Search Engine Land

JULY 18, 2023

Meta has started rolling out a series of updates to enhance the Facebook video experience. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. Get the daily newsletter search marketers rely on. Redesigned video Explore. Simplified its video tab.

User Experience 95

User Experience Networking Start-ups Campaign 95

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence. Why we care. What’s changing?

Strategize 99

Strategize Process Product Customers 99

Hubspot

JANUARY 26, 2014

As marketers, we all know that great writing can help our content stand out from the crowd. Yes, my friends: Marketing requires a scientific approach. From understanding Facebook''s new algorithm, to putting together pivot tables in Excel, we''ve got the nerdiest of the nerdiest for you to learn about. Learn all about it here.

Angle 68

Angle Engineering Lead generation Prospecting 68

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. So what happened? This note from Marie Haynes.

Niche 137

Niche UX Follow-up Start-ups 137

Search Engine Land

NOVEMBER 9, 2023

However, marketers are encountering difficulties with data tracking due to browser and platform changes, stringent privacy regulations, and ad blockers. These issues can degrade the performance of advertising campaigns, particularly on platforms like Facebook, where traditional client-side tracking is becoming unreliable.

Presentation 97

Presentation Conversion Campaign Engineering 97

Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

Objectives and Key Results 110

Objectives and Key Results Campaign Referrals Gaming 110

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Campaign 80

Campaign Customers Technique Strategize 80

Search Engine Land

MARCH 17, 2023

Google said no but… Google on the March 2019 core update: This is not the biggest update we’ve released 2019: Related: Early data on Google March 2019 Core Update show an interesting pattern Google Ads now makes reporting column recommendations 2019: With this update, Bid Strategy Type was no longer a required column.

A/B testing 121

A/B testing Engineering Launch Drivers/motivators 121

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Was Android Tablet OS (Honeycomb) Rushed to Market? Updated: Is “FaceSense” Forthcoming?

Engineering 114

Engineering Non-Profits Transportation Networking 114

Search Engine Land

MARCH 16, 2023

2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results. How Big Will Google’s Mobile-Friendly Update Be? The State Of Search Engine Marketing 2007 2008: The future looks bright for search, according to SEMPO’s annual State of Search Engine Marketing report.

Engineering 93

Engineering Launch Gaming Retail 93

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Targeting is changing.

GTM 93

GTM CRM Campaign Conversion 93

Search Engine Land

NOVEMBER 7, 2023

Most active social channels for SEOs to consider Outside of the obvious “holy trinity of social” – Facebook, X and LinkedIn – there are some new kids on the block that are worthy of your attention, including: Meta-owned Threads. The Facebook Sharing Debugger. And, to a lesser extent, BlueSky Social. SUBSCRIBE See terms.

Retail 110

Retail Engineering Presentation Referrals 110

Martech

NOVEMBER 9, 2023

However, marketers are encountering difficulties with data tracking due to browser and platform changes, stringent privacy regulations, and ad blockers. These issues can degrade the performance of advertising campaigns, particularly on platforms like Facebook, where traditional client-side tracking is becoming unreliable.

Presentation 85

Presentation Conversion Campaign Clients 85

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

A/B testing 98

A/B testing Click Through Rate Objectives and Key Results Campaign 98

Martech

OCTOBER 12, 2023

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Firefly Image Model 2 is an updated version of the text-to-image tool the company debuted in March.

User Experience 108

User Experience Launch Networking Campaign 108

Search Engine Land

MAY 16, 2024

But I can’t remember an extended period of sustained negativity around the quality of Google’s Search results as I’ve seen over the past two years – both inside and outside of the search marketing industry. Google’s own data has shown that younger Internet users going to TikTok and Instagram instead of Google.

Gambling 127

Gambling Launch Follow-up Engineering 127

Search Engine Land

NOVEMBER 22, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a Facebook post for crystal sale 30% off everything storewide black Friday sale at Dublin Rocks & Minerals. Follow us for more updates, inspiration, and exclusive deals. I am trained with Search Engine Land content. Here’s something somebody asked me!

