Search Engine Land

MARCH 30, 2023

You can get in with your blog if you regularly produce high-quality, original and timely content. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Links to professionally used social media accounts. A professional headshot.

CTR 126

CTR Angle Click Through Rate Follow-up 126

Heinz Marketing

NOVEMBER 24, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing . Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Are your writing copy for a blog? Social media?

Click Through Rate 122

Click Through Rate Pitch Start-ups Service 122

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no.

Networking 101

Networking CTR Click Through Rate Promote 101

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects.

Objectives and Key Results 116

Objectives and Key Results Campaign Launch Strategize 116

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.

Launch 98

Launch Follow-up Retail Networking 98

Search Engine Land

DECEMBER 2, 2022

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work. Keyword Search.

Strategize 139

Strategize Engineering Start-ups Up-sell 139

ConversionXL

JUNE 15, 2021

In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. What is storytelling in marketing and how does it help you attract and grow your audience? Align storytelling with the marketing funnel for a seamless customer journey.

Education 153

Education Presentation Promote Campaign 153

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking. Or the hashtags.

Niche 94

Niche Real Estate Engineering Follow-up 94

Search Engine Land

FEBRUARY 23, 2023

The sky’s the limit for its future potential. AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. Get the daily newsletter search marketers rely on.

Electricity 111

Electricity Angle Clients Campaign 111

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Contact 101

Contact Follow-up Service Closing 101

Search Engine Land

JULY 11, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. ” Will Threads have ads?

Launch 97

Launch Follow-up Retail Networking 97

Hubspot

MARCH 30, 2021

How often should you post? When should you post? To help you avoid these pitfalls and operate your Facebook page smoothly, we've listed some of the most common mistakes businesses make with their Facebook marketing. On a more practical note, Facebook does limit personal accounts to 5,000 friends. Here's what not to do.

Start-ups 101

Start-ups Follow-up Networking Contact 101

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. Your social media profiles are up and running. Inform them about the benefits and what you require from them post-launch.

Campaign 127

Campaign Product Launch Referrals 127

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. But that doesn’t mean you can set up, start posting and watch the magic happen. In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. Defined audience. Define your audience.

CTR 134

CTR Follow-up Networking Conversion 134

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. Additionally, this strategy also might limit the time and resources needed to create your own videos.

Gaming 89

Gaming Follow-up Campaign Promote 89

Hubspot

FEBRUARY 17, 2021

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the heck is it? 24 blog post. You aren’t alone.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2B 101

B2B B2C E-commerce Drivers/motivators 101

Search Engine Land

APRIL 7, 2023

And like many (including OpenAI’s founder ), I’ve also seen its limitations. ” There are areas (like counting characters, doing specific types of computations, etc.) If ChatGPT’s inability to access real-time data is a limiting factor for you, Bard is worth checking out. Who is it for? Who is it for?

X-functional 116

X-functional Engineering Conversion Product 116

ConversionXL

OCTOBER 18, 2018

False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. Thorndike first demonstrated the Halo Effect in the military by showing the high correlation among soldiers’ ratings for physique, intelligence, leadership, and character. But they’re not the only sources.

UX 188

UX Strategize Appointment Education 188

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

B2C 99

B2C Networking Entertainment Campaign 99

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

APRIL 27, 2019

Instead, focus on evidence-based marketing. Buyer personas are essentially a specific group of potential customers, an archetypal person whom you want your marketing to reach. People care about themselves and answers to their problems, which is why buyer personas are so critical for marketing success. Image credit).

Sales 128

Sales Up-sell Price Follow-up 128

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. Which social media post was this link a part of?

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

Hubspot

SEPTEMBER 27, 2019

Working in marketing can feel like you’re constantly playing catch up. One area that’s always changing is social media. But between uploading a blog and composing a drip campaign to nurture new leads, getting started with your Instagram ad campaign can seem daunting. Captions can be up to 2,200 characters.

Campaign 77

Campaign Promote Start-ups Follow-up 77

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. 4) Increase post word count.

Real Estate 78

Real Estate Networking Lead generation Follow-up 78

Hubspot

OCTOBER 20, 2016

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. It’s no coincidence that 82% of companies with better value propositions also use buyer personas -- the semi-fictional “characters” that encompass the qualities of who you’re trying to reach. you get the picture.

Trust 78

Trust Negotiate Networking Retail 78

Hubspot

FEBRUARY 23, 2012

Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. For the savvy inbound marketer, those days are over. 2) Photos.

Click Through Rate 74

Click Through Rate Customers Niche Follow-up 74

Hubspot

OCTOBER 24, 2013

here are some of my favorites that we''ve seen businesses use them for to help improve their marketing, specifically. Note: You can find all of these spreadsheets, and a bunch of other cool content, for free in our new Marketing Library.). How to Use Excel Spreadsheets to Make Your Inbound Marketing Easier.

Campaign 78

Campaign Lead generation Gaming Networking 78

PandaDoc

SEPTEMBER 3, 2019

Over the past few years, an animation video has turned into the most powerful medium for marketing endeavors. “The size of the animation market across the globe is expected to reach 270 billion by 2020. .” Today, the use of animation is not limited to production houses only. Idea for all sorts of marketing mediums.

Represent 49

Represent Sales Promote Presentation 49

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. The end result? A blockbuster brand or product video. Advanced Settings.

Campaign 101

Campaign Launch Networking Real Estate 101

Hubspot

AUGUST 26, 2012

If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week! Social Media Customer Service Is a Failure, From PR-Squared.

Service 60

Service Customers Click Through Rate B2C 60

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment.

Finance 71

Finance Territory Promote Networking 71

Hubspot

MAY 2, 2012

This week, a new free social media tool called Klouchebag hit the web. Yeah, we'll just go with "annoying" for the sake of this blog post. And this makes a marketer's job mighty hard. So this post is going to outline all of the worst offenders we've seen in social media.

Follow-up 78

Follow-up Promote Launch Click Through Rate 78

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

Networking 70

Networking Education Follow-up Engineering 70

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. Before launching your ad campaigns, align your marketing objectives with your advertising strategy.

CTR 74

CTR Sports Finance Campaign 74