Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming. Google Docs.

A/B testing 78

A/B testing SQL User Experience Growth 78

Search Engine Land

OCTOBER 4, 2023

The impact of this update was significant – many websites were devastated. But another one that is commonly seen (and ignored by site owners) is the use of violating interstitials on a website. Get the daily newsletter search marketers rely on. The article reflected that: No photos with the author in them existed.

Niche 136

Niche UX Follow-up Start-ups 136

Hubspot

FEBRUARY 5, 2015

Yet for some strange reason, marketers continue to push out cheap stock photography to serve as a representation of their brand. The truth is, high-quality stock photos don''t have to come hand-in-hand with a hassle or high price tag. 1) Death to the Stock Photo. Free photos and writing inspiration?

Networking 78

Networking Start-ups Price Growth 78

Hubspot

SEPTEMBER 17, 2013

We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. But while those free stock photos were popular -- they weren''t exactly perfect. 1) Web Page Image.

Campaign 78

Campaign Presentation Promote Technology 78

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. Are you a social media or marketing agency? Sendible has a royalty-free image search tool and a Canva integration. Image Source. TweetStats.

Price 100

Price Promote Clients Start-ups 100

Hubspot

OCTOBER 25, 2013

Stock photos get a lot of hate. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside.

76

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Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Your site needs to be slicker than an otter covered in butter when viewed on smartphones or tablets because let’s face it; nobody likes pinching and zooming unless they’re looking at cute cat photos—not trying to shop online.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

AUGUST 29, 2013

Not too long ago, we launched 75 totally free stock photos for you to use. How can you customize those stock photos so they''re a little bit different from the rest or suit your needs better? Download the free stock photo set, and follow right along with us. Hooray for free tools!).

Angle 72

Angle Customers Technique Start-ups 72

Sales Pop!

JULY 16, 2021

While you’ll certainly want to monitor how many website visitors you get each month, perhaps a more important metric is your conversion rate, as this will show you whether those visitors are actually becoming customers. You want to keep the number of people leaving your website without spending money with you as low as possible.

Conversion 52

Conversion Contact Represent Trust 52

Search Engine Land

FEBRUARY 6, 2023

Google Posts being rejected because of non-compliance with image guidelines 2020: It seemed like maybe Google didn’t want users to use stock photos. Google Still #1 Traffic Source For Most Of Top 30 Websites — Report 2012: Google ranked as the number one source of traffic for 23 of the top 30 websites.

E-commerce 87

E-commerce Government Engineering Angle 87

Hubspot

DECEMBER 22, 2015

But sometimes, the best things are free. Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. In celebration of the giving season, we've packaged up 12 days of free features that you can use, no strings attached. 12 Free Features & Tools for Marketers.

CRM 53

CRM Customer Relationship Management Relationship Management Up-sell 53

Hubspot

APRIL 14, 2021

In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. And, in a world of digital-first, a website is many people's first introduction to your event. And, in a world of digital-first, a website is many people's first introduction to your event.

Entertainment 95

Entertainment Real Estate Retail UX 95

ConversionXL

JANUARY 3, 2013

This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer preferences, especially in a time-sensitive and distracting environment like online shopping, then strategic changes to a website’s design can seriously shift visitors’ attention.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. In the past, in-person services relied on strong local marketing and a good geographical business location. According to the Dallas-based salon's website, customers can book a time to FaceTime with a stylist.

Service 101

Service Clients Campaign Represent 101

Hubspot

MARCH 6, 2014

Well, now Getty''s attempted to make it a little easier to find high-grade stock photos that are legal for most people to use. As of yesterday , almost all images on Getty will be able to be embedded, for free, on non-commercial sites. To find images you''re allowed to embed, click here and then enter your search terms.

Price 77

Price Legal Up-sell Promote 77

Hubspot

MAY 13, 2015

The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. 1) Digital Marketing Syllabus. Best, Lauren.

