ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. However, since you might be selling several products, paying customer to repeat customer conversion rate is the percentage of the existing customers that made a second purchase, no matter what that second purchase was. That being said… Is it the best way to sell online?

Conversion 243

Conversion Sales Lead generation X-functional 243

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. Buyers just wanna solve problems, and if you can prove that you’re the best person to solve that problem for them like they’ll take you up on that.

GTM 77

GTM Growth Sell X-functional 77

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 56

X-functional Manufacturing Non-Profits Government 56

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Sophie Buonassisi: Before we dive in today, a quick important message from our sponsor.

GTM 82

GTM Customers Construction X-functional 82

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 119

GTM X-functional Engineering Referrals 119

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 68

GTM Engineering Customers Cross-sell 68

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. I learned this operating myself.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Happy to be here. We’re both really passionate about it.

GTM 73

GTM X-functional Start-ups Campaign 73

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

X-functional 125

X-functional Cross-sell Territory Retail 125

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

X-functional 113

X-functional Cross-sell Contract Up-sell 113

Sales Hacker

MAY 10, 2019

A lot of my SaaS pals often ask me what is the best way to sell into FinTech companies. These 10 tips will give you a leg up when you are reaching out to people in roles like mine at companies like OnDeck. 10 Tips for Selling to FinTech. Do the work to sell me. Often, I will set up a demo just to learn more.

Sell 21

Sell X-functional Pitch Drivers/motivators 21

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs.

GTM 123

GTM SQL X-functional Engineering 123

Sales Hacker

APRIL 22, 2025

14:01 How to keep up with a market that changes every week (hello, agentic AI). 31:06 Building a hype train: how to activate champions at launch. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 31:06 Building a hype train: how to activate champions at launch. The future of GTM is here.

GTM 92

GTM Campaign Pipeline Launch 92

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. So I always like to tee it up a little bit for the listeners. Founders who were selling and then hiring AEs after they closed, you know, anywhere from 50, 000 to 200, 000 in ARR.

GTM 93

GTM Quota Drivers/motivators Sales 93

Hubspot

AUGUST 17, 2021

In their book, it doesn’t matter what figure you set, the reps will sell what they can sell. Whenever I encounter someone who feels this way, I bring up the story of the four-minute mile. I’ve had countless conversations with sales leaders who tell me that their reps just aren’t selling the "right type" of deals.

Commission 91

Commission Quota X-functional Finance 91

Sales Hacker

JUNE 24, 2025

Steven Farnsworth: And the number of people who come up really excited about Gaiia, but are in year three of a 15 year contract, or a 10 year contract is shocking. Paul Irving: It’s my honor to be up on the stage with three of three of my favorite people. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 69

GTM Legal Contract Go To Market 69

SaaStr

APRIL 30, 2022

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8 , we’re taking a look at some of the top all-time SaaStr Europa sessions. But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. That equation basically makes up your profitability. Quickly on gross margin.

Price 98

Price Launch X-functional Contract 98

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. LinkedIn allows users to save up to ten job searches and three people searches. but definitely shouldn't.

Networking 101

Networking X-functional Contact Follow-up 101

Heinz Marketing

JUNE 7, 2021

Matt: So, as we record this, we are coming up at the end of May. We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. Thanks for being part of the show.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

ConversionXL

SEPTEMBER 5, 2019

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. They launched to much applause, but a few trends wore down their appeal with time. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.

X-functional 115

X-functional Represent Follow-up User Experience 115

Sales Hacker

JUNE 3, 2025

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. You know, it was probably around 2000 when I saw the internet just absolutely blowing up.

GTM 87

GTM Territory Gaming Sales 87

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it. Be mindful.

Closing 98

Closing X-functional Sales Follow-up 98

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google. more countries), launch different products, or serve new audiences.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. So, the image that I have as a vapid tech reporter is sort of everything is up into the right for that period of time in order to reach that … is that true?

Finance 82

Finance X-functional Non-Profits Launch 82

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Don’t give up. Never give up, finding the iterative, taking the action on those, making it better is really important.

Objectives and Key Results 102

Objectives and Key Results Launch Gate keeper Drivers/motivators 102

ConversionXL

MARCH 7, 2017

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. They launched to much applause, but a few trends wore down their appeal with time. More specifically, that tends to fall within five categories of mistakes: Making up data.

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. People aren’t as receptive to a cross-sell when you rip them off in the core one.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. Google NLP.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Why should your brand be on TikTok?

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

SaaStr

APRIL 23, 2019

How they came up with the idea of Brex, and product market fit. So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Anu : So, you mentioned that you came up with this whole idea during those three months. We launched it in June.

Launch 85

Launch Pitch Niche Negotiate 85

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

Sales Hacker

APRIL 1, 2025

Uh, I’ve got a fantastic guest lined up today. Um, and it just, just doesn’t, doesn’t pass, you know, it doesn’t get the energy up. It wasn’t to beat you up, it wasn’t to to [00:13:00] do an inspection, though there was some inspection. Super excited for this one. Hayden, welcome.

GTM 62

GTM Up-sell Start-ups Gaming 62