Search Engine Land

OCTOBER 20, 2023

A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees. Focusing your SEO program on outcomes vs. outputs while effectively communicating those outcomes to the right stakeholders can drastically improve your ability to drive results.

User Experience 126

User Experience Growth Conversion Engineering 126

Search Engine Land

SEPTEMBER 18, 2023

How Quora compares to other platforms Quora vs. Reddit When it comes to Q&A platforms, Quora and Reddit are two popular choices among internet users. Quora vs. Stack Exchange While both Quora and Stack Exchange serve as knowledge-sharing platforms, they cater to different audiences and have distinct features.

Promote 143

Promote Trust Strategize Niche 143

Search Engine Land

AUGUST 21, 2023

Such metrics will quantify traffic from major search engines like Google and Bing and the real-world results of SEO strategies and tactics (leads and sales). The marketing team will need more detail to ensure time is spent wisely on SEO vs. PPC , but the board may only need to see top-level performance figures.

Objectives and Key Results 97

Objectives and Key Results Referrals CTR Conversion 97

Veloxy

SEPTEMBER 7, 2022

They also aim to increase sales revenue generated per work hour overall. They may also: Train sales agents on procedures Develop scripts Build and optimize sales funnels Improve the company’s lead generation strategy Ultimately, effective sales operations increase the company’s ROI in sales. CRM KPIs and Metrics.

Represent 147

Represent Pipeline Lead generation CRM 147

ConversionXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Create awareness with paid social media posts 2. From start to finish, that experience ideally follows this path: Leads or subscribers. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Highspot

FEBRUARY 14, 2024

Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan? And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan? And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. vs. $1.80, which is a big difference. For example, if someone in their TAM is hiring for a CX lead, this is a signal for Gorgias to help them figure out a CX motion since their product is a help desk for e-commerce. So, how do you achieve that?

E-commerce 86

E-commerce Referrals Growth Quota 86

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. The search landscape The key to making an educated SEO vs. PPC decision is understanding the makeup of the search engine result pages (SERPs) for the keywords that matter to you. SEO or PPC? Highly competitive.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Gong.io

JULY 5, 2022

While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed. Awareness, Interest, Evaluation, Purchase). Consideration.

B2B 133

B2B Pipeline Represent Sales 133

Salesforce

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Hubspot

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? Demand generation is how your business reaches new markets and gets audiences excited about what you have to offer.

Lead generation 77

Lead generation Education Contact Promote 77

Search Engine Land

MAY 15, 2023

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. UK, and India, struggle despite more branded traffic. is branded, and only 5.6% is non-branded. Even unicorns from ​​fast-growing regions, such as the U.S.,

Engineering 117

Engineering Growth Education Territory 117

Search Engine Land

NOVEMBER 13, 2023

In the decoder, the attention mechanism assists in focusing on relevant parts of the input sequence and the previously generated output, which is crucial for producing coherent and contextually relevant translations or text generations. What is training vs. fine-tuning? Get the daily newsletter search marketers rely on.

Objectives and Key Results 120

Objectives and Key Results Networking Technology Technology 120

Salesforce

JANUARY 23, 2024

Use generative AI to draft knowledge articles, and then put them through your company’s standard review and approval process before publishing. Bonus: Einstein Search Answers uses knowledge-grounded generative AI to surface answers to commonly asked questions in your self-service portal or agent console. So where do you start?

Service 104

Service CRM Start-ups Customer Relationship Management 104

Highspot

JANUARY 22, 2024

What is a Go-to-Market Strategy Benefits of a Well-planned Go-to-Market Strategy Go-to-Market Strategy vs. Marketing Strategy How to Create an Effective GTM Strategy The Role of Sales Enablement in Your GTM Strategy What is a Go-to-Market Strategy? Establishes a positive brand reputation, fostering long-term customer loyalty.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

What is a Go-to-Market Strategy Benefits of a well-planned Go-to-Market Strategy Go-to-Market Strategy vs. Marketing Strategy How to Create an Effective GTM Strategy The Role of Sales Enablement in Your GTM Strategy What is a Go-to-Market Strategy? Establishes a positive brand reputation, fostering long-term customer loyalty.

