Martech

MAY 17, 2024

Add earned media — a specific type of PR — to the mix, and things get even murkier. For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. Earned media is about building brand awareness, credibility and market share through third-party validation.

Legal 87

Legal Launch Campaign Trust 87

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities.

Niche 125

Niche Negotiate Legal Contract 125

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content.

Entertainment 120

Entertainment Engineering Presentation Education 120

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B testing 122

A/B testing B2C Appointment Campaign 122

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 104

Campaign Niche Service Product 104

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 96

Objectives and Key Results Healthcare Campaign Lead generation 96

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Get the daily newsletter search marketers rely on. Yet, as paid media (i.e., Business email address Subscribe Processing.

Objectives and Key Results 127

Objectives and Key Results A/B testing Campaign Price 127

Martech

APRIL 25, 2024

Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 107

Retail Growth Process Advertising/ Marketing 107

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on.

Campaign 100

Campaign Strategize Follow-up Consult 100

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What are the primary types of email segmentation? Back to top ) What are the primary types of email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 118

B2B Drivers/motivators Campaign B2C 118

Search Engine Land

APRIL 9, 2024

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. Engagement.

Strategize 113

Strategize Follow-up Process 113

Search Engine Land

MAY 13, 2024

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy.

B2B 105

B2B X-functional Pitch Click Through Rate 105

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Using AI-driven automation.

B2B 92

B2B Lead generation Education Campaign 92

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Lead generation 125

Lead generation B2C Niche Growth 125

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Entertainment 136

Entertainment Sports Niche Retail 136

Search Engine Land

APRIL 23, 2024

The search bar at the top lets users type in any query they’re looking for. Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices.

Entertainment 106

Entertainment Objectives and Key Results Follow-up Engineering 106

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. This is the marketing of content, which is a different skill than traditional link building.

Niche 132

Niche Technique Campaign Contact 132

Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. So prioritizing the types of content Google rewards with more visibility is only logical. BrightEdge determined content types for 23,785 of the pages analyzed in the top 10 – and 3,254 were blogs.

Real Estate 125

Real Estate Hospitality CTR Manufacturing 125

Search Engine Land

NOVEMBER 2, 2023

Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both YouTube and the Google Display Network. Get the daily newsletter search marketers rely on.

Networking 115

Networking Trust Campaign Engineering 115

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 88

CTR Electricity Real Estate X-functional 88

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Strategize 128

Strategize Education Price Service 128

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This information lets you create more personalized and effective marketing campaigns.

B2B 105

B2B Construction Drivers/motivators Campaign 105

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 106

B2B Cross-sell Hospitality GTM 106

Search Engine Land

MARCH 13, 2024

Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care.

Launch 107

Launch Sports Market share Meeting 107

Search Engine Land

APRIL 10, 2024

Changes effective immediately The following changes came into effect on April 9, 2024: New product data specification attributes f or AI-Generated content in Shopping ads and free listings : Google introduced new attributes that now require merchants to disclose text content created using generative AI.

Product 118

Product Government Finance Price 118

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers. You are a data analyst.

Technology 140

Technology Technology Campaign Technique 140

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. And with the new Demand Gen campaign type giving Performance Max a run for its money in the favorite Google child category of late, the growth of campaign types with limited targeting input and insight grows. Business email address Subscribe Processing.

Campaign 106

Campaign Retail Manufacturing Clients 106

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices. What is Google Discover?

Entertainment 115

Entertainment CTR Click Through Rate User Experience 115

Search Engine Land

FEBRUARY 29, 2024

The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. There are many reasons users are drawn to TikTok as a search engine, including: Short-form video content, making information more digestible. Personalized content experience. Higher user reviews for products.

Engineering 120

Engineering Campaign Education Service 120

Search Engine Land

OCTOBER 20, 2023

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

X-functional 115

X-functional Gaming Entertainment B2B 115

Search Engine Land

JANUARY 18, 2024

It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL) type queries. BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module.

Healthcare 128

Healthcare Finance Entertainment Education 128

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Map out technical and content requirements. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

CTR 116

CTR UX User Experience Engineering 116

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? What is a content gap analysis? And more importantly, why should you?

Follow-up 119

Follow-up Meeting Service Process 119