ClickFunnels

JULY 1, 2021

Oh — and as your first elevator pitch example, reread the intro. An elevator pitch is a quick — think 30 seconds or less — and compelling description of your brand, services, or products that’s crafted to appeal to your target market. Keep this format in mind when perusing the following examples — you’ll see it over and over again.

Pitch 246

Pitch Real Estate Entertainment Consult 246

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2

Networking 110

Networking Retail Education Consult 110

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). the price).

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

ClickFunnels

SEPTEMBER 27, 2021

A video course. Lead Gen Strategy #1: Run Facebook Ads to Your Lead Magnet Landing Page. And we recommend you start with Facebook ads. Just be careful with your ad spend because when you don’t know what you’re doing, it’s easy to burn through your entire marketing budget without having anything to show for it. …etc.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Search Engine Land

NOVEMBER 13, 2023

For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram.

Campaign 117

Campaign Lead generation Conversion Growth 117

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Growth in Live Video.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. The effect: Live video is having its moment in the spotlight again.

Campaign 101

Campaign Launch Education Entertainment 101

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

B2B 111

B2B Gaming Education Technology 111

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? Takeaways for Marketers. What we Know About Instagram Live Rooms.

UX 98

UX Launch Follow-up Start-ups 98

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming.

Promote 101

Promote Manufacturing Education Campaign 101

ConversionXL

NOVEMBER 10, 2021

But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). Next, look at the current state of your market: Who’s interested in your product or services? How many of them are likely to buy? Who are your competitors? User privacy. Image source.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Objectives and Key Results 105

Objectives and Key Results Campaign Follow-up Promote 105

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Product 98

Product Promote A/B testing Networking 98

Search Engine Land

OCTOBER 4, 2023

X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. Next, as a recognized professional in the food and lifestyle niche, I’m an invited “group expert” in several of the world’s largest Facebook groups. The drops, unfortunately, are not surprising.

Niche 139

Niche UX Follow-up Start-ups 139

Search Engine Land

OCTOBER 10, 2023

There are now multiple search properties and formats (text, image, video, virtual reality, augmented reality, etc.) Digital video platforms (e.g., Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Market share – splitting by digital and non-digital.

Objectives and Key Results 112

Objectives and Key Results X-functional Intrinsic Construction 112

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. .” 2008: The login page for Google Health was live, although the service itself was not.

Referrals 92

Referrals Hospitality Launch Engineering 92

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. million followers, and a Facebook account with 4.2

Sports 95

Sports Gaming Entertainment Follow-up 95

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

Product 100

Product Service Up-sell Trust 100

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? And with Facebook’s push for privacy and connections with friends and family , Facebook Groups could be seen as a new channel as the newsfeed becomes more challenging.". The truth is, probably not. But, like Musical.ly

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Entertainment 95

Entertainment Promote Follow-up Niche 95

Search Engine Land

JANUARY 11, 2023

It helps not to worry about images, video assets or animations. To go beyond the traditional strategy, it’s time to shift our thinking beyond the traditional marketing (purchase) funnel and into signal planning, centered more around the consumer than the marketer’s needs. Get the daily newsletter search marketers rely on.

Objectives and Key Results 94

Objectives and Key Results Campaign Entertainment Clients 94

Hubspot

DECEMBER 14, 2020

And, at this point, Instagram marketing has proven to be a smart tactic. This was the first time standard feed-based posts or Story images could be linked to a brand's Facebook product catalog. Facebook Shops. Technically, this tool was launched by Facebook, which owns Instagram. Instagram Checkout.

Launch 101

Launch Promote Sales Sell 101

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. Embracing Live Events on Social Media.

Promote 101

Promote Follow-up Up-sell Start-ups 101

Hubspot

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next. Types of Target Audience.

Campaign 100

Campaign Follow-up Represent Entertainment 100

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. Why video prospecting? So, why are we focusing specifically on video? Don’t skip ahead.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Search Engine Land

JANUARY 16, 2023

In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. Bing Adds 5X More Facebook Content To Social Sidebar. Google Links To Competitors Next To YouTube Videos. The links appeared next to YouTube videos, but only on music-related searches.

Engineering 91

Engineering Drivers/motivators Retail Conversion 91

Hubspot

JUNE 8, 2020

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.

Strategic partnership 100

Strategic partnership Transportation Education Consult 100

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 124

B2B Objectives and Key Results CRM Campaign 124

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 122

Pipeline B2B Niche Technology 122

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. Gather market research and better understand customer expectations. Image source).

B2B 113

B2B Education Promote Referrals 113

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Campaign 113

Campaign Gaming Follow-up User Experience 113

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. How to Promote an Event on Facebook. Fortunately, an event doesn't have to be expensive.

Promote 101

Promote Follow-up Start-ups Networking 101

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Hubspot

APRIL 23, 2020

While LinkedIn Stories is just an experiment at this point, the online networking company says that this endeavor comes after other major social networks like Instagram, Facebook, and Snapchat have succeeded and drawn in new audiences to their platforms with Stories. 5 Ways You Could Leverage LinkedIn Stories.

Launch 99

Launch Networking Entertainment Follow-up 99

ConversionXL

NOVEMBER 24, 2021

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”). These examples demonstrate that the most effective way to find and grow an audience is to build and leverage your personal brand.

Retail 134

Retail Networking Follow-up Start-ups 134