Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search.

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Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. However, consumers are starting to find value in the summary of data and information. Getting to a summarized “answer” more quickly can be valuable.

Engineering 74

Engineering Follow-up Conversion Start-ups 74

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support.

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Martech

NOVEMBER 2, 2023

Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. If anything, the more content people consume, the more difficult it is to stand out and capture their interest.

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Repeat business Trust Start-ups Market share 123

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

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Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. For example, you can identify the most common terms being searched related to your market. How to shrink jeans.”

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Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

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Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

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Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. As part of these updates, certain features, like the Google Flights unit, have been removed from the search results page, affecting how consumers find businesses.

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Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. Social Media Marketing: Generative AI can be used to automate social media content creation, scheduling, and optimization.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

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Search Engine Land

APRIL 1, 2024

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Clicking on a VLA directs customers to the vehicle description page on your website. Why we care.

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Original Equipment Manufacturer Manufacturing Retail Price 92

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

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Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

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Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

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Search Engine Land

FEBRUARY 9, 2024

This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base. When Pinterest users encounter a Google Ad they will be directed to the advertiser’s website to complete their purchase. Why we care. How it works.

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Follow-up Campaign Start-ups Conversion 138

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

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Technology Technology Campaign Promote 109

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 112

Strategize Strategic planning Technology Technology 112

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

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Campaign Engineering Technology Technology 126

Search Engine Land

APRIL 24, 2024

Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. Customers trying to cancel services.

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Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 120

Retail B2C Manufacturing B2B 120

Search Engine Land

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Campaign 102

Campaign Engineering Conversion Customers 102

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

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Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

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Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Benefits for brands and marketers Engaging with micro-communities offers brands and marketers significant benefits beyond the social connections that come from the environment.

Niche 119

Niche Drivers/motivators Trust Clients 119

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 125

Technology Technology Government Legal 125

Search Engine Land

SEPTEMBER 19, 2023

This not only offers consumers more tailored ideas but also guides them towards making informed decisions and ultimately, a valuable purchase. Here’s a roundup of the platform’s key ad product announcements you need to know about. Quiz Ads Quiz Ads present improved personalization to a brand’s idea on Pinterest.

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Product Retail Entertainment User Experience 136

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. These mentions can be categorized into: Direct mentions. We will also: Dive into the nuances of brand mentions. Indirect mentions.

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Manufacturing Real Estate Strategize Territory 115

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator.

Customers 119

Customers User Experience Strategize Drivers/motivators 119

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Why we care. ” Junks Ads. ” Junks Ads.

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Price Commission Retail User Experience 118

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. It’s coming from every direction. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. Increased ROI.

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CRM Technology Technology Campaign 128

Search Engine Land

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator.

Customers 112

Customers User Experience Strategize Drivers/motivators 112

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customers 112

Customers Retail Campaign Trust 112

Search Engine Land

MARCH 8, 2024

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. Reddit Pro tools can help businesses have real and meaningful conversations with consumers, moving beyond just posting content. This approach aims to make marketing more effective and could lead to increased conversions.

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Salesforce

FEBRUARY 20, 2024

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. The tingling or the numbness goes away after a little while, and they go on with their lives. I did what any millennial would do.

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Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

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Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

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