Video ad spend expected to rise 16%, surpassing linear TV this year
Martech
APRIL 25, 2024
digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” million in 2022, according to the report. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Why we care. Social video.
Let's personalize your content