Promote 113

Promote Retail Engineering Price 113

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Facebook 3 billion MAU in January. population has used Reddit (Facebook 68%, YouTube 83%).

B2B 79

B2B Campaign Engineering Process 79

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. Often, organizations will reassess goals heading into a new year.

Campaign 113

Campaign Clients Growth Networking 113

Search Engine Land

FEBRUARY 25, 2023

Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21. Google App Updates Will Include New Animations & Ability To Change Google Logo Colors 2016: Users would be able to change the color of the Google logo using a “finger painting-like” feature.

E-commerce 113

E-commerce Launch Engineering Contract 113

Search Engine Land

NOVEMBER 15, 2022

57% of users watch videos on MSN but not on Facebook. As Google continues to remove advertiser control in favor of a more automated solution, it will be interesting to see if marketers make the switch. 72 minutes is the average time spent by a visitor on Microsoft Edge per month. 39% of users watch videos on MSN but not on YouTube.

Networking 89

Networking Launch Follow-up Campaign 89

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Continuously updating outdated pages. Dig deeper: Video content guide: Why you should start creating videos now (plus examples) Get the daily newsletter search marketers rely on. Clean up your content Don’t be afraid to update, edit or even remove old or outdated content. Managing reviews.

Real Estate 109

Real Estate Trust Healthcare Click Through Rate 109

Martech

DECEMBER 15, 2023

Commenting improvements for live updates and permissions Collaborate more effectively with your team now that comments inside of HubSpot load in real time. You no longer need to refresh your browser to see updates. These updates are in addition to the existing integration functionality for live chat and Facebook Messenger.

CRM 107

CRM Pipeline Contact Meeting 107

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). 5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. ” Curious about what changed?

Real Estate 90

Real Estate Engineering Launch Networking 90

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

B2B 121

B2B X-functional Pharmaceutical B2C 121

Martech

OCTOBER 8, 2021

What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. How marketers responded. Some marketers, like Rifle Paper Co.

Real Estate 128

Real Estate Campaign Strategic planning Launch 128

Search Engine Land

NOVEMBER 1, 2023

Get the daily newsletter search marketers rely on. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. Updating information Engaging with reviews. Always audit updates for accuracy and consistency across all platforms.

Sports 120

Sports Angle Click Through Rate Engineering 120

Martech

FEBRUARY 4, 2022

The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. update made it possible for users to opt out of being tracked by Facebook, WhatsApp and Instagram across other apps, presenting a significant threat to Meta’s ad revenue. The iOS 14.5 It’s TikTok’s fault.

Campaign 103

Campaign Presentation 103

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. Think outside the box and consider how to create value for your audience through content, website updates, or user experience.

A/B testing 102

A/B testing Entertainment Engineering Campaign 102

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 132

E-commerce Campaign Launch Advertising/ Marketing 132

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 93

E-commerce Hospitality Customers Strategize 93

Search Engine Land

DECEMBER 13, 2022

You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit. Performing a content audit is only one step toward improving your marketing performance. Get the daily newsletter search marketers rely on. Processing…Please wait.

Click Through Rate 95

Click Through Rate Promote Campaign Engineering 95

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. Read all about it in: The Google Speed Update: Page speed will become a ranking factor in mobile search.

Engineering 88

Engineering Drivers/motivators Retail Conversion 88

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. Read all about it in Google Speaks More About The Farmer Update, AKA Panda Update. ” He was one of the key guys.

Launch 85

Launch Legal Engineering Networking 85

Search Engine Land

DECEMBER 8, 2023

This update enables you to utilize cross-channel dimensions for comprehending cross-channel acquisition data, such as: Source: This is where your traffic comes from, for example Google (a search engine), Facebook (referring site), direct (users who inputted your URL) or spring_newsletter (one of your newsletters).

Campaign 107

Campaign Engineering Start-ups Conversion 107