Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks.

Niche 111

Niche Clients Engineering Quota 111

Search Engine Land

AUGUST 29, 2023

Identifying and addressing content gaps left by competitors lets you demonstrate your expertise by building a complete and high-quality collection of content, such as a blog post , knowledge base , or other resources. Get the daily newsletter search marketers rely on.

Customers 97

Customers Niche Finance Strategize 97

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Chatbots have also been integrated natively within ecommerce websites.

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

ConversionXL

JUNE 16, 2020

You don’t buy results—you earn them by investing in your website. Program building, such as reporting , education, culture building, and enablement and documentation. When you invest in program building, it must pave the way for faster site improvements. You’re checking for pages in sitemaps that shouldn’t be indexed.”

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

DECEMBER 21, 2023

But many SEOs and experienced website managers disagree. I believe Google uses interactions almost entirely from their SERPs, not from websites, to make decisions about content quality. Interactions on websites introduce a vast number of variables beyond Google’s view. Get the daily newsletter search marketers rely on.

Gaming 135

Gaming Engineering Presentation UX 135

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Google Bulletin: Hyperlocal news, Nextdoor competitor or both?

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Hubspot

AUGUST 24, 2015

Similarly, you'd never want to design a website without creating a sitemap. A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. Here's an example of what a sitemap file might look like: Image Credit: Sitemaps.org. Who's involved?

Legal 77

Legal Engineering Start-ups Process 77

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.

E-commerce 106

E-commerce Government Referrals Engineering 106

Search Engine Land

JANUARY 4, 2024

However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking is one area that SEO has influence in terms of where and how it appears on a website. link text) is fundamental for website accessibility.

User Experience 132

User Experience Trust Follow-up Engineering 132

Search Engine Land

APRIL 11, 2023

Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. Updating sitemaps to account for page removals and additions. Building new trusted links and earning new media coverage for the domain, the continuation of an existing effort.

UX 87

UX Click Through Rate Clients Trust 87

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. Was Android Tablet OS (Honeycomb) Rushed to Market? Updated: Is “FaceSense” Forthcoming?

Engineering 116

Engineering Non-Profits Transportation Networking 116

Salesforce

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. SEO is a technique to improve a website’s organic visibility online. Well-executed SEO can increase traffic to your website without having to pay for an ad.

Engineering 98

Engineering Technique Niche Start-ups 98

Search Engine Land

FEBRUARY 13, 2023

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Google also revealed that Webmaster Central had more than a million users.

CTR 89

CTR Engineering Sports Launch 89

Hubspot

FEBRUARY 20, 2020

How much do you know about website indexation? Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. What marketers need to know is how to ensure you’re set up correctly for indexation. What Does It Mean to Index Your Website?

Engineering 99

Engineering Networking B2B Process 99

Hubspot

SEPTEMBER 4, 2015

According to Internet Live Stats , there are over one billion websites in the entire world. With so many websites in existence, what makes the good ones stand out? As inbound marketers, we often jump to SEO, social media, or the quality of content published. Mobile: Does your website work on all devices? 1) HBO (89/100).

Retail 77

Retail Education Gaming Engineering 77

Search Engine Land

JANUARY 27, 2023

And since it’s generally well known, knowing how to use it is a marketable skill. Screaming Frog Hands down, this is the best value tool on the market. Give it a website or a list of URLs and configure how you want it to crawl (depth, user agents, paths, etc.), As I said, best value tool on the market. Social posts.

Presentation 116

Presentation Engineering Follow-up Technology 116

Hubspot

NOVEMBER 28, 2018

In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a developer themselves. Keep reading to dive into website development or use the chapter links to jump around the guide.

E-commerce 76

E-commerce SQL Networking Non-Profits 76

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. HubSpot's Website Grader. HubSpot's Website Grader.

Cold Call 101

Cold Call Contact Follow-up Start-ups 101

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. But anyone who’s got a website can and should dip their toes in these waters. This guide covers: Adding your website to Google Search Console. What is Google Search Console?

