Hubspot

APRIL 19, 2021

Build your audience. When it comes to location, you can narrow it down by state, city, ZIP code, or a designated marketing area (DMA). Jillian Hope , senior marketing manager of brand advertising at HubSpot, explains that they can help brand advertisers understand the impact Hulu campaign exposure has on key brand KPIs.

Campaign 101

Campaign Finance Service CRM 101

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Government 95

Government Technology Technology UX 95

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. You can set up virtual events and webinars with Facebook Live for free, or create small events at your company's physical location to encourage new local visitors. How to Promote an Event on Facebook.

Promote 101

Promote Follow-up Start-ups Networking 101

Hubspot

OCTOBER 11, 2018

Our ability to gather our customers’ information has never been greater, and advertisers lean into this data to fuel their ad targeting and audience creation. In a recent study conducted by Duke University’s Fuqua School of Business, 62% of marketing leaders stated their use of online customer data increased within the past two years.

CRM 69

CRM Networking Campaign Price 69

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Start-ups 101

Start-ups Follow-up Networking Contact 101

Heinz Marketing

JUNE 21, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Remember when Facebook started? One of the simplest ways to acquire “lookalike” members at the lowest cost is to establish community influencers — or members who will spread the word about your community in their circle. 1. Refine Your Acquisition Targets.

Growth 106

Growth Promote Referrals B2B 106

ConversionXL

NOVEMBER 10, 2021

But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

APRIL 13, 2021

While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. This will incentivize your audience to sign up for your event early. Is your current marketing plan working? Participate in content marketing. Use email marketing to reach your audience.

Promote 99

Promote Follow-up Campaign Start-ups 99

Triggr

JUNE 28, 2021

Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Steps to building your B2B social media marketing strategy. Firstly, one type is an output goal which is typically used for marketing your products. Understand your target audience. Track your goals.

B2B 52

B2B B2C Clients Conversion 52

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget. Optimization.

Click Through Rate 78

Click Through Rate Follow-up Campaign Conversion 78

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising. Paid Social Advertising. Over 80% of the U.S.

Networking 101

Networking Promote Click Through Rate Campaign 101

Hubspot

JANUARY 23, 2017

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook. Source: Facebook.

B2B 78

B2B CRM B2C Technology 78

ConversionXL

DECEMBER 7, 2016

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. And that’s exactly why demographic targeting works so well for them on Facebook and the AdWords Display Network. Parental status. Geographic location.

B2C 113

B2C Networking Campaign B2B 113

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Hubspot

SEPTEMBER 26, 2013

How well do you know Facebook? Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really ? Let''s take Facebook advertising, for instance. So we thought it''d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising.

Promote 73

Promote Price Presentation Customers 73

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? To implement something similar yourself, you can use AdWords Dynamic Remarketing and create city-specific campaigns that have individual audience groups paired with specific products or offers on your site. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Hubspot

DECEMBER 19, 2016

The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 1) Experiential Marketing. From branded pop-up shops to larger promotional events , brands definitely embraced experiential marketing in 2016. So what makes experiential marketing so powerful?

Promote 78

Promote Campaign Legal Niche 78

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

FEBRUARY 18, 2015

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.

Product 75

Product Retail Launch Gaming 75

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Before launching your ad campaigns, align your marketing objectives with your advertising strategy. There are many social networks you can advertise on, but here are four of the most common: Facebook.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

MARCH 3, 2021

If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences. Go to Audiences. App activity.

Start-ups 101

Start-ups Follow-up Closing Process 101

Hubspot

MARCH 26, 2015

Who: Facebook’s audience is extremely diverse and ranges across all ages and cultures. millennials are on Facebook. Branded pages on Facebook don’t get as much organic visibility on their posts as do posts from non-brands. What: Boosted posts, Facebook ads, organic reach, likes and shares. and 2 and 5 p.m.

Networking 72

Networking Retail Promote Follow-up 72

Hubspot

OCTOBER 23, 2014

You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. To learn more about the shelf life of your Facebook posts, check out our post here. .

Promote 78

Promote Lead generation Engineering Launch 78

Sales Hacker

MAY 6, 2019

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up. The evolution of marketing. Understanding the ROI of marketing. The Evolution of Marketing [12:01].

Sports 63

Sports Consult Campaign Start-ups 63

Search Engine Land

AUGUST 8, 2023

When you think of Facebook and Instagram Ads , you tend to think of ecommerce. Here are nine things to consider when running a paid social media campaign on Facebook and Instagram. Audiences For Facebook lead generation campaigns, there are some considerable differences for audiences. SUBSCRIBE See terms.

Lead generation 97

Lead generation Campaign Contract Conversion 97

ConversionXL

DECEMBER 4, 2015

If you’re more of a generalist at your company, or you wear many hats in your role, here’s the gist of it: In one corner is Clever Marketing. In the other corner is Clear Marketing, who fights using a very different style. In recent history, clear marketing has been the winner. That’s him (at his peak weight). via Copy Hackers).

Real Estate 91

Real Estate Launch Hospitality UX 91

Hubspot

MARCH 19, 2015

Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own. Knowing your audience''s goals and aspirations is crucial -- it helps you better cater your content, product, and services to help them achieve those goals. Take buyer personas, for instance.

Objectives and Key Results 70

Objectives and Key Results Contact Education Referrals 70

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. The sheer size of Facebook means there’s likely an audience for any product. In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. Defined audience.

CTR 134

CTR Follow-up Networking Conversion 134

Hubspot

JULY 19, 2019

For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Instead, I'm taking a look at our CRM data, and using it to create very specific segments of leads that will go into my audiences. Second, my ad and the offer behind it is tailored to the audience I'm targeting.

CRM 73

CRM Campaign Follow-up Start-ups 73

Hubspot

APRIL 6, 2021

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Let's get started. Your Campaign Goal.

CTR 93

CTR Campaign Launch Price 93

Hubspot

JANUARY 9, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months.

Process 76

Process Angle Click Through Rate Gambling 76

Hubspot

AUGUST 5, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. With over 2.38

Objectives and Key Results 77

Objectives and Key Results Real Estate Gaming Launch 77

ConversionXL

APRIL 10, 2019

One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. Google Ads, Facebook retargeting). Similar Audiences in Google Ads. Similar Audiences let you gently expand your audience while ensuring it’s visible only to relevant eyes.

Campaign 131

Campaign Quota Promote Prospecting 131

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. What are TikTok Ads?

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

APRIL 13, 2021

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads. But first — what is an audience profile, anyway?

B2C 89

B2C Campaign Education CRM 89

ConversionXL

APRIL 15, 2020

Digital advertising relies on serving the right ad to the right audience in real time. All major ad platforms—especially Google and Facebook—use AI to target ads, manage bidding, and budgeting and, increasingly, to optimize creative. Take Facebook. How does it look outside Facebook?

SQL 99

SQL CTR Objectives and Key Results Campaign 99

Hubspot

MAY 3, 2018

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Why Your Organic Reach Has Declined on Facebook. Boland, now Facebook's VP of Publisher Solutions, is right.

Real Estate 78

Real Estate Launch Start-ups Promote 78