Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. A lack of growth often signifies that current marketing strategies are not resonating with your target audience or that new competitors are capturing market share.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

JULY 26, 2024

Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Outperforming pharmaceutical companies use CRM as strategic martech investments.

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Salesforce

MARCH 13, 2025

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Q: When Should A Slow Growth Company Hire a Head of Sales? They have one salesperson but want to skip having two scaled reps and immediately hire the VP of Sales. Should a VP of Sales hold a quota?

Strategize 108

Strategize Growth Niche Quota 108

Gong.io

DECEMBER 5, 2022

As a sales manager, you’re like a general marshaling your troops (or sales reps) into battle. It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital.

Strategize 62

Strategize Sales Quota Pipeline 62

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Brands using these insights across channels can enhance customer experiences, boosting both immediate sales and long-term loyalty. This has been a cornerstone of digital strategy for years — and with good reason.

Government 119

Government Trust Education Strategize 119

SaaStr

JUNE 4, 2025

The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. Forty percent.

CRM 89

CRM Follow-up Pipeline Territory 89

Martech

JUNE 20, 2025

Gartner research found that up to 52% of CFOs are still neutral or skeptical toward marketing. While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. MMM and some tests require three years of granular marketing and sales data.

Territory 73

Territory Objectives and Key Results B2C Technique 73

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. “Sales enablement is about more than sales. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. What is account-based marketing?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

FEBRUARY 10, 2025

From Sales-Led to Product-Led: How Apollo.io 25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. They shifted to a fully self-service model, moving away from the traditional sales-driven approach.

Growth 59

Growth Product A/B testing Strategize 59

Sales Hacker

NOVEMBER 11, 2020

The relationship sale is on its way out. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Buying advertising where your competitors are not — or where they aren’t maximizing the channel’s opportunity — gives you a strategic advantage. pulled on Chorus.ai.

Launch 121

Launch Sales Price Clients 121

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. As experiential muscles atrophy, you can see a loss of market share. By the time they did, it was too late.

Go To Market 112

Go To Market GTM Strategize Growth 112

Martech

FEBRUARY 26, 2024

Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market. If your product is priced too high compared to competitors or if customers perceive it as overpriced, it may impact sales and profitability. Could our pricing strategy be a barrier to sales? Get MarTech!

Price 116

Price Strategic planning Referrals Sales 116

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the next level.

Objectives and Key Results 99

Objectives and Key Results Sales Education Strategize 99

Martech

MAY 14, 2025

” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny.

GTM 91

GTM Finance Gambling Government 91

Martech

SEPTEMBER 14, 2023

. #4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Executives can also convince themselves that sales will provide enough “air cover.”

GTM 133

GTM Market share Growth Technology 133

Martech

MARCH 24, 2025

Sales impact: A direct correlation between the naming rights deal and sales performance is often sought. Marketers may track sales data before and after the deal to assess any increases in brand sales or market share. Surveys and feedback from attendees can also provide insights into brand perception.

Entertainment 69

Entertainment Sports Strategize Gaming 69

Miller Heiman Group

MARCH 13, 2019

While many organizations reported increased adoption of a sales enablement function in recent years, several still struggle to use it effectively to achieve their goals. According to CSO Insights’ 4th Annual Sales Enablement Study , 61 percent of organizations have a sales enablement function. Of those, only 34.4

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Sign up now.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

OCTOBER 3, 2023

Today, the entire marketing team at Komet USA embraces agile, and it’s also spreading to the rest of the company, including sales, finance, logistics and human resources. “We We love how agile marketing allows us to prioritize and work towards key goals and not just do ad hoc things. Everyone’s aware of these goals.

Manufacturing 120

Manufacturing Finance Strategize Start-ups 120

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This would show you exactly where your brand experience needs work. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

MAY 29, 2025

Strategic : It moves the needle/makes a difference. Gale’s research also showed that relative perceived value directly predicts market share movement. Companies that deliver fast value build trust (this was worth it; they didn’t just sell me to sell me) and shorten sales-to-renewal cycles. If not, they leave.

Price 81

Price B2C Manufacturing Negotiate 81

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win. Million Via SEO Migration strategy for the win. How NP Digital leveraged SEO best practices to increase awareness and boost traffic for Verint.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

SaaStr

MAY 30, 2024

Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions? Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. Hybrid combines product-led and sales-led motions, and they work closely together. Whichever you choose will be a strategic decision.

Cross-sell 118

Cross-sell Customers Pitch Drivers/motivators 118

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Overseeing market research. Get MarTech!

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Hubspot

APRIL 1, 2019

What makes a good sales presentation? Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity. But the best reps have sales presentations down pat, even if it’s not their favorite activity. Sales Presentation Techniques.

Presentation 100

Presentation Technique Closing Sales 100

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Veloxy

JANUARY 23, 2024

Essential elements of field marketing include product sampling, in-person events, and guerrilla marketing tactics that create memorable interactions and directly engage customers to build strong brand loyalty and boost sales. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. All rights reserved.)

Launch 64

Launch Government Sales Strategize 64

SaaStr

APRIL 26, 2022

It’s the never-ending stereotype –– marketing and sales are eternal “frenemies.” In this session, Tolithia Kornweibel, CRO at Gusto, shares advice on creating sustainable partnerships between marketing and sales. . What I care much more about is growth rate –– that’s [sales and marketing leaders’] DNA.

GTM 96

GTM Networking Strategize Drivers/motivators 96