Martech

JUNE 20, 2025

Dig deeper: The real reason marketing measurement keeps failing Approaches to capturing brand’s commercial value Brand’s commercial value can be measured in several ways, each offering a unique perspective on how investments translate into business outcomes. The incremental revenue attributable to brand strength.

Territory 75

Territory Objectives and Key Results B2C Technique 75

SaaStr

JUNE 9, 2025

The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.

B2B 70

B2B Price Growth Strategize 70

Salesforce

MARCH 13, 2025

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

SaaStr

MAY 23, 2025

Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. Apps that never considered subscriptions suddenly needed RevenueCat’s infrastructure.

Launch 109

Launch Represent Niche B2B 109

Martech

MAY 29, 2025

Strategic : It moves the needle/makes a difference. According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. Gale also stressed the importance of asking customers how they define quality and price.

Price 83

Price B2C Manufacturing Negotiate 83

Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail 52

Retail Price Profit margin Promote 52

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 63

Growth Product A/B testing Strategize 63

SaaStr

JUNE 23, 2025

pic.twitter.com/LVh6AfPhP3 — Replit ⠕ (@Replit) June 23, 2025 Why Replit Became a Rocketship: Three Strategic Masterstrokes 1. If model providers change pricing or restrict access, margins could compress quickly. The companies that crack this code unlock massive market expansion.

X-functional 83

X-functional Growth Price B2B 83

Martech

FEBRUARY 26, 2024

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market.

Price 119

Price Strategic planning Referrals Sales 119

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 114

Go To Market GTM Strategize Growth 114

PandaDoc

MAY 12, 2025

When compared to other metrics like production or support costs, it can become a powerful tool for making pricing decisions , evaluating discount strategies, and planning for scale. In a perfectly competitive market model, every seller offers the same product, and no single seller can influence price.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 134

GTM Market share Growth Technology 134

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Strategize 124

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Here are a few goals you can look to accomplish: Messaging : Update your messaging to better position your product or service in the market (I go into more detail about this below).

Launch 121

Launch Sales Price Clients 121

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Hubspot

JUNE 26, 2019

Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing. Product marketing is more strategic whereas conventional marketing is more all-encompassing. How to Market a Product. Is so, why not?

Product 101

Product Electricity Launch Price 101

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing.

X-functional 59

X-functional Finance Growth Price 59

Hubspot

APRIL 1, 2019

When you talk about your value prop, use language that reflects strategic issues. They want you to help them tackle strategic opportunities like these: The competition. Market dynamics and market share. Talk price after you establish value. Pricing is a great example of this principle.

Presentation 100

Presentation Technique Closing Sales 100

Heinz Marketing

OCTOBER 25, 2022

Strategic changes not populating into tactical execution. High turnover in some marketing functions but not others. In most cases, marketers are still operating under a standard model of strategy development, tactical planning, and execution. This leads to ill-fitting systems that do the job, but not particularly smoothly.

Growth 124

Growth Follow-up Start-ups Strategize 124

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

DECEMBER 18, 2023

Google Alerts can also “sniff out new markets or advertising spaces for you,” Faizan continues. You can then strategically place your offerings in the right place at the right time (i.e. Monitor competitor’s pricing changes. “In when you get an alert). “If

Prospecting 78

Prospecting Price Sales Up-sell 78

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. There are three clear tell-tale signs; INCREASE IN PRICE – Instead of $24,000 in ARR you start winning clients at $48,000 ARR.

Growth 99

Growth GTM SQL Strategic partnership 99

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. It’s important to remember that asset groups sharing a budget may not get as much spend allocation as the multi-campaign/single asset group approach.

Campaign 105

Campaign Represent Networking Conversion 105

Search Engine Land

NOVEMBER 14, 2023

Google’s opacity regarding pricing adjustments has added to the uncertainty, leaving advertisers speculating about their motives and objectives. Prioritizing long-tail keywords and using negative keywords strategically can help monitor ad costs more effectively. Keyword enhancement. Data-powered choices.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others.

Prospecting 74

Prospecting Drivers/motivators Strategize Service 74

SaaStr

MAY 30, 2024

You want customers to understand the product and pricing and start using it on their own. Whichever you choose will be a strategic decision. A freemium version can work well if you want to gain market share quickly. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Hubspot

JUNE 8, 2022

It's one of the more simple, straightforward forecasting models — essentially amounting to a company looking at its total market size and calculating potential revenue based on its assumed market share. Let's say a company occupies space in a market that generates an estimated $1,000,000,000 in revenue annually.

Price 74

Price Objectives and Key Results UX Contact 74

Hubspot

OCTOBER 18, 2021

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. Competitive benchmarking encompasses three categories: Strategic benchmarking: compares business models and strategies. United Airlines.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77

Sales Hacker

JANUARY 13, 2021

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. Pricing models. Deployment options. Customization.

GTM 85

GTM Negotiate Profit margin Contract 85

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Price 52