Search Engine Land

FEBRUARY 21, 2024

In the three-month window between when OpenAI introduced the ability to create custom GPTs and the launch of the official GPT store, more than 3 million custom versions of ChatGPT were created by users. Clicking the app-specific logo will launch a new conversation with the custom GPT. How are SEO professionals using ChatGPT?

Customers 127

Customers UX Gaming Launch 127

ConversionXL

MAY 15, 2014

Depending on the goals of your feedback loop, this insight might be used to reduce churn & improve customer lifetime value , preemptively address major customer service issues, improve ux & design flows, convert more leads into customers, or rework your value proposition to further distinguish you from the competition.

Customers 122

Customers UX Launch User Experience 122

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. You also get product advantages through data integrations becoming much stronger, and you get shared UX patterns, so usage gets easier. The second product had better retention.

Product 115

Product GTM Cross-sell Commission 115

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Now, you could spend years studying the ins and outs of usability and UX.

User Experience 101

User Experience UX Price Cross-sell 101

ConversionXL

NOVEMBER 17, 2020

This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems—problems we couldn’t solve without changing fundamental parts of our business. So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

SaaStr

JUNE 28, 2023

You can run circles around competitor pricing with compound products because you can optimize pricing over the entire bundle of SKUs instead of needing to make it all back on one specific product. Seamless integration means reduced systems complexity for clients, a common UX for clients, and you don’t have to repeat yourself.

UX 105

UX Price Clients Product 105

ConversionXL

MAY 2, 2019

It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Amazon emphasizes details like customer reviews, color, product description , and price. CXL has written about ecommerce product pages and related elements many times before: Product page design and UX. Simplicity.

Conversion 133

Conversion UX Real Estate Non-Profits 133

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. GA4, though pointing us in the right direction attribution-wise, simply wasn’t ready for launch.

B2B 101

B2B X-functional UX Campaign 101

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Growth Campaign 124

Hubspot

FEBRUARY 5, 2020

For new launches and lesser-known products, we flip that playbook. They seek to collect enough information to qualify a lead, communicate through long email chains, book multiple meetings, and perhaps most painfully, hide pricing so a buyer has to talk to a rep. Usability Hub : for UX. Our marketing strategy has evolved, too.

UX 101

UX Referrals Growth Follow-up 101

Martech

NOVEMBER 30, 2021

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.

E-commerce 109

E-commerce Objectives and Key Results UX Healthcare 109

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Is there a price stumbling block? HubSpot does this with tiered pricing to suit different user volumes: Each tier lists features and benefits so that potential customers can compare packages and see which suits their needs. via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 13, 2017

Improving the UX will go a long way. 2) Price point dissatisfaction and competition defection. Prices for services in the SaaS industry go up and down, and while this is a predictable side effect of a capitalist market, it does pose some problems for individual companies. What are some leading indicators? Know your competition.

Customers 110

Customers X-functional Price UX 110

ConversionXL

SEPTEMBER 10, 2019

From a branding or UX perspective, it should feel a little “off.” Headlines won’t align with positioning, branding will be slightly off, and UX won’t be consistent. So, they raised their prices substantially. Launch a new version, run it full-time for a month, and eyeball the impact on your conversions.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

FEBRUARY 15, 2018

At the end of the day, remember: a high-performing ecommerce website selling premium goods isn’t about trying to recreate an in-store experience with a innovative UX and crazy animations. Forget pricing tactics. Customers in the high-end and luxury markets aren’t as price sensitive as those in the discount markets.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

NOVEMBER 30, 2015

It’s likely one of your most visited pages, acting as a proverbial launch pad. If your bounce rate is through the roof, your homepage might be experiencing failure to launch. To accomplish this, you’ll need to nail down the four core elements of user experience (UX)… Value – How valuable is it?

UX 90

UX Drivers/motivators Launch Start-ups 90

Search Engine Land

FEBRUARY 19, 2024

Price Be the cost leader. Different formats Unique insights and whitepapers Fresh research Expert examples Improved UX Downloads (checklists, worksheets, etc.) There was no shortage of podcasts when the show launched, but this podcast brought something new. Each of these takes the form of a question we can ask ourselves.

Strategize 115

Strategize Niche Angle UX 115

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? UX problems? Image Source.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

ConversionXL

SEPTEMBER 3, 2014

The guys over at Adaptive Path, a UX/digital design agency, talk in terms of “experience maps.” It provides a nice launching pad for our purposes. For retailers, a common touchpoint would be a product description page – in a business selling services it could be anything from a pricing page to a contact form.

Customers 127

Customers Retail User Experience Cross-sell 127

Hubspot

DECEMBER 29, 2015

You can launch an ecommerce store with very little overhead. Rather than building products from scratch, get started by launching an affiliate program. The simplest way to launch an ecommerce business is to find out what your audience cares about. Launch a storefront that meets these needs. The beauty of this model?

Meeting 53

Meeting UX Territory Education 53

SaaStr

APRIL 16, 2023

David Sacks : We’ve launched about September of ’08. Yammer was really launched entirely as a web page product. Jason : When I’m from… pick your company, Dow, and I want to buy 1,000 or 2,000 seats of Slack next year, I’m not going to talk to a sales rep, and I’m going to pay a list price?

