article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL.

B2B 94
article thumbnail

The Playbook to Multi-Channel Marketing & the Art of the Product Launch with Sprig CMO Elizabeth Walton Egan (Video)

SaaStr

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

Launch 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Example of a sales account prioritization matrix.

Promote 98
article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
article thumbnail

How to Create a Product Launch Email [Outlines + Templates]

Hubspot

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

Launch 92
article thumbnail

How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. Why we care.

B2B 118
article thumbnail

5 Critical Skills Top Sales Leaders Need (New Book Announcement!)

Cerebral Selling

When you examine this list of the most common “best sales leader” criteria, you notice that almost all of the points can be summarized by two main themes: They Cared About Me: They made me feel safe and important to them. Interestingly, what I hardly ever hear is, “ They were the best because they taught me everything they know about sales ”.