ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a range of activities aimed at bringing a product or service to market successfully. These strategies include market research, customer segmentation, value proposition development, pricing, distribution channel selection, marketing campaigns, sales enablement , and customer relationship management.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

FEBRUARY 25, 2024

From managing evolving sales technology to responding to the changing pricing strategies and expectations of business leaders and customers, there is an endless demand for attention and action. Data analysis reveals a drop in the conversion rate due to a new competitor’s lower-priced solutions.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Here are a few goals you can look to accomplish: Messaging : Update your messaging to better position your product or service in the market (I go into more detail about this below).

Launch 100

Launch Sales Price Clients 100

Hubspot

JUNE 26, 2019

Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing. Product marketing is more strategic whereas conventional marketing is more all-encompassing. Price your product. Is so, why not?

Product 101

Product Electricity Launch Price 101

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing strategy. For example, let’s say for every new feature launch, you create a new landing page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

MAY 6, 2021

Here are five important benefits you’ll get from market analysis. Make better long-term strategic decisions. Without taking the time to examine the current market trends, you’ll be flying blind. A market opportunity analysis can provide the insight you need to see into the future. Demographic data. Research competitors.

Non-Profits 92

Non-Profits Government B2C Niche 92

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

OCTOBER 18, 2021

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. Competitive benchmarking encompasses three categories: Strategic benchmarking: compares business models and strategies. United Airlines.

Manufacturing 63

Manufacturing Assembly Line User Experience Gaming 63

Lead Fuze

JUNE 27, 2023

They tracked every aspect of their campaign, from engagement rates to conversion metrics, using UTM links provided by Aspire within each piece of shared content. Grynow: Enhancing Digital Footprints Across India Moving onto another part of the globe, we have Grynow , one of India’s top agencies specializing in influencer marketing.

Negotiate 52

Negotiate Contract Campaign Contact 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Hubspot

SEPTEMBER 19, 2018

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Social media offers free marketing.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Hubspot

JANUARY 6, 2015

However, a lot of reliable and consistent brands have been shocked to see the rapid encroachment from smaller competitors via excellent marketing. Marketing teams that can earn the attention and trust of target customers are winning market share. If your marketing team is winning, life is good. Find your voice.

Objectives and Key Results 71

Objectives and Key Results Strategize Start-ups Trust 71

Search Engine Land

NOVEMBER 14, 2023

At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Google’s opacity regarding pricing adjustments has added to the uncertainty, leaving advertisers speculating about their motives and objectives. Keyword enhancement.

Growth 104

Growth Objectives and Key Results Commission Campaign 104

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

JULY 10, 2014

Between this graph & the interactions with my family, I hit me that it’s not just pricing or persuasive design that influence a person’s desire to buy. Either way, this intelligence will help you move forward more strategically. The Psychological Reasons Why People Aren’t Buying.

A/B testing 72

A/B testing Lead generation Clients Campaign 72

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Company management is concerned about the loss of money spent on a failed attempt to fulfill the existing sales strategy and now has to be extremely careful about strategizing.

Niche 52

Niche Cross-sell Price Referrals 52

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 88

Growth GTM SQL Strategic partnership 88

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008.

Closing 68

Closing Customers Niche Sports 68

Gong.io

FEBRUARY 9, 2019

You can get into asking about their “top strategic priorities” later when you book the meeting. Dare I say, they’re STRATEGIC. Instead, tie your value prop (and language) to STRATEGIC issues. Talk about higher-order business problems and strategic opportunities: The competition. Take, pricing , for example.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. They sometimes even seek them out even before a formal marketing program has been launched.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

OCTOBER 24, 2019

Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. Because, market share is really number one metric.

Growth 40

Growth Launch B2B Networking 40

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The costs associated with building or buying software go deeper than resources and price tags.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

JANUARY 10, 2013

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). It was a simple idea, but at the time of its launch in 2006, a groundbreaking one.

Campaign 78

Campaign Entertainment Gambling Launch 78

Lead Fuze

DECEMBER 15, 2023

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

Gaming 52

Gaming Engineering Lead generation Technique 52

ConversionXL

JUNE 2, 2020

If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Differentiating with price is not sustainable. You can start with lower pricing as your competitive advantage and differentiation, but without a structural advantage, it’s not sustainable.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 19, 2019

The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market. Apple increasing iPhone prices). Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90