Start-ups 145

Start-ups Real Estate Networking Product 145

ConversionXL

APRIL 3, 2019

Second test: Consumers aren’t understanding the difference between packages and are just selecting the lowest price. Be careful of launching on neutral—not having a solid strategy or enough data to support decision-making. UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Sales Hacker

MARCH 29, 2021

Choosing a PRM with a good UX and gamification can help adoption, but this should be coupled with CRM integrations. For many companies with smaller price points, affiliate marketing can be a profitable way to drive new leads and customers. Examples of partner account mapping software: Crossbeam , PartnerTap , Sharework.

CRM 112

CRM Cross-sell Campaign Referrals 112

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. Another use case is to personalize content like copy and pricing information depending on the country. Exit intent.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

JUNE 5, 2018

While the pioneer pays a steep price in creating the product category, the later entrant can learn from the experience of the pioneer, enjoying lower costs and making fewer mistakes as a result. Instead, they’re launched by entrepreneurs who simply saw a gap in an existing concept. That’s not as evil as it sounds.

UX 78

UX Follow-up Education Start-ups 78

Martech

FEBRUARY 25, 2022

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. It launched ThryvPay in October 2020 to provide service-based businesses with payment processing services. Here is our list, which is organized alphabetically and not in any order of importance.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Sales Hacker

JANUARY 23, 2018

Who better than a conversational intelligence company to tell us, with data, what the best time to bring up pricing is on a discovery call? We did a deep dive into our audience data at the beginning of last year, and spent a healthy chunk of time doing UX research. This would prove to be crucial for our 2017 growth.

Growth 108

Growth Sales Education Networking 108

Hubspot

JANUARY 12, 2016

Here’s what makes Rosenfeld Media’s virtual event especially appealing to the company’s target audience: Workshops led by known, expert practitioners within the field of UX. From a buyer’s perspective, these price points are highly cost effective: typically conferences can cost thousands of dollars. The best part for publishers?

UX 53

UX User Experience Consult Launch 53

ConversionXL

SEPTEMBER 15, 2020

One of the first things the giffgaff community helped with was the pricing. Traditionally, researchers say that you can’t get accurate customer input on pricing: People won’t be able to tell you how much they’re willing to pay until you ask them to hand over the cash. So that’s what giffgaff offered.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

AUGUST 1, 2016

But reading that feedback can’t compare to having a real-time, 1:1 conversation with someone on our website who can’t figure out our pricing. A few months ago, we launched a new integration with Slack on Product Hunt. But shortly after launch we kept getting the same question: “Hey, where do I connect Drift to Slack?”

UX 53

UX Launch Sales Start-ups 53

ConversionXL

OCTOBER 21, 2020

Just as having a chatbot or launching a podcast isn’t going to triple your sales, no-code tools aren’t going to transform the way you do business overnight. A change in terms of service, price, or even a tool going out of business could affect your workflow. “As Despite the many benefits, no-code does have limitations. “For

UX 80

UX Start-ups Launch Product 80

PandaDoc

MAY 4, 2022

We’ve rounded up a list of the best invoicing software available and compared all their aspects, including price, features, user reviews, etc., Total amount due (this section includes pricing, purchase type, discounts applied, taxes levied, etc, etc.) Pricing: There is an option that allows you to use PandaDoc for free.

Process 52

Process E-commerce Finance Price 52

Salesmate

JUNE 15, 2021

However, it should also be within your price range. You can also ask for the screenshots of the UX so you have a clear idea of how the process and flow of the automation software will work out. . Price – Marketo provides a customer pricing plan based on Database size. Price – Growth plan $1250/mo. ActiveCampaign.

Referrals 52

Referrals Price Campaign User Experience 52

Hubspot

JANUARY 21, 2016

Focus areas should include SEO, images, layout, conversion points, forms, videos, interactivity, UX features and of course, your actual content. Your site should be constantly reviewed and updated to ensure it’s relevant and optimized. 7) Incorporate Call-to-Actions. 8) Complete a comprehensive SEO evaluation of your website.

UX 53

UX B2C Engineering Prospecting 53

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Pricing-wise, competitors Pipedrive and Zoho CRM may be a much better fit.

X-functional 52

X-functional Territory CRM Lead generation 52

Hubspot

JULY 20, 2016

That’s what all that talk about UX and user onboarding is about. Best Practices for Marketing Campaign Launch in a New Channel. The most important steps for launching in a new channel: Do your research and spend personal time on the platform. To access more tips on Snapchat campaign launches, look here. 2) Live Streaming.

Retail 53

Retail Technology Technology Launch 53

SaaStr

JUNE 11, 2019

Say you were an engineering founder like myself, and you got one engineer, one UX person. So you are identifying who’s the buyer, what’s the price of a product, and making sure that whoever the decision-maker is, you have a representative of the company that’s appropriate for that level of sophistication and seniority.

Engineering 109

Engineering Growth Promote B2B 109