Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

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Campaign Technology Technology Commission 132

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Why we care.

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Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. In my view, this is how I envision a truly digital closet — one you can wear virtually, wherever you are. This capability doesn’t even exist.

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Technology Technology Networking User Experience 141

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

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Niche Technology Technology Trust 102

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

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Click Through Rate A/B testing Retail Strategize 136

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Transportation Gambling Networking Technology 94

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. There are now multiple search properties and formats (text, image, video, virtual reality, augmented reality, etc.) Digital video platforms (e.g., Social platforms (e.g.,

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Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize.

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Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

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Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Transportation 88

Transportation Gambling Networking Technology 88

Search Engine Land

SEPTEMBER 28, 2023

Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Relevance and prominence are factors we can more or less influence with marketing efforts. Most SEOs know the difference between short-tail and long-tail searches.

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Clients Education Strategize Growth 136

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

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Objectives and Key Results Customers Drivers/motivators Lead generation 111

Sales Pop!

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These are also enhancing the creativity and efficiency of marketing campaigns. Are providing marketers with an innovative approach to scriptwriting.

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Campaign Technology Technology Represent 52

Sales Pop!

SEPTEMBER 29, 2023

In a treatise or scholarly paper, we want to know that the content is original and not plagiarized. We know from renowned consultant, educator and author Peter Drucker that “Culture eats strategy for breakfast.” A lack of ethics in sales, as it does in business, opens the door for virtually any kind of conduct. Sure they are.

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Veloxy

AUGUST 31, 2023

This article doesn’t list every outside sales strategy under the sun. Maybe you’re selling the right products to the wrong audience in the wrong market. Feeling overwhelmed by the infinite options for growing your pipeline? You’re not the only outside sales rep feeling that way.

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Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

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Sports Non-Profits Campaign Launch 113

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

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Objectives and Key Results B2B Sales Technology 107

Search Engine Land

NOVEMBER 28, 2023

If that’s the case, you need to adjust your payback period and the strategies or tactics you pick as a result. Update and re-optimize content ranking outside the top five The vast majority of ranking content doesn’t get seen, read or clicked. Now you’ve found some easy content pieces to update. Here’s how.

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Growth CTR Gaming Start-ups 115

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. The event took place on Microsoft Teams.

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B2B A/B testing B2C Technology 111

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. It’s not science fiction, but reality.

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Real Estate Retail Technology Technology 98

Lead Fuze

OCTOBER 18, 2023

We’re not just talking about advanced machine learning predicting market trends or automating repetitive tasks. Conclusion AI-Powered Marketing in Real Estate Real estate is undergoing a tech transformation, and it’s all due to the power of AI. What is the future of real estate with AI? Can AI help me invest in real estate?

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Real Estate Negotiate Strategize Price 52

Martech

APRIL 28, 2022

Get the daily newsletter digital marketers rely on. Enter XR – extended reality – where avatar-based platforms can help make you feel more connected and provide a much richer experience. An immersive, virtual technology hang-out session that makes various stops in business-focused immersive and virtual spaces. lisapeyton.

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Technology Technology Relationship building Consult 93

Lead Fuze

JULY 13, 2023

You’ll learn about cost considerations in setting up your business, choosing between virtual or on-site operations, legal requirements such as obtaining business insurance, and how to set up efficient workflows for managing calls. Virtual call centers are taking over the world, leaving their on-site counterparts in the dust.

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Hubspot

AUGUST 18, 2020

But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? But is this virtual experience really as effective as a traditional store or fitting room at getting people to buy? Skeptics might say no. So, what does this mean for small or medium-sized retailers?

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Product Retail Technology Technology 101

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

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Objectives and Key Results Technology Technology Contract 95

Heinz Marketing

JANUARY 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. While many of these ideas were already in play before the pandemic, they have emerged as best practices in the virtual and work-from-home environment.

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B2B Customers Drivers/motivators Gaming 105

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

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Click Through Rate Technology Technology Campaign 101

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. What does a good social media strategy look like? More people than ever are using social sites, which is good news for social media marketers. With a social media content strategy rooted in relationships and communication.

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Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

FEBRUARY 10, 2021

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust. To navigate these challenges successfully, we need flexibility, innovative thinking, and a focus on the new ways that consumers are meeting their needs to transition into a different reality. Image source ).

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Retail Appointment Consult Non-Profits 155

Sales Hacker

AUGUST 3, 2022

Image Source: Marketing Charts ). As social media shopping trends continue to become popular in lead generation, it’s time for brands to unlock their social funnels and start perfecting a selling strategy that targets a fast-paced platform-driven demographic. Image Source: The Future Of Commerce ). Unlocking the social funnel.

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E-commerce Sell Cross-sell Campaign 80

ConversionXL

SEPTEMBER 9, 2020

Not unlike their in-person counterparts, virtual summits have similar goals: Bring people in your target market together. Hosting a virtual summit that leaves attendees feeling connected and more informed is easier said than done. Know why you’re hosting a virtual summit, what you’ll cover, and who it’s for.

Niche 98

Niche Campaign Up-sell Networking 98

Salesforce

NOVEMBER 29, 2023

Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. But it’s also necessary to take that a step further; content may be king, but the subscriber experience is equally important. And they’re more willing than ever to change providers to get it.

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Service Entertainment Customers Technology 59

Salesforce

DECEMBER 5, 2023

However, the reality of cybersecurity is far more complex and nuanced. That’s why having a strong cybersecurity strategy is key. The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. Why is cybersecurity important?

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Networking Technology Technology Trust 105

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

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Technology Technology Gaming Entertainment 101

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. My way of getting through this is playing games, either with my fiancé in our apartment, or virtually with our friends and family. My way of getting through this is playing games, either with my fiancé in our apartment, or virtually with our friends and family.

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B2B B2C Gaming Campaign 99

Gong.io

FEBRUARY 23, 2023

We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. Here are the trends to watch as you enter the new year and the proven strategies (backed by data of course) to thrive amidst change. Don’t bombard your buyers with more content.

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Closing Price Finance Negotiate 121

Salesmate

AUGUST 13, 2020

After all, you cannot just lose them after spending “dollars” in the marketing campaigns, can you? While the world is struggling with ostrich syndrome, sales leaders need to think of the strategies that will amplify their efforts and keep the revenue cycle alive; your business’s future depends on it. Using sales content.

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