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How to align your martech COE with organizational and go-to-market goals

Martech

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Achieve a 95% first-response rate within 2 hours for support queries. Increase retention rates by 15% year over year.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

A well-organized partner portal is ideal for hosting all marketing and sales collateral. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. This ensures departments like sales, support, and finance align to support your partner ecosystem.

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Get 5 Insider Design Tips for Building Your AI Agents

Salesforce

Imagine launching a new AI agent to handle key customer requests. At Salesforce, we use our internal Agentforce platform to power everything from sales support to billing questions. At Salesforce, we use our internal Agentforce platform to power everything from sales support to billing questions. We’ve been there.

UX
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Choosing a Business Model — Here's My Guidance Along with Thoughts From Experts

Hubspot

The retailer buys in bulk, simplifies logistics, markets products, offers post-sale support for consumers, and more. Thanks in large part to a presentation by former HubSpot CRM Mark Roberge at SaaStr, HubSpot customer Ecobot decided to pursue the same model when launching its software platform for environmental consultants.

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

Since introducing the Salesforce Platform, Eurofiber has seen major improvements in sales efficiency and back-office operations. This improves sales efficiency. Pricing rules are enforced through a guided sales process. Launch products faster. That happens when you streamline sales processes. Be consistent.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. Not years, but months.

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What Is a Deal Desk?

Salesforce

Make it easy to communicate Offer multiple communication channels and sales enablement resources to help sales teams effectively utilize Deal Desks. For example, a dedicated sales-support Slack channel offers quick answers, while an announcement channel keeps updates and process changes centralized. Watch the demo