CTR 100

CTR GTM Start-ups Click Through Rate 100

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

ConversionXL

JANUARY 14, 2020

Why opportunities are different for “inventory-driven” websites. For inventory-driven sites, the website is a big part of the product. speaking to customers); Customer requests; Strategically, to attack a market. The main goal is to have a list of jobs for which you can build new features.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

Hubspot

JANUARY 15, 2014

Search engines continue to develop new ways to find -- and punish -- sites with unethical link-building practices. Ecommerce: SEO for ecommerce websites is its own beast. FFA: Does your site include almost no original content, and a whole bunch of links to unrelated websites?

Appointment 73

Appointment Engineering Gaming User Experience 73

Hubspot

APRIL 17, 2015

Links – Quality of a backlink profile holds weight in both Google and Bing, so it is important to have high quality links to your website. Paid Search – works the same in both, but remember this is only rented space for your website. Bing/Yahoo and Google have both subtle and notable differences in the way they evaluate websites.

Engineering 77

Engineering Follow-up Technique Launch 77

Hubspot

DECEMBER 22, 2016

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? Test out different keyword tools — marketers are drawn to different ones for different reasons. But, how do I get started?”.

Engineering 101

Engineering User Experience Start-ups Drivers/motivators 101

Search Engine Land

SEPTEMBER 21, 2023

Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations. While a fantastic content strategy can lead to rapid growth, it can only take you so far if your website’s technical foundation is unstable.

Objectives and Key Results 105

Objectives and Key Results Engineering High impact Networking 105

Hubspot

DECEMBER 13, 2018

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). While many aspects of SEO are pretty straightforward -- like headings, meta descriptions, and link building -- other aspects of SEO can be a bit trickier. 301 Redirects.

Territory 71

Territory E-commerce Engineering Follow-up 71

Search Engine Land

APRIL 22, 2024

As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Avoid rebranding and launching a new website design simultaneously. This isn’t recoverable because you need customers on your own website for them to intercept. But don’t panic. and watch the indexing reports.

Launch 113

Launch Engineering Cross-sell Trust 113

Hubspot

MAY 13, 2010

Want to learn more about your website - Is it set up for success? Once logged into Google Webmaster Tools you will have access to three primary areas for review - site configuration (managing your website), your site on the web (how Google sees you), and diagnostics (where Google is getting stuck). Is it site too slow? How can I tell?

Engineering 61

Engineering Up-sell Sell 61

Hubspot

JULY 14, 2010

Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. A website is the cornerstone of any marketing campaign. Because of this, it’s essential that marketers take a leadership role in any company website redesign project.

Launch 58

Launch Engineering Consult Follow-up 58

Hubspot

OCTOBER 15, 2015

And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. HubSpot Marketing Blog.

Engineering 78

Engineering Referrals Click Through Rate Follow-up 78

Hubspot

OCTOBER 6, 2011

This guest post is written by Lior Levin, a marketing consultant for an American-based startup specializing in personalized cancer therapy. When building your mobile-formatted content, you need to make sure you don’t accidentally create a duplicate content issue for yourself. Create an Effective Mobile Sitemap.

Consult 58

Consult Engineering Start-ups Growth 58

Search Engine Land

JANUARY 31, 2023

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).

User Experience 93

User Experience Engineering Cross-sell Appointment 93

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Where to start with link building. View the full transcript here: SEO Best Practices & Link building strategies with Rand Fishkin. Where to Start With Link Building. "I Another place to start?

Consult 67

Consult Click Through Rate Networking Niche 67

Hubspot

FEBRUARY 5, 2014

Sometimes, it seems like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from. What is the most common misunderstanding between designers and marketers?

Presentation 73

Presentation Start-ups Meeting Follow-up 73

Hubspot

DECEMBER 12, 2011

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.

Engineering 77

Engineering Referrals Contact Follow-up 77

Search Engine Land

FEBRUARY 13, 2023

Well, have you thought about website architecture lately? In this article, I’ll show you how to develop a base for building better website architecture: How to approach your site architecture. In other words, build your site around your most valuable users’ priorities. Let’s get started.

UX 96

UX B2C Strategize Promote 96

Search Engine Land

MAY 16, 2023

As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. Assess the website to prioritize technical optimizations. Assess the website to prioritize technical optimizations Marketers should have a good eye for reputable visuals.

Contract 85

Contract User Experience Clients Engineering 85