Search Engine Land

FEBRUARY 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. Custom lineups.

Strategize 107

Strategize Presentation Price Engineering 107

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

B2B 117

B2B Customers Teamwork Campaign 117

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Why we care. How it works.

Promote 108

Promote Campaign Follow-up Conversion 108

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. LinkedIn is a key B2B marketing channel.

Promote 83

Promote B2B Trust Price 83

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. Every year the bar gets raised.

Customers 142

Customers Retail GTM Trust 142

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Entertainment 117

Entertainment Technique Follow-up Education 117

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. How can consumers protect their biometric data? Cybersecurity looks to be a good industry to be in.

Government 94

Government Legal Trust Represent 94

Martech

SEPTEMBER 18, 2023

Creative guidance can detect if your video ad is missing the following key creative attributes: Brand logo : Shows a prominent brand logo in the first 5 seconds. Video duration : Follows the recommended video length based on your marketing objective. Voice-over : Uses a high-quality, human voice-over.

Launch 123

Launch High impact Campaign Process 123

Martech

MAY 9, 2024

GNANI.AI’s Voice-First SLM (Small Language Models) for its conversational AI platform is trained on millions of audio hours of proprietary audio datasets, and billions of Indic language conversations, capturing the rich diversity of dialects, accents, and linguistic nuances prevalent across the country.

Campaign 91

Campaign Conversion Presentation Technology 91

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels.

Networking 132

Networking Trust Follow-up Technique 132

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. say AI poses a brand safety and misinformation risk.

Technology 90

Technology Technology CRM Follow-up 90

Search Engine Land

NOVEMBER 9, 2023

Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. Content marketing High-quality, informative content that resonates remains important. All of this change has led to some big questions for us.

UX 114

UX User Experience Engineering CTR 114

Search Engine Land

SEPTEMBER 15, 2023

Creative guidance can detect if your video ad is missing the following key creative attributes: Brand logo : Shows a prominent brand logo in the first 5 seconds. Video duration : Follows the recommended video length based on your marketing objective. Voice-over : Uses a high-quality, human voice-over.

Launch 140

Launch Campaign User Experience High impact 140

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 96

Campaign Niche Service Product 96

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Manufacturing 110

Manufacturing Real Estate Strategize Territory 110

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience. Get the daily newsletter search marketers rely on. Together, there is massive potential.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Search Engine Land

APRIL 18, 2024

Brands that acted hastily have experienced consequences – from embarrassing content that led to PR snafus (like MSN , Sports Illustrated and others) to being removed from the Google index in Google’s March 2024 updates. Don’t completely remove writers and editors from your marketing projects. The right AI tools. A good process.

Sports 114

Sports Niche User Experience Gaming 114

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Voice synthesis: It could replicate voices, allowing for more diverse character dialogues without requiring extensive voice actor libraries. Imagine a game show with viewer-specific puzzles.

Entertainment 107

Entertainment Gaming Education Technology 107

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. A misunderstood or disrespected audience is unlikely to engage with a brand, risking public relations crises and reputation damage, particularly in the age of rapid social media spread. Insensitivity in these areas can alienate potential customers.

Territory 120

Territory Legal UX User Experience 120

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Legal 118

Legal Strategic partnership Contract Trust 118

Search Engine Land

JANUARY 8, 2024

Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made. ” Get the daily newsletter search marketers rely on. Eligibility.

Launch 106

Launch E-commerce Campaign Education 106

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Style guides and teams working together to build a consistent brand voice will be even more crucial in this context.

Teamwork 119

Teamwork Campaign B2B Launch 119

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. This ensures strategies are not just based on broad market trends but on real, tangible customer experiences.

Customers 99

Customers Growth Territory Legal 99

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice.

CTR 111

CTR Campaign Strategize Gaming 111

Search Engine Land

APRIL 30, 2024

Get the daily newsletter search marketers rely on. What can brands do to prepare? What do you as a brand have to bring to the world that no one else can? Tap experts in your company and your industry to write true thought leadership, whether it’s brand new knowledge or old knowledge presented in a fresh, accessible way.

User Experience 113

User Experience Niche Service Closing 113

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Put them together and you get some nerve-wracking brand safety issues. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement.

E-commerce 105

E-commerce User Experience Campaign Conversion 105

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S. Get MarTech!

Conversion 116

Conversion Sell Territory Government 116

Martech

MARCH 21, 2024

Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. Persado ’s Essential Motivation platform has content copilot tools to help messages align with a brand’s voice.

Campaign 64

Campaign Drivers/motivators Service Product 64

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Get the daily newsletter search marketers rely on.

User Experience 113

User Experience UX Strategize Engineering 113

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Technology 97

Technology Technology E-commerce Campaign 97

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Angle 132

Angle Consult Trust Education 132

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. Leading U.S.

Conversion 132

Conversion Territory Pitch Sell 132

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 105

Product Objectives and Key Results Strategize Technology 105

Martech

DECEMBER 21, 2023

Users can upload any picture and get a fully produced audio ad with a script, voice, music and sound effects in minutes. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform.

GTM 118

GTM Campaign Launch B2B 118

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest?

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Trust 115

Trust Drivers/motivators Strategize Legal 115