Go To Market 52

Go To Market GTM Promote Technique 52

PandaDoc

DECEMBER 19, 2022

In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work. Prospecting isn’t the same as lead generation, though it is quite close. Sales leads vs. prospects vs. customers.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Search Engine Land

OCTOBER 26, 2023

Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Engaging your audience DIY content tends to be relatable and easy to engage with and keeps your brand top of mind. Generating leads Yes, DIY content can serve as a lead magnet.

Trust 103

Trust Education Service Government 103

PandaDoc

APRIL 20, 2022

Instead, you’ll have to take a more targeted approach to earn leads with outbound strategies. Outbound sales vs. outside sales. For outbound sales teams, social media is a great tool to boost lead generation and accelerate your sales cycle. Engage in social selling. Target your email list. Soften your approach.

Technique 98

Technique Cold Call Contract Cross-sell 98

Lead Fuze

JUNE 27, 2023

Influencer marketing agencies are entities that bridge the gap between brands and online influencers – individuals with a significant following on social media platforms. You will learn about strategies for brand-influencer collaborations and why it’s crucial to align with relevant influencers. But how do they do it?

Negotiate 52

Negotiate Contract Campaign Contact 52

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

JULY 21, 2022

Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. It’s an approach that fits with how people increasingly engage with brands. Essentially, it’s quantity vs. quality.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

DECEMBER 22, 2020

Say, for example, a shopper searches for your brand or product name, clicks on your PPC ad, stays for a minute, and then exits the page. Days later, they search for guides to help them choose a solution, which leads them to an educational piece of content you produced on that same topic. All roads lead back to user intent.

Gambling 101

Gambling CTR Education Campaign 101

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. Consultants vs. CMOs. Innovation is critical to creating stand-out brands and marketing collateral that truly moves the needle. Brand storyteller.

Non-Profits 119

Non-Profits E-commerce Strategize Consult 119

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response.

Campaign 87

Campaign Promote B2C Launch 87

ConversionXL

NOVEMBER 23, 2022

Peep Laja: “How to win” Peep started with a reality check: there have never been as many brands as there are today. This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Smaller brands have fewer users, but they’re also less loyal.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

DECEMBER 7, 2022

Platform vs. marketplace Trends impacting ecommerce The rise of mobile and social commerce Resources for learning more about ecommerce. Platform vs. marketplace. Dig deeper: How marketers on Amazon can still launch and grow brands. Table of contents What is ecommerce? What is ecommerce? Trends impacting ecommerce.

E-commerce 92

E-commerce Retail B2C Gaming 92

SaaStr

AUGUST 20, 2020

Founders and CEOs are much more active there vs. LinkedIn for now. You have to reinforce your brand more on LinkedIn. I know a lot of folks like to think of social as a potential source of leads, and it certainly is and can be. But it’s also a key source of awareness. Use it for that, and your strategy may evolve.

Referrals 89

Referrals B2B Networking Promote 89

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo.

E-commerce 137

E-commerce Retail Objectives and Key Results Promote 137

PandaDoc

FEBRUARY 23, 2024

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar. See also From leads to deals with CRM quoting software 2. But opportunities can be much more than that.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Search Engine Land

JULY 24, 2023

Google Search Generative Experience vs. Knowledge Panel This is perhaps the most obvious comparison we can draw. Recently, we have Google’s Search Generative Experience preview. Pay to have your brand referenced more often by an AI within more relevant chats – forget keywords!) To me, that seems unlikely.

Presentation 92

Presentation Real Estate Objectives and Key Results Engineering 92

ConversionXL

JUNE 2, 2022

Every business needs leads. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. They’re coming to find you.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Salesforce

FEBRUARY 16, 2024

Commissions often push sellers to achieve sales goals and generate revenue. For example, let’s say your leading rep’s base salary is $100,000. For example, let’s say your leading rep’s base salary is $100,000. Provide incentives: Commissions incentivize salespeople to generate more revenue.

Commission 104

Commission Territory Quota Drivers/motivators 104

Outreach

APRIL 19, 2019

It is fueled by sales and marketing activities that generate awareness, drive demand, educate potential buyers, build trust, and make a compelling case for a product or service. Generate higher revenue by bringing more prospects into the funnel and turning them into happy customers. Sales Funnel vs. Sales Pipeline.

Pipeline 84

Pipeline B2B Negotiate Represent 84

Hubspot

FEBRUARY 23, 2021

At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. It's also armed us with the ability to elevate our brand's position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.".

Angle 101

Angle Promote Lead generation Strategic planning 101