnyxPDA, wrote: “I think the main thing TikTok has learnt from tools like analytics is simplicity. .” Rose then shared a screenshot of the new feature in action: Commenting on Rose’s LinkedIn post, several other marketers shared their feedback on the new Creator Search Insights Tool.

Launch 101

Launch Sports Market share Meeting 101

ClickFunnels

JUNE 22, 2021

Here are the main things that you need to focus on: Create a killer headline that immediately conveys the main benefit of your lead magnet. And launch your funnel! …in Online marketers have been obsessively A/B testing landing pages for over two decades now, so we already know what works and what doesn’t. in just five days.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All you have to do is work your way through it.

Gaming 239

Gaming Commission Sales X-functional 239

ClickFunnels

DECEMBER 8, 2021

Here are the key elements that you should include in your sales page: A headline that conveys the main benefit of your product. Sales copy that expands on the main benefit + covers additional benefits of your product. And launch your funnel! …in How will it make the potential customer’s life better? in just five days.

Sales 263

Sales Lead generation Price Follow-up 263

Search Engine Land

FEBRUARY 1, 2024

On this tab, you’ll be presented with a list of all the main button clicks – such as “Sign up” or “Subscribe” – and webpages on your site (see image below). To start using Website Actions, follow these simple steps: Log onto Campaign Manager.

Launch 89

Launch Campaign B2B Engineering 89

ClickFunnels

JULY 5, 2021

Here are some of the best landing page practices that you should implement in your lead magnet landing page: Create a Compelling Headline That Conveys the Main Benefit of Your Lead Magnet. It should make it clear to the potential customer what the main benefit of your lead magnet is. And launch your funnel! …in

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

JUNE 23, 2021

It should immediately convey the main benefit of your lead magnet. You should expand on the main benefit as well as introduce additional benefits of your lead magnet. And launch your funnel! …in Here are the three most important landing page elements that you should pay attention to: The headline. The body copy.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This methodical approach has limitations.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Hosting content on a subfolder lets you take advantage of your main domains authority and existing backlinks, helping pages rank faster. Well not any more!

A/B testing 104

A/B testing Campaign Contact Service 104