Hubspot

DECEMBER 4, 2019

While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a form of what's called ephemeral content, which is defined as content that goes away after a certain period of time.

Follow-up 80

Follow-up Launch Promote Product 80

ClickFunnels

JANUARY 28, 2022

The post 5 Direct Mail Mistakes 90% Of Marketers Make appeared first on ClickFunnels. Every year, the marketing sphere is changing. Along with that near constant transformation, the industry also serves us up new tools and novel strategies for marketing our brands. Snapchat, Instagram, geotagging, advanced SEO.

Niche 222

Niche Follow-up Conversion Up-sell 222

Hubspot

APRIL 5, 2021

Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." You guessed it, endlessly swiping through Stories. The feature gained steam on Instagram but was then integrated on Facebook. So, what exactly can you post on Facebook Stories? Polls and Surveys.

Promote 93

Promote Launch Gaming Product 93

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Post your new blog on your Instagram Stories. Take this story from WordPress 's Instagram account. Image Source.

Customers 90

Customers CTR Follow-up Promote 90

Hubspot

MARCH 23, 2018

Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Instagram vs. Snapchat.

Follow-up 78

Follow-up Up-sell Campaign Sell 78

ConversionXL

JANUARY 18, 2022

When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. If you haven’t invested in brand awareness marketing then the opposite will happen. What is brand awareness marketing, really?

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. For instance, viewing a video for three seconds or more is considered a view on Facebook and Instagram. What are video ads?

Objectives and Key Results 97

Objectives and Key Results Campaign Follow-up Promote 97

Hubspot

MAY 17, 2021

Back then, using YouTube for business and marketing was a new concept. Brands and businesses use Youtube to engage and connect with their audience. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. This isn't going to help marketers. They want help.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Angle 132

Angle Drivers/motivators Niche Gaming 132

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. The greater your visibility, the more your brand is in front of potential followers. Brands have to work harder and smarter to earn it. More people than ever are using social sites, which is good news for social media marketers.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income. Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Short Narrative Stories.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you're feeling deja vu following the competition around Snapchat Stories , and TikTok's musical overlay features , you're not alone. Takeaways for Marketers.

UX 98

UX Launch Follow-up Start-ups 98

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement. Snapchat News.

Launch 73

Launch Gaming Growth Start-ups 73

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. Source: Facebook.

Launch 78

Launch Start-ups Represent Networking 78

ConversionXL

JULY 21, 2020

You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another.

Customers 92

Customers Campaign Drivers/motivators Start-ups 92

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Sales Pop!

AUGUST 22, 2022

Video is becoming an increasingly important part of social media marketing. The first step is to understand that video marketing, like any other marketing strategy, should be approached with a clear and simple methodology in mind. Tell a Story. People love stories. Let’s get started! What are your goals?

Entertainment 97

Entertainment Sales Trust Education 97

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. The truth is, probably not. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Research shows that their favorite platforms include Instagram, Snapchat, and TikTok.

Niche 101

Niche Engineering User Experience Technique 101

Hubspot

FEBRUARY 10, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. What Is Snapchat? The History of Snapchat.

Launch 77

Launch Start-ups Networking Growth 77

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Table of contents Why should your brand be on TikTok? TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

JULY 13, 2023

As a brand, you have an audience on TikTok regardless of how you define them. This might be why you created a TikTok account for your company or brand. Jack Appleby via Twitter Get the daily newsletter search marketers rely on. Be sure to use a mix of popular, niche, and branded hashtags. Millennials are TikToking.

Niche 91

Niche Real Estate Engineering Follow-up 91

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. hours per day while Gen Z averages 3.4

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Harmonized data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. Read the story 6.

Angle 76

Angle Healthcare Technology Technology 76

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

B2B 80

B2B Objectives and Key Results Represent B2C 80

Hubspot

AUGUST 3, 2017

around everything between what’s for lunch and the latest marketing news -- the latter of which often includes a healthy amount of debate around which tools and channels we prefer to use, both as marketers and consumers of technology. We asked marketers the following: Which is your preferred platform for live video?

Promote 77

Promote Entertainment Follow-up Negotiate 77

Hubspot

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. What is relationship marketing? Need further convincing?

Retail 101

Retail Service Meeting Represent 101

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. How many of them are likely to buy? Who are your competitors? Image source.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

MARCH 10, 2018

This is a new slick user interface," says Connor Cirillo, HubSpot's conversational marketing manager. Finally, users can also expect a made-over Discover tab, making it easier to connect with brands for purposes like customer service, Cirillo says. Organic discovery for brands on Messenger has been tricky," he explains. "A

Territory 78

Territory Conversion Gaming Product 78

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. That's what they'll post on Instagram and Snapchat. Here are some more experiential marketing examples.

Education 78

Education E-commerce Prospecting Gaming 78

Hubspot

DECEMBER 19, 2016

And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. But those platforms aren't the only ones engaging users through video: Snapchat video views jumped to 10 billion per day, more than doubling in less than a year.

Launch 77

Launch Technology Technology Follow-up 77

Hubspot

MARCH 11, 2018

Build a brand on it. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Think back, if you can, to a time when the folks who managed a brand's Facebook page were known as "community managers." Come back to it. Communities.

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

MAY 10, 2016

Back in 2011, Snapchat was synonymous with risqué teen behavior. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. How to Setup Your Snapchat Account.

Follow-up 78

Follow-up Start-ups Launch Networking 78