Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. ” True value isn’t just a sales bump. That’s the “secret” for sustainable growth, not a fleeting sales spike. Marketing is the engine that accelerates sales. Marketing ROI. Ignite Innovation.

Growth

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch

ClickFunnels

JUNE 5, 2025

You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. Quickly customize the templates to fit your brand, add your content, and launch. Adjust spacing, colors, fonts, and more, all in real-time.

A/B testing

Martech

JULY 18, 2024

online sales this year. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. retail sites across 18 product categories.

Retail

Salesforce

AUGUST 29, 2024

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” This could mean partnering with a relevant influencer to grow your account or promoting your social presence via ads or other channels like email marketing.

B2B

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Growth

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

Price

ClickFunnels

JULY 24, 2025

Treat Your Business Funnel As More Than a Sales Page 2. Treat Your Business Funnel As More Than a Sales Page A funnel isn’t just a webpage with a “Buy Now” button. Instead of multiple disconnected sales pages or endless versions of your offer, build one funnel that opens the door to more value and revenue.

E-commerce

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. One of the primary placements for this ad type is the search engine results page, which can provide the most significant lift in sales and organic ranking.

Customers

Search Engine Land

AUGUST 1, 2024

For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. For product owners in sales who need more details on the same KPIs, provide that. For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now.

SQL

Martech

JULY 23, 2024

The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets. After that, your company usually employs a photographer to take glamour shots of your delicious food, craft beer, cocktails and interiors, which you will use under an exclusive license.

Legal

Martech

OCTOBER 22, 2024

sales than last year. A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. retailers saw a 5% decline in sales. competitors, who held promotions the same week. In the U.S. Likely not.

Retail

Highspot

FEBRUARY 20, 2025

You ask a straightforward question about a feature or even ROI experienced by others in your same industry, and the sales rep stumbles. Buyers rely on sales reps as credible sources of truth, so you risk losing deals if your reps don’t truly understand the product. Does that inspire trust? Probably not.

Product

Search Engine Land

AUGUST 6, 2024

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Their CTR often exceeds that of more familiar emails.

Growth

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. Looking back, my “unusual” path from engineering to sales makes perfect sense. Want more pocket money?

Cold Call

Salesforce

JANUARY 9, 2025

They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions. Create personalized promotions. (GA A great promotion would move that product faster. With Agentforce, the result is speed to set a promotion and a boost to store performance.

Retail

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. For ecommerce businesses, the objective is to generate sales directly through purchase checkouts. You want to make the sale as efficiently as possible.

Campaign

Hubspot

MAY 26, 2025

No one would expect me to go into sales, a field thats all about forging new relationships. Yet, I started my career in sales at 19 years old. Today, Im the Head of Business Development at Untap Your Sales Potential. The biggest unlock in my sales journey was mastering cold calling. Cold calling isnt just about sales.

Cold Call

Martech

JUNE 11, 2025

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Sales or discounts (23%). Fear of missing out drives behavior around sales or discounts. For brands, the message is clear.

Entertainment

Salesforce

MARCH 13, 2025

Unified Commerce Unified commerce with Salesforce seamlessly integrates all aspects of your commerce business, ensuring that your sales, service, and marketing efforts are aligned and cohesive. By centralizing customer data, you gain a 360-degree view of each customer, allowing you to deliver personalized experiences across all touch points.

Strategize

Salesforce

AUGUST 6, 2025

Targets, forecasts, and pressure; enterprise sales is often seen as a numbers game. As Regional Vice President of Digital Sales at Salesforce, Daisy works across Singapore, Indonesia, Thailand, and Pakistan. Four years later, Salesforce launched its Hyperforce data center in Indonesia. And that trust paid off.

Territory

ClickFunnels

MAY 29, 2025

The post How to Create a Winning Affiliate Marketing Sales Funnel appeared first on ClickFunnels. A proper sales funnel. Segments of Affiliate Marketing Sales Funnels 1. You can help turn their interest into a sale by answering questions and addressing concerns. Want to make money with affiliate marketing? Awareness 2.

Commission

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Far too many CROs and VP of Sales worry they are going to be fired for the wrong reasons. Everyone wants to see a new CRO or VP of Sales succeed. Here are eight takeaways from our conversation.

Strategize

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Here are some ways that top salespeople can use LinkedIn to add to their pipeline. But what about calls?

Closing

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI. The result?

GTM

Salesforce

NOVEMBER 1, 2024

With a spot bonus budget, you can show immediate appreciation for a sales rep’s efforts, providing fast recognition that boosts morale and encourages long-term productivity. But unlike other financial incentives such as sales commission, they aren’t a formalized part of a compensation plan. These bonuses are often monetary.

Commission

Salesforce

APRIL 2, 2025

That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. What you’ll learn: What is product-led sales?

Product

Salesforce

JUNE 19, 2025

The first quarter’s sales results reflected this mindset. Online sales were essentially flat as consumers continued to wait out price and economic volatility. This holiday season, we predict that $260B in online sales and $1.6T in in-store sales will be driven by shoppers discovering products through AI-powered recommendations.

Retail

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards.

A/B testing

Search Engine Land

JULY 24, 2024

Tighter multi-channel alignment with search as fulcrum Once-dominant ZoomInfo has struggled in sales SERPs recently. These campaigns have traditionally been launched on social media and then promoted on paid. But they’ll never develop the kind of relationships that would scale link building for years to come.

Gaming

Martech

MARCH 26, 2025

The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. They are using the events-first approach and having the webinar launch survey-based research. They will also promote the survey and the webinar about it. Create conversation decks so sales teams can discuss findings with prospects.

Launch

Hubspot

DECEMBER 11, 2024

But as businesses face increasing pressure to predict everything from sales targets to inventory needs, relying on gut feelings just doesn't cut it anymore. I've spent weeks talking to forecasting experts, sales leaders, and business owners about how they actually approach forecasting (not just how they're supposed to).

Technique

Salesforce

OCTOBER 30, 2024

Are you considering launching an ecommerce store or a new digital shop but don’t know where to start? And, check out the demo on how to enhance your customer interactions by integrating commerce with built-in sales, service, and marketing tools. Businesses can even create promotions from scratch or utilize the built-in templates.

Sell

Salesforce

AUGUST 27, 2024

Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. A CRM system collects, stores, and analyzes customer data to improve sales, marketing, and customer service efforts. Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes.

Campaign

Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns.

GTM

Martech

MAY 15, 2025

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Breaking down silos to enable omnichannel marketing Many MOps teams have played a unique role that gives them visibility and collaboration across: Marketing teams that may not actively collaborate. Robust governance policies. Refining customer journeys.

Government

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM