Martech

NOVEMBER 18, 2024

Processing. The post TikTok launches AI video generation tool for marketers appeared first on MarTech. If successful, TikTok’s AI video generation tool could attract more brands to the platform. This could help businesses of all sizes compete better. Email: Business email address Sign me up!

Launch 128

Launch Product Process Customers 128

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems. Why we care. Between the lines. Bottom line.

Lead generation 107

Lead generation Launch CRM Represent 107

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Pipeline 102

Pipeline Launch B2B Meeting 102

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Perplexity processes more than 230 million queries globally per month, according to the pitch deck. ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health.

Launch 104

Launch Entertainment Finance Pitch 104

Martech

JANUARY 9, 2025

Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! Processing. The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Cloud for Retail is focused on managing the complexities of retail merchandising, supply chain integration and store operations.

Retail 110

Retail Launch Territory Promote 110

Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Processing. The post TikTok Search Ads Campaign launches in US appeared first on MarTech. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic.

Launch 70

Launch Campaign Engineering Conversion 70

Search Engine Land

SEPTEMBER 12, 2024

Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Confidential matching isolates business data during processing, safeguarding sensitive information like customer identities. Why we care. The details.

Launch 90

Launch Healthcare Finance Technology 90

Martech

OCTOBER 1, 2024

Processing. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely.

Launch 64

Launch User Experience Engineering Follow-up 64

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. Processing. Email: Business email address Sign me up!

Launch 80

Launch Conversion Product Process 80

Martech

OCTOBER 31, 2024

These agents are designed to handle complex sales processes and deliver revenue opportunities quickly. Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. D-ID launched a new AI-powered marketing suite.

X-functional 117

X-functional Launch Trust Technology 117

Martech

OCTOBER 7, 2024

Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see. Processing. Here are the highlights: AI Overview Ads.

Retail 128

Retail Launch Price Engineering 128

Salesforce

FEBRUARY 10, 2025

Plus, easing the discovery process for users could result in longer time spent on the site, and deeper engagement. Then, launch your very first agent! This is an entirely new experience, said Greenberg. Were flipping the script to bring users the content they want, based on what theyre telling us they want.

Launch 131

Launch Conversion Price Service 131

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Automation can expedite localized campaign building and launching through pre-set configurations.

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

ClickFunnels

JUNE 5, 2025

A drag-and-drop funnel builder takes the complexity out of the process and helps you move faster. You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. The good news is, you don’t need to be.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Martech

AUGUST 1, 2024

They are both fast food companies using AI technology during the food ordering process. As you can see, one has used AI to make their process less personal, while the other has created a much more enjoyable human-to-human experience. Order now and enjoy a special launch discount of 15%! Processing.

Campaign 135

Campaign Launch Gaming Sports 135

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Processing. How does Agentforce work?

Launch 129

Launch Represent Engineering CRM 129

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Processing. National Section. Why we care. Are you getting the most from your stack?

Launch 130

Launch Follow-up Process 130

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Processing.

Click Through Rate 114

Click Through Rate B2C Sports Launch 114

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. We understand that when people feel comfortable and secure, they are more likely to engage in and complete the pre-approval process.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

JULY 10, 2024

In this case, AI needs to help save my time by automating the process of answering repetitive questions and my clients’ time by providing them with quick and easy information anytime and anywhere. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients 132

Clients Launch Strategize Technology 132

Martech

SEPTEMBER 23, 2024

Dig deeper: Postie launches CRM Optimization for direct mail Mail: The positives. Processing. It lies around until someone bothers to throw it away and it can be seen by whole households and not just the individual blinking briefly at the screen. Email: Business email address Sign me up!

CRM 120

CRM Launch Service Process 120

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Processing. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 128

Campaign Launch Growth Strategize 128

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. ASK BOSCO launched an AI reporting suite for marketing teams and agencies. Processing. BrightEdge added new AI features to its Data Cube X solution.

Retail 114

Retail Launch Manufacturing Campaign 114

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction.

Objectives and Key Results 120

Objectives and Key Results Government Launch Strategize 120

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Processing. Let’s dive into how we claim agency over AI agents.

Construction 122

Construction CRM Contact Follow-up 122

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. In 2025, look for AI to help automate the processes and workflows behind these experiences. Processing. Email: Business email address Sign me up!

Retail 122

Retail Networking Transportation Hospitality 122

Martech

JULY 24, 2024

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Setting campaign goals with AI assistance AI could help us refine our campaign’s goals, but we already know our KPI will be the number of vacations booked. As someone with a solid process for this, I don’t think AI helped me here.

Campaign 131

Campaign Launch Strategize Up-sell 131

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Processing. Why we care. Keep an eye out for this feature as it rolls out more broadly. Email: Business email address Sign me up!

Campaign 126

Campaign Promote Launch Gaming 126

Heinz Marketing

AUGUST 13, 2024

Start early, and don’t assume it’ll be a quick process. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. These are the best ways we have found, so far, to get the process into a solid spot from the get-go. I like to roll these campaigns out in waves.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Until now, ensuring vendor compliance has been a manual, complex, and time-consuming process. Processing. Efficiency and scalability.

Contract 118

Contract Launch Campaign Meeting 118

Martech

JULY 11, 2024

Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video. Deep Sync , a provider of omnichannel identity and data solutions, has launched a new AI-powered lookalike audience builder inside its Deep Sync One platform.

SQL 105

SQL Campaign Launch Retail 105

Salesforce

JUNE 2, 2025

The Burden of Manual Process Driven by a customer-first mindset, JPW sought solutions to improve service and reduce order processing times. Manually processing these orders demanded significant staff time and seasonal labor adjustments to maintain quick turnaround times and high-quality service.

Process 99

Process Manufacturing Trust Growth 99

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Processing.

B2B 117

B2B Launch Pipeline Technology 117

Martech

OCTOBER 23, 2024

The asset experiments feature for Performance Max with product feeds will launch in beta later this year. Google is betting big on AI to help advertisers create more effective campaigns while simplifying the creative and testing process. Processing. Bottom line. Email: Business email address Sign me up!

Campaign 119

Campaign Launch Process Product 119

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform. BrandRep launched an AI-powered keyword generator. Processing.

SQL 117

SQL Retail Launch Campaign 117