Salesforce

MAY 2, 2025

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

Promote

SaaStr

DECEMBER 19, 2024

Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? Promote your best, and give extra grants to the best. All the best are now multi-product.

E-commerce

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion. Risk of not achieving desired link volume quickly.

Niche

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B

Martech

AUGUST 15, 2024

This ensures alignment with market demands, leading to successful launches and sustained growth. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform.

A/B testing

Salesforce

OCTOBER 8, 2024

Loyalty marketing use case 1: How to get to know your members  When launching or evolving a loyalty program, it is important to understand who your members are and what is important to them. Once you launch your program, you can mine the data and engagement to understand your customers better. This is where we should be headed.

Education

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Promoted posts These are Reddit’s primary ad formats for beginners. Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. The different ad formats available.

X-functional

ClickFunnels

JUNE 5, 2025

You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. Quickly customize the templates to fit your brand, add your content, and launch. Adjust spacing, colors, fonts, and more, all in real-time.

A/B testing

Martech

OCTOBER 16, 2024

In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration. The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed.

Conversion

Salesforce

AUGUST 29, 2024

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” This could mean partnering with a relevant influencer to grow your account or promoting your social presence via ads or other channels like email marketing.

B2B

Search Engine Land

OCTOBER 4, 2024

The client launched a mobile and desktop pop-up for all United States visitors. The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Before the launch of the pop-up, the website averaged a 3-second load time.

Legal

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. TikTok Shop ‘Deals For You Days’ no match for Prime Days TikTok Shop launched “Deals For You Days,” a social commerce promotion, on July 9. increase over last year.

Retail

ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Promote your business and gain the consumer’s contact information through subtle strategies (like contact boxes, promotional sign-ups, etc.). You built a dream. Now build a funnel.

Growth

Search Engine Land

SEPTEMBER 5, 2024

The client understood the importance of launching (or relaunching) a new product category. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future. In this case, less was more. Processing.

Territory

Martech

JULY 24, 2024

“Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions. How do we bring that here?

Sports

Martech

OCTOBER 22, 2024

The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.

Price

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Additionally, you can target by location and optimize for specific goals, including page views, page visits or the newly launched lead form.

Customers

Martech

NOVEMBER 1, 2024

Create value-driven content versus promotional. Step 3: Test and iterate Launch pilot program with selected accounts. Step 2: Platforming Implement necessary tech stack integrations. Develop initial expansion plays for the top 20% of accounts. Create content templates and messaging frameworks.

Growth

Search Engine Land

AUGUST 1, 2024

For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now. This makes it crucial to have a unified marketing strategy across all channels.

SQL

Salesforce

AUGUST 8, 2024

After setting up your segments, content, and send times, you can launch your campaign with a click of a button. EXAMPLE: Once you promote your hiking boots, Marketing Cloud tracks engagement metrics such as open rates and click-through rates and provides predictive insights. Track Campaign Engagement.

Click Through Rate

Martech

JULY 23, 2024

The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets. After that, your company usually employs a photographer to take glamour shots of your delicious food, craft beer, cocktails and interiors, which you will use under an exclusive license.

Legal

ClickFunnels

JULY 24, 2025

For example, suppose your funnel teaches people how to launch an online business. Use automated email follow-ups, retargeting campaigns, and check-ins to offer additional products, higher-level services, or time-sensitive promotions. Achieve this by offering affiliate products that align with their interests and needs.

E-commerce

Martech

OCTOBER 22, 2024

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. competitors, who held promotions the same week. This is the third year Amazon launched an October Prime promotion, and other retailers followed suit.

Retail

Search Engine Land

AUGUST 6, 2024

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Their CTR often exceeds that of more familiar emails.

Growth

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education

Salesforce

JANUARY 9, 2025

They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions. Create personalized promotions. (GA A great promotion would move that product faster. With Agentforce, the result is speed to set a promotion and a boost to store performance.

Retail

Salesforce

MARCH 13, 2025

With Agentforce, merchants now have an assistant to automatically generate product descriptions, web pages, and promotions tailored to each individual customer and build beautiful, engaging storefronts. Agentforce enhances Commerce Cloud by offering seamless integration and personalized customer experiences.

Strategize

Search Engine Land

SEPTEMBER 6, 2024

Maybe a new product launch is getting super high engagement but no purchases? Did the ad highlighting a promotion blow its counterparts out of the water? How do customers’ queries match your business in a non-brand or competitor campaign? Does one of your product categories have a sky-high click-through rate that you weren’t expecting?

Click Through Rate

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Dig deeper: Lead gen vs. ecommerce: How to tailor your PPC strategies for success Evaluate first-party data Before you launch any campaigns, look hard at the first-party data available.

Campaign

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Marketing’s job is to promote the product’s value so prospects will come and talk to you. Customer support to address customer queries and ensure adoption.

Product

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. At that time, Alicia had just been promoted to Business Development Representative, and her journey was only beginning.

Cold Call

Martech

JUNE 11, 2025

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

Entertainment

Hubspot

MAY 26, 2025

I launched a blog, a YouTube channel, and a business. I remember that SDR I coached who finally got promoted to AE. And once that switch flips, it spills into every other part of your life. When I figured this out, I: Asked people to be guests on my podcast. Pitched myself to speak at events. said, Im so glad you reached out.

Cold Call

Search Engine Land

JULY 24, 2024

These campaigns have traditionally been launched on social media and then promoted on paid. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” This diary is equal parts search content, social, multimedia, community building and more.

Gaming