ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. Surveys Ask more. Learn more. Sell smarter.

Growth 130

Growth Strategize Sales Contact 130

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. Higher win rate due to known customer behavior and product usage patterns. Usage patterns and engagement scores by segments.

Growth 138

Growth GTM B2B Strategize 138

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Campaign 130

Campaign Launch Growth Strategize 130

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment. Prospect research.

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 125

Construction CRM Contact Follow-up 125

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. Why we care.

Launch 114

Launch Product Strategize Engineering 114

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

JULY 24, 2024

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. Deep dives and more exploratory analyses will be human-led, but we can strategically use AI for certain concrete tasks, like cleaning data. Lately, it seems like everyone is focused on AI.

Campaign 133

Campaign Strategize Launch Up-sell 133

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale.

Campaign 126

Campaign Strategize Technology Technology 126

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked. Who has the highest content production costs?

Non-Profits 126

Non-Profits Consult Strategic planning Strategize 126

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Many make this shift reactively rather than strategically. Product & engineering trade-offs: PLG requires simplicity, while enterprise customers demand customization.

Growth 73

Growth GTM Product Government 73

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Don’t default to talking about the products or services your company provides or how it delivers them. Miller emphasizes the importance of clearly explaining what problem your company solves because “stating the problem adds value to your products.”

Strategize 122

Strategize B2B Legal Launch 122

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. The AI bubble will follow suit.

B2C 128

B2C Launch Gaming B2B 128

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Territory 121

Territory Transportation Electricity Government 121

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. No one else was even building anything like this. The Bottom Line From a $1.5M

Launch 111

Launch Represent Niche B2B 111

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education 104

Education Legal Promote Growth 104

Martech

SEPTEMBER 26, 2022

A recent study suggested that consumers are attracted to metaverse experiences addressing key interests like music and travel, and they’re less interested in products when they go virtual. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel.

Launch 122

Launch Electricity Strategic partnership Gaming 122

Salesforce

OCTOBER 30, 2024

But here’s something to consider: The very things that some business leaders worry are lost with remote or hybrid work — productivity, innovation, collaboration — can be significantly enhanced with autonomous agents. Consider a team working on a product launch.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Instead, demonstrate a deep understanding of your products position in the market and how to leverage its strengths.

Strategize 109

Strategize Networking Trust Presentation 109

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. At this stage, startups face significant uncertainty.

Price 104

Price E-commerce Cross-sell Profit margin 104

ConversionXL

APRIL 28, 2021

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? We launched our second campaign a week later, and the story got worse. But that’s just the start of building a beloved product without email marketing. Here’s how we’ve done it.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. How do we bring that here?

Sports 122

Sports Gambling Entertainment Hospitality 122

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. Its a strategic asset, the starting point for many, if not all, projects. New product or service launches. A FAQ is a strategic tool to ensure alignment between communications and/or marketing and executive functions regarding a specific project or situation.It

Go To Market 134

Go To Market Legal B2C Strategize 134

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Pocus – launched their AI Strategy tool to the general public. Feeling that AI FOMO? You’re not alone. More for your eyeballs How to build your GTM strategy from scratch.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. This year, Slagen described how his team used AI to pitch Tomorrow’s weather prediction products to a major movie studio. Scale strategically Align AI with business goals.

Drivers/motivators 123

Drivers/motivators Strategize High impact Pitch 123

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Launch 129

Launch Territory Campaign Technology 129

Sales Pop!

JULY 13, 2021

Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Choosing which colors work best for your business, product or service to use in marketing materials can be a bit tricky. Best Shades for Your Business. Hues for Your Online Hub.

Hospitality 240

Hospitality Strategize Promote Campaign 240

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

AUGUST 29, 2024

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. It’s a strategic, purposeful part of your overall marketing strategy. Focus on how your product’s features and benefits will improve your customer’s outcome.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Almost everyone has. Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. These patterns — standard guardrails implemented across our AI products — are designed to improve safety, accuracy, and trust while empowering human users.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Sales Pop!

JUNE 11, 2024

For example, if you want to ensure your business runs smoothly and maximizes productivity, you may need to partner with a trusted IT services company like NetWize based in Salt Lake. The post Launching Your Dream: A Guide on How to Get a Loan for a New Business Venture appeared first on SalesPOP!

Launch 130

Launch Finance Non-Profits Strategize 130

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70