Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Using AI to increase the predictive value and decrease the size of customer surveys Two major issues associated with surveys are dubious predictive value and responder fatigue due to size.

Drivers/motivators 119

Drivers/motivators Customers Technique Engineering 119

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 125

Conversion Gaming Objectives and Key Results Referrals 125

SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. Therefore, sales and marketing practices made no sense in 2020.

Quota 82

Quota GTM Price Finance 82

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. How did your integration effort help the last marketing campaign? Part one can be found here.

Government 144

Government Campaign Strategize Customers 144

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Articulating the value the customer should realize from the implementation of our solutions. Articulating the value the customer should realize from the implementation of our solutions. Assuring we help the customers solve their problems.

Customers 130

Customers Referrals Clients Strategize 130

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 130

B2B Cross-sell Pharmaceutical Account management 130

Search Engine Land

MAY 10, 2024

Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot , a leading marketing and CRM software provider, according to a new report. HubSpot’s market value stands around $30 billion. The strategic rationale. Dig deeper. HubSpot’s reported $617.4

CRM 104

CRM Represent Strategize Closing 104

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This is especially true in large urban centers. Outspend on Temu.

Trust 125

Trust Represent Legal Niche 125

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Hybrid names (e.g.,

Strategize 114

Strategize B2B Legal Launch 114

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Do you want to be the market leader in your category? We need to generate $12 million in new revenue to become the market leader.”

Electricity 140

Electricity Represent Niche Campaign 140

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 123

B2B Customers Appointment Objectives and Key Results 123

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 130

Profit margin B2B Campaign Retail 130

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 112

B2B Objectives and Key Results Strategize CRM 112

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. They tried YouTube video ads once and didn’t see the value. We’re working closely with our client to identify relevant market and search trends before drawing firm conclusions.

Campaign 108

Campaign High impact Clients Growth 108

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public.

GTM 78

GTM Price Customers B2C 78

Force Management

NOVEMBER 30, 2023

Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Start with a buyer-focused messaging framework that’s proven to help revenue teams align behind company goals and support front-line sales success.

Growth 144

Growth GTM Cross-sell Drivers/motivators 144

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Negotiate 118

Negotiate Pharmaceutical Gambling Entertainment 118

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer lifetime value (LTV). For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue.

Product 131

Product Contract Drivers/motivators SQL 131

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience.

Strategize 123

Strategize Clients Campaign Trust 123

Search Engine Land

MAY 8, 2024

Steve Huffman, CEO of Reddit, said on the company’s latest earnings call: “There are no ads today on search result pages. The company believes nailing the search user experience is crucial before exploring monetization options like search ads. Get the daily newsletter search marketers rely on. ” State of play.

User Experience 106

User Experience Trust Presentation Product 106

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 110

Electricity Campaign Process Conversion 110

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

B2B 128

B2B Government Technology Technology 128

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. Marketing this then becomes a conversation, not a sales pitch.

Pitch 112

Pitch Product Electricity Healthcare 112

Closing Bigger

APRIL 22, 2024

Here’s the Youtube version of this AI for Sales Podcast: Here are some of the key differences between linear and exponential sales strategies: Market Approach: Linear companies market where the customer already is, while exponential companies leverage omni-channel expansion to seek out new and untapped opportunities.

Sell 59

Sell Networking Sales Technology 59

Martech

MAY 16, 2024

But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience. Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions.

Customers 117

Customers B2C UX User Experience 117

Search Engine Land

FEBRUARY 20, 2024

The role of SEO in user activation By definition, user activation is the moment when a user achieves value. This means that our website content needs to allow users to adequately and accurately forecast their potential experience with your company. Retention can mean two things when we talk about it in the context of SEO and marketing.

Construction 100

Construction Growth Engineering Service 100

Search Engine Land

MARCH 1, 2024

The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation.

Campaign 118

Campaign Follow-up Technology Technology 118

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Unlike traditional lead gen approaches that cast a wide net, ABM targets specific accounts or companies with personalized messaging and experiences. See terms.

B2B 97

B2B Lead generation Education Campaign 97

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Retail 117

Retail Campaign Strategize Strategic planning 117

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 129

GTM Market share Growth Technology 129

Martech

MAY 13, 2024

’s Competition and Markets Authority. Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. As a technology company, we should create our own solutions. It’s expensive, too.

Conversion 109

Conversion Follow-up Engineering Technology 109

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

GTM 91

GTM Finance Pipeline Growth 91

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake. Understand The Value You Bring to The Market Competition is fierce in B2B sales.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Drivers/motivators 102

Drivers/motivators Growth Product Technology 102

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Complete a tutorial.

Gaming 114

Gaming Conversion Objectives and Key Results Referrals 114