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MarTech’s event marketing experts to follow

Martech

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. As if that wasn’t enough, Kate is also a Smart Meetings Style Maven and Ambassador for Meetings Mean Business.

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Uncover the Top B2B Selling Mistakes and How to Avoid Them

Sales Pop!

Join John Golden as he engages with Greg Nutter , a seasoned management consultant, specializing in helping business owners and senior sales executives tackle revenue growth challenges through various sales models. Effective planning optimizes time management and significantly boosts the chances of meeting sales targets.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Meetings were remote; most human contact was remote. That was around mid-March 2020.

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OKR Framework for Sales: The Key to Effective Consultative Selling

Sales Hacker

To compete in this “new buying normal,” we need to modernize what we mean by and how we execute consultative selling. An excellent place to start is by understanding the definition of “management consulting” (Wikipedia). Management consulting is the practice of helping organizations improve their performance.

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Consolidate and personalize: A winning data strategy for CPG brands

Martech

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. CPG companies have unique challenges in meeting consumer demands for personalization, according to Silhol.

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The Complete Guide to a Consulting Business

Hubspot

In this section, we’ll unpack nine common types of consulting practices, any relevant niche opportunities that fall under them, and what your career in these respective trades may look like. Management Consulting. Firms like McKinsey , Bain & Company , and Deloitte primarily work in management consulting.

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