Search Engine Land

MARCH 1, 2024

SEO software, analytics software, ERP software) Date ideas in {location} (e.g., Get the daily newsletter search marketers rely on. I have a sense of what many readers will say in relation to my analysis, and I want to dispel some myths: “You’re not a good SEO! YouTube checklist) {type} software (e.g.,

Non-Profits 144

Non-Profits Consult User Experience Presentation 144

Martech

OCTOBER 13, 2021

Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a complex business.

Government 115

Government Negotiate Strategize Engineering 115

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Bring in the marketing team. Get frustrated with marketing and sales. Bring in the sales team. Start again.

Product 140

Product Launch B2B Pipeline 140

Search Engine Land

FEBRUARY 6, 2023

And yet, more than a decade later, these SEO myths persist. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Google Webmaster Tools and Google Analytics: The Beginning Of A Useful Integration?

E-commerce 98

E-commerce Government Engineering Angle 98

Martech

MAY 8, 2023

Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. To recommend next-best-actions to marketers or sales reps.

Government 107

Government Engineering Up-sell Networking 107

Salesforce

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift. Shoppers did not.

Price 52

Price Retail Profit margin Promote 52

Partners in Excellence

OCTOBER 11, 2015

Marketing has been developing fantastic content. They are leveraging every analytic tool imaginable, they’ve got marketing automation tools, they’re active on social channels, doing everything possible to generate demand. Regardless of market, solution, region, sales/buying cycle there is one universal truth.

SQL 102

SQL Pipeline Cold Call Commission 102

Hubspot

MARCH 28, 2014

Other myths, especially those that affect your business, are not. In previous posts, we''ve debunked myths about marketing automation , social media , blogging , SEO , and A/B testing. Myth #1: You only need a few of them. Myth #2: Short forms are better than long forms. but we''ve never touched on landing pages.

A/B testing 78

A/B testing Trust Drivers/motivators Conversion 78

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!

Clients 53

Clients Trust Engineering Growth 53

ConversionXL

AUGUST 21, 2020

Here are 11 things that a lot of us in marketing believe, but shouldn’t. One measuring their insight ability (kind of problem solving which requires a leap into the unknown), the second their ability to solve analytical problems (doing you taxes). The Great Wall is the only human made object viewable from space. You get the idea.

Price 120

Price Objectives and Key Results Drivers/motivators Gaming 120

Hubspot

AUGUST 28, 2017

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. Video marketing feels expensive, cumbersome, and difficult to track. 5 Video Marketing Myths, Debunked. Yet modern video marketing is worlds apart from Hollywood and requires a lot less effort.

Real Estate 78

Real Estate A/B testing Click Through Rate B2C 78

Pointclear

APRIL 12, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing.

B2B 61

B2B Customer Relationship Management Relationship Management Networking 61

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media.

B2C 78

B2C Networking Follow-up Lead generation 78

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs.

Lead generation 62

Lead generation Engineering Campaign Follow-up 62

Hubspot

JANUARY 24, 2014

Sounds like a marketer''s fantasy. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." All without any work? though we now have the next best thing.

Clients 73

Clients Follow-up Strategize Contact 73

Hubspot

DECEMBER 12, 2011

But more importantly, he is known for his 'coming to light' moment this holiday season , finally stopping the spread of those awful marketing myths and embracing inbound marketing. Baby, It's Cold Without Inbound Marketing. Rebecca: This evening has been … Unicorn: You need inbound marketing. ?

Cold Call 70

Cold Call Conversion 70

Lead Fuze

JUNE 28, 2023

We’ll start by debunking common misconceptions about this age-old marketing technique before moving on to practical tips such as researching prospects and crafting personalized scripts. Conclusion This guide on how to cold call is a goldmine for sales reps, recruiters, startups, marketers, and small business owners.

Cold Call 52

Cold Call Prospecting Objectives and Key Results Teamwork 52

Partners in Excellence

DECEMBER 18, 2015

Human history is filled with stories and myths about the search for something “easy.” Since it seems to be in the nature of humans to search for short cuts, the way to do something without putting in the effort; it isn’t surprising that sales and marketing people fall victim to the same kind of thinking.

Market share 51

Market share Quota Growth Pitch 51

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management. Marketing is almost equivalent to product management. Matt Gershoff ( Conductrics ): AB Testing, Predictive Analytics, and Behavioral Targeting. Data is not easy.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

ConversionXL

JUNE 8, 2017

There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 16, 2015

In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. What the Data Said.

