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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Sports 120
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How to use AI in email marketing without losing the human touch

Martech

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 135
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. This ensures alignment with market demands, leading to successful launches and sustained growth. Perception is everything.

Growth 124
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Ali Schwanke: Spotlight on the expert

Martech

She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. Ali moved into marketing consulting under the name Schwanke Marketing, then in 2016 launched her current business, Simple Strat. Processing.

Pitch 73
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Phygital agency NEWU is here to surprise you

Martech

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. ” Innovations need not depend on cutting-edge technology; with Poltrona Frau it was the concept that was more innovative.

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5 stories for marketers coming out of Google Cloud Next 2025

Martech

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. It’s based on learned customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events.

B2C 88
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The latest AI-powered martech news and releases

Martech

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

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