marketing communication 
Martech
SEPTEMBER 23, 2021
Marketing leaders know that success today increasingly comes down to agility. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. This is particularly true in functions like marketing that rely on clear, consistent, and engaging interactions and content to achieve outcomes.
Heinz Marketing
FEBRUARY 19, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Leaders: This is exactly what ‘more communication’ should look like. Why conversational marketing works. What the World of Hybrid Work Will Look Like in the Future.
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Predictable Revenue
JANUARY 7, 2021
The post Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing appeared first on Predictable Revenue. After years of experience, Kim has learned a thing or two about working cross-functionally within a large revenue org, and how to wrangle rogue SDRs.
G2
JUNE 1, 2023
When I think of integration, I picture a well-oiled machine.
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Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.
Sales Pop!
AUGUST 18, 2021
Even if your company provides the best services in the world, they will go unnoticed without proper marketing. It is how you market the product that makes it stand out from the other goods on the market. With this being said, no doubt building a successful marketing campaign requires effective communication.
InsightSquared
OCTOBER 10, 2019
With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. Design a Strategy.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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