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3 Ways AI Agents Bridge the Gap Between Remote and In-Office Workers

Salesforce

These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work. Consider a team working on a product launch. Start now +1,500 points Trail Get ready for Agentforce

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5 Ways To Build Trustworthy AI Agents

Salesforce

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. Before launching Agentforce, we subjected our AI agents to over 8,000 adversarial inputs to pressure-test their boundaries.

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How to align your martech COE with organizational and go-to-market goals

Martech

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

Partner relationship management (PRM) is a key part of growth for scaling businesses in many industries, and teams who have built a partnership program know how quickly spreadsheets and manual outreach become too much to handle. Why is Partner Relationship Management Important? PartnerStack.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. In addition, you should use automated sales management tools as often as possible. EngageBay is a great platform for sales management at B2B SaaS companies. The final cost is custom, though.

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How to Market a Small Business On a Budget

Salesforce

Between business closures and new customer demands and habits, opportunities may exist to launch new products or services. Try adding a contact form (bonus if you have small business Customer Relationship Management (CRM ) software, and if you can connect a web form to lead routing for your sales people!).