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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM.

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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

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AI-powered martech news and releases: July 25

Martech

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

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Your ecommerce calendar just got a year-round makeover

Martech

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. From peak-season spikes to a perpetual pulse Despite the attention that seasonal peaks still receive, according to the research, holiday shopping season moments now represent just 10% of annual shopping opportunities.

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AI-powered martech news and releases: March 20

Martech

Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. This is an opportunity to show up where consumers 17 to 24 actively are and represent our brand and get them to think about Walmart differently,” said Breton.

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