Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 116

Retail Networking Profit margin Technology 116

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Salesforce, of course, is not alone in timing its solutions for retail announcement to coincide with NRF.

Retail 115

Retail SQL Referrals Promote 115

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. The nice thing about trends like this is they make life easy for anthropologists to date technologies. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. Salesforce is 100% into Agentforce. Processing.

Launch 104

Launch Retail Campaign Engineering 104

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform.

Networking 115

Networking Launch Retail Construction 115

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Martech

MARCH 20, 2025

Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

Retail 97

Retail Launch Represent Education 97

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 84

Retail Drivers/motivators Launch Up-sell 84

Martech

NOVEMBER 20, 2024

Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Assembly Line 127

Assembly Line Customers B2C Campaign 127

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This methodical approach has limitations.

Finance 107

Finance Technology Technology Drivers/motivators 107

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. The experience is powered by KERV Interactive and uses AI technology to identify objects that appear in episodes of “Below Deck Mediterranean.” Must ShopTV. in a statement.

Launch 108

Launch Retail Technology Technology 108

Martech

SEPTEMBER 1, 2021

The New York City FC partnership is Leilo’s first major sponsorship since launching last fall. According to Leilo founder and CEO Sol Broady, there are over 250 kava bars in the country, and 350 specialty retailers that sell Leilo. Retail strategy. Leilo is the first ready-to-drink kava product available at retail.

Technology 109

Technology Technology Retail Sports 109

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. The post Snapchat launches augmented reality tool Shopping Lenses appeared first on MarTech.

Launch 106

Launch E-commerce Retail Price 106

Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. Primary use cases, he said, include fashion, retail, CPG and media. The post Salesforce launches pilot NFT cloud appeared first on MarTech. Other Commerce Cloud announcements.

Launch 109

Launch Commission Retail Campaign 109

Martech

AUGUST 11, 2021

David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. David’s Bridal implemented a strong process for all new in-store Popwallet activations which focused on fully training team members before launch. But updating the system was no small task.

Technology 112

Technology Technology Retail Launch 112

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. Get MarTech! In your inbox.

Technology 102

Technology Technology Retail Campaign 102

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. As a result, more brands will launch full-funnel strategies through influencers in the coming year. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Niche 115

Niche B2B Service Retail 115

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

OCTOBER 22, 2024

Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. retailers saw a 5% decline in sales. Retailers weren’t driving the same traffic or purchases as they did last year.

Retail 68

Retail Promote Price Follow-up 68

Salesforce

AUGUST 8, 2024

In fact, 73% of customers expect better personalization as technology advances. Here’s an example of how a retail marketer could create relevant and engaging messages for each customer: Audience Segmentation. After setting up your segments, content, and send times, you can launch your campaign with a click of a button.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

JULY 9, 2025

Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. The last decade saw billions invested, countless startups started and monumental technological advancements.

Customers 62

Customers SQL Government Retail 62

Martech

JULY 19, 2024

The high tech, retail and consumer goods industries were also constrained. Semrush soft launched an enterprise product in October 2023. Salesforce’s Q1 results were at the lower end of the company’s guidance and pressure on professional services was cited as a reason why. Certain verticals and geographies are weak. AI innovation.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

SEPTEMBER 19, 2018

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here. retail ecommerce sales.

Retail 78

Retail Price Technology Technology 78

Salesforce

FEBRUARY 20, 2025

These real-world interactions require a deeper understanding of physical dynamics, geometric relationships, and object permanencecapabilities that are already emerging, as NVIDIA CEO Jensen Huang demonstrated at CES last month with the launch of their Cosmos platform. Third, how and where to best scale human capabilities across your company.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

MARCH 27, 2025

Happily, the outrage about using a technology Miyazaki calls “an insult to life itself” to mimic his work was vast and speedy. launched an AI Video Generator that creates videos from text prompts, images, or existing video footage. ChatGPT took the image down, so heres an example using a little-known science fiction film.

Retail 81

Retail Launch Promote Contact 81

Spiro Technologies

SEPTEMBER 27, 2023

I think, because of that, about a year later, our CEO, Tev Finger, actually decided to launch this — He said, “Hey, we’re good at building brands. ” That’s why we decided to launch other brands as well and create LBP. There are certain brands that are done specifically for some of the big retailers’ focus.

Technology 105

Technology Technology Manufacturing Retail 105

Search Engine Land

APRIL 11, 2024

Fashion/Retail. Technology. For instance, a travel brand that typically focuses on nature-themed content may opt out of appearing alongside content about volcanoes or floods. TikTok now offers 11 verticals to choose from: Pets. Financial Services. Automotive. Professional Services. Entertainment. Verified third-party results.

Gambling 93

Gambling Launch Entertainment Sports 93

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Image: Cooler Screens. In-store network.

Retail 107

Retail Networking Campaign Technology 107

Martech

APRIL 18, 2022

Upon launching the company, Johnson had two challenges to address. At the time of her research, there wasn’t much available for small retailers to facilitate try-before-you-buy (TBYB) programs. Ultimately, Johnson could find only two companies with the TBYB technology she needed. It’s a very smooth process.

E-commerce 112

E-commerce Retail Sell Launch 112

Hubspot

NOVEMBER 6, 2014

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry.

Launch 78

Launch Product Retail Clients 78

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Connections is Salesforce’s premier conference for digital, marketing, and commerce professionals. Expected to be GA in September 2022. Trailhead Module: Slack for Marketing.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. HBO Max Orbit is just one of the 5G+-powered experiences we’ve recently launched, with more to come,” Weaver said. “In

Customers 117

Customers Retail Entertainment Technology 117

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

E-commerce 112

E-commerce Retail Entertainment Launch 112

Sales Hacker

JULY 18, 2018

Consequently, if you don’t have omnichannel technology tools in your sales stack , you’re already behind competition. This guide will help you learn a little more about your options in omnichannel technology. As a shopper, you’re at the familiarity stage as you seek to learn more about the technology you need to win customers.

Technology 69

Technology Technology Sell Retail 69

Hubspot

FEBRUARY 17, 2013

The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET.

Launch 78

Launch Retail Networking Follow-up 78

Martech

MARCH 4, 2024

WPP has said it will find $317 million to invest each year in the data and technology underpinning its AI strategy. Yes, Omnicom launched Omni Assist, a genAI solution (developed in partnership with Microsoft) at Cannes last year. The move into retail media is the beginning of the third. WPP spends heavily too.

Retail 123

Retail Appointment Presentation Launch 123