Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. And when you were at ramp, you actually built out the growth function there and. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

JUNE 24, 2025

Kevin Walker (Centari) – Founder & CEO of Centari, a legal tech platform providing deal intelligence to large law firms and, soon, financial services. Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Sophie Buonassisi: Before we dive in today, a quick important message from our sponsor.

GTM 88

GTM Customers Construction X-functional 88

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.”

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. I say it’s customer service. You are the customer service representative for our CRO, our CTO. 26:59 The commoditization of funding.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. So I use that as a forcing function to be you know we’re going to hire for the awesome test and I actually keep a running list when I meet with somebody. We’re enriching it.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

JUNE 3, 2025

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. I set up an international centralized sales team in Barcelona for, for Yahoo’s advertising services.

GTM 92

GTM Territory Gaming Sales 92

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

GTM 63

GTM Up-sell Start-ups Gaming 63

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. The goal is to see how well they align. Adjust in real time.

X-functional 59

X-functional Finance Growth Price 59

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. At the time, I was part of a software services company. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. What happened next exceeded our wildest expectations.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. launching a barrage of battery test cases. And what we were doing back then was we weren’t talking about features and functions. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

APRIL 22, 2025

31:06 Building a hype train: how to activate champions at launch. 31:06 Building a hype train: how to activate champions at launch. I think it was because we really were thoughtful about what the message was and when we launched it. 07:24 Use outcomes and data to differentiate your AI product.

GTM 97

GTM Campaign Pipeline Launch 97

Sales Hacker

FEBRUARY 25, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. And she has a proven track record for launching products in new markets specifically. Uh, business was exploding and we literally could not service all the customers coming in. Obviously an incredible company.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Sales Hacker

APRIL 15, 2025

You need to understand who your audience is and what value the company, the product, and the service provide. But to do that, you need to understand who your audience is and what value the company, the product, and the service provide. Everything else is secondary, and I’m putting marketing in that secondary bowl.

GTM 63

GTM B2B Follow-up Campaign 63

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We have so far given out 17 of these!

Gaming 239

Gaming Commission Sales X-functional 239

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 134

Customers X-functional Price Launch 134

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. TikTok was reported to pilot an ad-free subscription service on its app in October. TikTok’s search ads are not a standalone ads product.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 107

X-functional Negotiate Contract Technology 107

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. But lately, we’ve seen a trend with major brands dropping the CMO role for chief digital officers and chief customer officers — both of which often oversee the marketing technology function.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. The necessity of balancing security and functionality.

GTM 123

GTM SQL X-functional Engineering 123

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Their software service continues to offer survey capabilities as well as workflow, audience, communication, and analysis tools. Paid plans : Google forms is fully free to use; cloud storage and support service upgrades are available with Google Workspace. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

Martech

JUNE 6, 2023

It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. But there is a lot more that goes into the actual migration.

X-functional 114

X-functional Cross-sell Contract Up-sell 114

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. With the tools above, questions about your users and data can transform from “How many views did page X receive?” Tracking users with cookies used to be more reliable since almost all browsers accepted cookies.

X-functional 124

X-functional Technique Conversion Launch 124

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option.

Angle 101

Angle X-functional Technique Campaign 101

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 131

X-functional Clients Growth Start-ups 131

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Hubspot

APRIL 16, 2020

Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Even though the app is the most popular global mobile messaging service , WhatsApp commonly isn't known as a tool for businesses. Marketing messages are hard, right? WhatsApp Marketing.

X-functional 101

X-functional Contact Campaign CRM 101

Hubspot

MAY 4, 2012

If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline. The first time you click to create an offer, a tour of the new functionality will launch. This means that unless you're a local business, you won't have access to the new feature.

X-functional 78

X-functional Promote User Experience Represent 78

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. All we want to know is how would that product help us I am investing X amount of money in it. Product/Service}} can help in {{Benefits}}. This would guarantee to fetch you good sales in the long run.

Closing 98

Closing X-functional Sales Follow-up 98

SaaStr

APRIL 30, 2022

But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Just to say a little bit more about this, if you look at the sales functions are structured. This is also how Stripe continues to launch new products. We launched a billing product a couple months ago.

Price 98

Price Launch X-functional Contract 98