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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Image source ).

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Data-driven content: The key to connecting with healthcare consumers

Martech

Be wise when you optimize Unlike aspects of traditional marketing, OAO is audience-first. It’s about building an extensive network of helpful, navigable assets and letting your audience find them organically, across any channel they may bounce to or arrive from.

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Owned asset optimization: The key to connecting with financial consumers

Martech

This means leaving behind antiquated approaches like siloed interruption marketing (annoying and self-serving) and disconnected permission marketing (which can feel more transactional than supportive). Reception marketing powers the strategy behind WalletHub and Bankrate.

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Best of the Bot: Create an SEO plan for a digital marketing agency

Search Engine Land

Ensure that each piece of content is optimized for search engines and user experience. Here are some best practices to follow: Title Optimization : Craft compelling and keyword-rich titles that accurately reflect the content’s topic and entice users to click.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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6 SEO considerations for a successful international expansion

Search Engine Land

Get the daily newsletter search marketers rely on. Social networks in the target market. This is one of the most important steps when entering a new market. Why are social networks important? Because a large percentage of online consumers start their purchase journey with brand research on social networks.

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This day in search marketing history: January 14

Search Engine Land

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Yahoo Adds Network Distribution & Improved Importing To Search Ads. 2014: Creating Links That Offer The Best User Experience by Erin Everhart.