Remove Launch Remove Objectives and Key Results Remove Territory
article thumbnail

How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Sample goals: Host 10 regional events to generate new sales opportunities. Expand partner-driven revenue by 30%.

article thumbnail

The B2B growth agenda: A blueprint for predictable revenue

Highspot

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. Meanwhile, execution varies by team or region because there’s nothing to reinforce consistent adoption.

Growth 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52
article thumbnail

Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

article thumbnail

Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

article thumbnail

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.

article thumbnail

Improve Go-To-Market Success with Microlearning

Highspot

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.