Conversion 120

Conversion B2C Service User Experience 120

Hubspot

AUGUST 5, 2013

The media and marketing industries have had the luxury of thinking in terms of the masses for decades. Newspapers sold ads as though every reader saw every ad (the “Myth of Mass Media” as described by Jeff Jarvis). Marketers bought television spots based on broad demographic data.

Technology 76

Technology Technology Follow-up Service 76

SalesHandy

MAY 1, 2020

These resources can be gained by doing market research of your product, gathering your competitor’s ICP (ideal customer profile) records, and checking other resources like survey studies or case studies. There is a myth, one who needs a product, buys the product. Content marketing. Finding the right decision maker.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Hubspot

JULY 11, 2016

Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. 3 Key Takeaways From Today's Content Marketing Landscape. 3 Key Takeaways From Today's Content Marketing Landscape.

Education 51

Education Negotiate Campaign Strategize 51

Veloxy

OCTOBER 29, 2021

For marketers, AI allows for driving revenue, scalable growth, and a personalized customer experience. More and more marketing experts are realizing the value and power that AI brings. AI in B2B Sales Early on, marketing and sales departments were the first to adopt digital transformation. And that’s data limitations.

Non-Profits 223

Non-Profits Sales CRM Pipeline 223

Veloxy

DECEMBER 14, 2021

There’s a lot of myths out there. As you know, the opposite of a myth is truth. If you were using an email marketing software and receiving average results, would you rather hear from someone asking you to trial a different product, or from someone offering a cold email marketing audit? George Washington had wooden teeth.

Cold Call 208

Cold Call Consult Up-sell Prospecting 208

Search Engine Land

DECEMBER 21, 2022

TikTok algorithm myths debunked. Smoothy credits the inclusion of video information tactics with the success of her “super low effort marketing hack video.”. webhivedigital Not enough people know about this super low effort marketing hack to get interactive video on your website. TikTok algorithm myths debunked.

Niche 77

Niche Follow-up Trust Growth 77

Veloxy

AUGUST 6, 2021

What would it take to get through to prospects so busy that landing their accounts sounds like an urban myth ? They’re being constantly bombarded with new marketing stunts and sales messages every single minute. A strong sales strategy is always backed by content marketing assets or sales enablement content.

Sell 317

Sell Pitch Cold Call Prospecting 317

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Contract 52

Contract Legal A/B testing Teamwork 52

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. ” The neuromyth of learning styles has two components: Myth 1. They didn’t. ).

Education 124

Education Drivers/motivators Real Estate Clients 124

Martech

MAY 18, 2022

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Limits on custom dimensions.

Legal 92

Legal Technology Technology Trust 92

Salesforce

NOVEMBER 16, 2023

Effective analysis relies on tracking the right market factors, customer needs, and changes in the world at large. Use predictive analytics and AI to boost revenue growth Work smarter, not harder with Revenue Intelligence. With all these factors in play, what’s the trick to generating accurate revenue forecasts?

Process 59

Process Territory Objectives and Key Results Pipeline 59

Heinz Marketing

JULY 8, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Someone tried to tell me that inbound marketing is dead. Now apparently inbound marketing is dead. Apply Powerful Principles.

Pipeline 61

Pipeline Sales Pitch Angle 61

Heinz Marketing

NOVEMBER 26, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. A lot of marketers make the instant assumption that videos are difficult to create. Video is here to stay.

B2B 88

B2B CTR Click Through Rate Education 88

Hubspot

MARCH 30, 2012

Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar. 5 Actionable Insights to Extract From Your Landing Page Analytics ". Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing. Use your analytics to tell you what's working.

Angle 70

Angle Start-ups Represent Niche 70

Martech

MARCH 28, 2024

In the search context, consumers are telling marketers exactly (and in some cases even more candidly) what their points are and what concerns or confuses them about your brand, product and market. Their specific pain points are right there in your analytics, assuming you are using the proper data. How to use telemedicine?”

Healthcare 107

Healthcare Pharmaceutical User Experience Trust 107

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. However, as a marketer, it's important to identify myth from reality in order to create an effective social media strategy. 19 Social Media Myths to Leave Behind. In 2019, over 2.39

B2C 69

B2C Networking Follow-up Launch 69