Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Niche 122

Niche Negotiate Legal Contract 122

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Niche 135

Niche Intrinsic Campaign B2B 135

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. But AI has changed that forever.

Networking 82

Networking Technology Technology Engineering 82

ClickFunnels

DECEMBER 19, 2022

The post 5 Tips To Use Email Marketing For Brand Awareness appeared first on ClickFunnels. You probably already know how to use email marketing to sell your products and services. But how can you use it to increase brand awareness? Table of Contents: What Is Brand Awareness? What Is Brand Awareness?

Niche 130

Niche Pitch Launch Promote 130

Search Engine Land

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. But AI has changed that forever.

Networking 80

Networking Technology Technology Engineering 80

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Relationship building 98

Relationship building Repeat business Campaign Strategize 98

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Brand tracking is how you measure if those efforts are paying off. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ClickFunnels

SEPTEMBER 29, 2022

The post How To Develop A Digital Marketing Strategy For A Brand appeared first on ClickFunnels. Digital marketing can help you with that. That’s why today we are going to discuss how to develop a digital marketing strategy for your brand. Step #3: Decide What You Want to Convey With Your Brand Image.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Around 77.5% Around 77.5% on Twitter.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Martech

APRIL 26, 2022

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Of those, 88% took action to distance themselves from the brand. Nearly half of all U.S.

Promote 110

Promote Trust Service Customers 110

Heinz Marketing

MARCH 30, 2022

By Sheena McKinney , Executive Assistant at Heinz Marketing. of Product Marketing at Revenue.io who so succinctly demonstrates the nuances and differentiators of branding and marketing. From Brandon : Marketing is HOW. Branding is WHY. Marketing is short-term. Branding is long-term.

Strategize 104

Strategize Up-sell Promote Service 104

ConversionXL

JANUARY 18, 2022

Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Campaign 128

Campaign Trust Hospitality Growth 128

ConversionXL

JANUARY 18, 2022

The solution: build a brand. The moat you create with brand is harder to replicate. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Brand is your strongest asset. For most of 2021, CXL didn’t have a marketing team. Build a radical, memorable brand strategy.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Martech

DECEMBER 23, 2021

Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital.

Trust 104

Trust Campaign Presentation Growth 104

Search Engine Land

AUGUST 15, 2023

These days each of us has a voice, and any of us can become a brand. Many people want to remain anonymous, and many smaller companies and sole proprietors don’t necessarily want to become “brands.” As marketers, we always joke that brands win after every Google update. Brands (i.e., How to become a brand?

Niche 86

Niche Trust Start-ups Engineering 86

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Non-Profits 95

Non-Profits Objectives and Key Results Trust Intrinsic 95

Search Engine Land

MARCH 22, 2023

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services.

Engineering 93

Engineering Service Product Customers 93

ConversionXL

JANUARY 18, 2022

One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Brand equity.

Trust 94

Trust Follow-up Campaign CRM 94

Martech

OCTOBER 14, 2022

The Comoto Family of Brands is one such retailer. In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions.

A/B testing 106

A/B testing E-commerce Retail UX 106

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Launch 89

Launch E-commerce Transportation Retail 89

Martech

MARCH 14, 2023

Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance.

Gaming 78

Gaming Campaign B2C 78

Search Engine Land

APRIL 18, 2023

Ranking highly on Google is the best way to build brand awareness, generate leads, increase revenue, and provide genuine value to your customers. This guide from Conductor outlines eight strategies to maximize brand awareness and make your organic and paid spend go further.

Trust 93

Trust Engineering Product Customers 93

Search Engine Land

MARCH 14, 2023

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue.

Engineering 91

Engineering Market share 91

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. The expectations can be overwhelming.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

OCTOBER 14, 2022

The Comoto Family of Brands is one such retailer. In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions.

A/B testing 92

A/B testing E-commerce Retail UX 92

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. When weighing all of the options that appear on the horizon, marketers should set clear goals and expectations instead of chasing the next flashy gimmick.

Technology 109

Technology Technology E-commerce Legal 109

Sales Pop!

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. To help you out, here are five practical tips to get your brand moving up in the CBD niche.

Legal 87

Legal Government Niche Up-sell 87

Sales Hacker

AUGUST 2, 2022

Nirosha is the VP of Marketing at Influ2 , where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales. powered by Sounder. powered by Sounder.

Trust 78

Trust Process Sales 78

Hubspot

SEPTEMBER 21, 2020

The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. Below, let's review some brand partnerships that have failed and discuss co-marketing mistakes to avoid. 5 Brand Partnership Fails.

Negotiate 92

Negotiate Entertainment Contract Promote 92

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

Campaign 94

Campaign B2B B2C Click Through Rate 94

ConversionXL

JUNE 4, 2019

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. Semiotics can help: Improve brand messaging; Communicate desired meanings; Influence consumers’ subconscious decision-making. That powerful but invisible communication is exactly what semiotics can help marketers understand.

Campaign 125

Campaign Technique Up-sell Represent 125

Search Engine Land

MARCH 31, 2022

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article.

Engineering 96

Engineering Meeting 96

Hubspot

SEPTEMBER 7, 2020

So, how can you ensure your brand attracts new audiences on Instagram? In fact, 82% of people prefer live video over social posts from a brand according to a survey hosted by Vimeo Livestream and New York Magazine ! But enough from me — now, I’ll let you take inspiration from those already using Instagram Live to grow their brand.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Gong.io

AUGUST 31, 2021

How many other SaaS companies do you see rocking bright purple in their branding? . Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. We’ve been able to build a brand customers and employees are passionate because we do things differently.

Product 118

Product Technology Technology Education 118

Hubspot

NOVEMBER 19, 2020

I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams. Which is why we've reached out to eight brands to learn how they mastered marketing and sales alignment. Let's dive in!

Sales 91

Sales Campaign Pipeline Launch 91