Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Also, it’ll be interesting to see how the platform differentiates from Amazon, what its market share is and how many advertisers use one or both platforms.

Service 98

Service Retail Launch Campaign 98

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. search market share was 6.47% in July, per web analytics service StatCounter. In February, when new Bing launched, its market share was 6.35%.

Market share 75

Market share Launch Engineering Growth 75

Martech

JULY 26, 2024

Below is a (selection of) the correlations of martech used in the banking and financial services industry. Ecommerce platforms handle both web and mobile app banking services. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share.

Pharmaceutical 120

Pharmaceutical CRM B2C Technology 120

Salesforce

JULY 19, 2021

When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow. Talk to us about delivering customer-first service. We listen to them and make changes that they’ll appreciate.

Market share 98

Market share Networking Technology Technology 98

Martech

APRIL 30, 2025

Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Campaigns that took a different route managed only 38% and 17% gains in market penetration and share, respectively.)

Trust 95

Trust Campaign Price Strategize 95

Search Engine Land

SEPTEMBER 4, 2024

These actions not only saved over £100,000 in one year, which covered the cost of their entire Adthena subscription across all markets, but also freed up valuable team resources. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.

Retail 74

Retail Healthcare Strategize Campaign 74

Sales Pop!

FEBRUARY 16, 2022

It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. The most important goal for a business is to increase its market share and profitability ratios. Undoubtedly, that can only come from sustaining customers.

Customer Relationship Management 245

Customer Relationship Management Relationship Management CRM Customers 245

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customers 128

Customers Government Healthcare Hospitality 128

Heinz Marketing

JULY 19, 2024

Creative Agencies : Provide design, content creation, and multimedia services. Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Salesforce

MARCH 13, 2025

How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. SAM stands for serviceable addressable market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Profit margin 120

Profit margin Clients Growth Technique 120

SaaStr

JUNE 7, 2025

Platform Consolidation Is Masking Growth The apparent market share shifts—particularly OpenAI’s slight market share decline—might reflect platform consolidation rather than overall market softening. Services opportunities are expanding.

Growth 93

Growth Represent Government Pipeline 93

Sales Hacker

FEBRUARY 7, 2025

As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 104

Price E-commerce Cross-sell Profit margin 104

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. From search insights to business insights Search insights can also guide broader business decisions, such as product development and customer service improvements. Organic search remains a key touchpoint in many customer journeys.

Government 124

Government Trust Education Strategize 124

SaaStr

MARCH 25, 2025

has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth. The Enterprise Penetration Playbook The genius of Otter.ai’s enterprise strategy is its patience. Patience in building the right foundation before rushing to monetize.

Meeting 93

Meeting Price Strategize Growth 93

Search Engine Land

AUGUST 1, 2024

Though there are tools offering similar services, the undeniable popularity of ChatGPT as a household name created urgency and big questions: Could an AI chatbot replace an old-school Google search? While users found many “ errors ,” Google pulled back on the frequency of its appearance, though not to zero. E-A-A-T is paramount.

CTR 88

CTR Click Through Rate Engineering Legal 88

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Salesforce

MAY 7, 2025

Gross profit represents the total amount of money your company has left after deducting the direct costs associated with producing its goods or services, while gross profit margin expresses this amount as a percentage of total revenue. Improved customer service can enhance customer loyalty and increase revenue for you.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Martech

MAY 29, 2025

In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes. What is value? If not, they leave.

Price 85

Price B2C Manufacturing Negotiate 85

Salesforce

APRIL 29, 2025

What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Benefits of market penetration Challenges of market penetration How to calculate market penetration Market penetration strategies What is market penetration?

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

DECEMBER 23, 2024

They describe the directional sale of goods or services among businesses (B), consumers (C), and government agencies (G). Business-to-consumer (B2C) Business-to-consumer (B2C) ecommerce businesses sell goods and services online directly to consumers. Businesses may sell products, services, or information to other businesses.

B2C 98

B2C Government Manufacturing Retail 98

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This would show you exactly where your brand experience needs work. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JULY 10, 2024

Billion market cap But, Instructure has A lot, lot of debt to service. That’s a lot of debt to pay back and service. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. Instructure is generating significant cash now — before it services its debt.

Non-Profits 118

Non-Profits Education Growth Market share 118

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai Tolerance for mobile ads.

Gaming 136

Gaming Growth Market share Service 136

Salesforce

NOVEMBER 19, 2024

There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter.

Price 52

Price Profit margin Territory Cross-sell 52

Hubspot

AUGUST 20, 2024

As Software-as-a-Service (SaaS) businesses grow or expand, there’s an inevitable move toward offering an all-in-one solution. Even with the cuts within specific categories, P&G’s market share increased almost to 60 percent again, and its share of value was calculated at its highest ever. The results came quickly.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 123

Market share CRM Campaign Retail 123

Hubspot

MARCH 22, 2019

To help you avoid these issues, we’ve put together a guide that’ll teach you exactly how to calculate your industry’s total addressable market, serviceable addressable market, and share of market. Read on to start setting realistic revenue goals and entering markets that are worth your time and resources.

Market share 101

Market share Service Start-ups Up-sell 101

Martech

JULY 3, 2023

” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources. Your SAM is the segment of your total addressable market achievable with your current business model. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 117

Go To Market GTM Strategize Growth 117

SaaStr

OCTOBER 6, 2024

Slice provides group buying and even pizza boxes to its customers, as well as many other services. Not all these services have the high gross margins of software. 100% Market Share is Possible in Vertical SaaS. But they’re critical to provide a truly operating system and the maximum value for SMBs and owners. #4.

Up-sell 108

Up-sell Market share Promote Campaign 108

Martech

SEPTEMBER 14, 2023

A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Thanks in part to COVID-19, a large part of the budgets were devoted to martech in service of the need for accelerated digital transformation. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 135

GTM Market share Growth Technology 135

Search Engine Land

FEBRUARY 26, 2024

Eddy Cue, Apple’s senior vice president of services, explained why Apple said no to Microsoft in the filing: “Microsoft search quality, their investment in search, everything was not significant at all. Market share statistics. Justice Department claims Google owns a 90% market share in search.

Territory 113

Territory Engineering Market share Sell 113

Salesforce

MAY 2, 2025

Promotional pricing involves a temporary price drop on products or services. Determine the real value of your product or service Calculate how much value your offering provides to your buyers in the most common use cases. A promotion is run for a set time period to generate interest, sales, and revenue.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

SaaStr

AUGUST 21, 2024

But Gross Margins Only 28% on Payments and Related Solutions Low gross margins on payments and financial services of only 28% makes Toast’s model much tougher than Shopify’s (39%) or Bill’s (80%+). 13% Market Share in U.S. Reps hate this, but it does seem to have worked, at least for now. #7.

Territory 120

Territory Referrals Quota Growth 120

PandaDoc

MAY 12, 2025

Its something that each brand has to handle on a case-by-case basis for every product and service on offer. Getting it right may require a fair amount of market research and ongoing price adjustments over time. High vs low price sensitivity Every consumer responds differently to pricing based on product, cost, and market availability.

Price 52

Price A/B testing Non-Profits Legal 52