Education 76

Education Engineering Lead generation Gaming 76

Hubspot

APRIL 12, 2019

Additionally, Squarespace offers some other robust marketing tools that can help you increase your reach and refine your content strategy, like email campaigns, SEO features, analytics, and lead capture features. Powering over 30% of the websites on the internet , WordPress is one of the most popular blogging platforms out there.

Legal 101

Legal Promote Referrals Campaign 101

Hubspot

MAY 18, 2015

In marketing, however, success often falls to those willing to buck trends and experiment. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. One of the biggest problems I see is with smiley photos is incorrect implementation.

A/B testing 77

A/B testing Non-Profits Price Trust 77

SalesHandy

JULY 21, 2021

Insert few benefits of product or service OR mention USP} You can visit our website to find out more: {Insert website URL} If this is something that interests you, let me know so we can set up a quick call. Insert something unique to that role, for example if you’re a marketer: How do you generate leads? The Free Trial Template.

Cold Call 98

Cold Call Pitch Follow-up Lead generation 98

Hubspot

JUNE 3, 2016

People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations. In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study.

Trust 53

Trust Promote Clients B2B 53

PandaDoc

APRIL 12, 2023

Examples include: Brick-and-mortar stores eCommerce websites Online marketplaces Social media Email marketing Affiliate partnerships Display advertising Businesses should choose their sales channels—and sales channel marketing strategies—according to the type of products sold, their target audience, competitor activity, and resources.

B2C 52

B2C Cross-sell Retail Sales 52

Lead Fuze

AUGUST 15, 2021

Marketing software is exciting. You may be the same way and that tells you a bit about the incredible advancement of the industry, especially in marketing software tools. You may be the same way and that tells you a bit about the incredible advancement of the industry, especially in marketing software tools. Anyway, I digress.

Objectives and Key Results 98

Objectives and Key Results CRM Clients Sales 98

Hubspot

JUNE 10, 2013

Apparently, he''d received a letter from a popular stock photography website claiming we had wrongfully used two of their images on our blog. We''re very good about only using photos and images we have permission to use on the blog. And whether these two people had initially purchased these photos is beside the point.

Legal 78

Legal Represent Government Contact 78

Hubspot

MAY 14, 2015

While many have noticed the trend and jumped on board, there are still many marketers out there spinning their wheels without traction. The example below from Nike’s Instagram Account doesn’t display their iconic "swoosh" logo in the photo, but it does display the lifestyle that's inherited with their apparel.

Follow-up 78

Follow-up Technique Service Start-ups 78

Hubspot

JANUARY 8, 2020

Ultimately, they embody the most powerful marketing force in the world — die-hard fans. Sure, the patrons at my local Starbucks are enjoying their drinks and they're making use of the free WiFi. Virtual proximity through mirror neurons can be used to build fans in many ways: Use real people, instead of stock photos, on your website.

Customers 88

Customers Cross-sell Government Up-sell 88

Hubspot

JUNE 14, 2019

For example, Adobe Photoshop is a photo-editing software within the Adobe Creative Suite. Cost: Free for all Apple users. Apple also offers its users some initial free space on its cloud, which can be increased for a price later on. per user/month (Creative Cloud), $109.98 (Creative Cloud + Adobe Stock). Cost: Free.

Customer Relationship Management 77

Customer Relationship Management Price Relationship Management Presentation 77

ConversionXL

SEPTEMBER 22, 2020

The SE Ranking blog doesn’t even have the functionality on their blog to add an author photo and byline, so they added a short paragraph stating that this post was delivered by me: An easy way to get the list of your Twitter followers along with their site URLs is by using a tool called Followerwonk. Again, if you have samples, share them!

Pitch 116

Pitch Follow-up Start-ups Campaign 116

Hubspot

APRIL 22, 2014

Blogging is key for driving traffic to your website from search engines and social media channels. Brainstorming new ideas is the most time-consuming part of content marketing. It''s a free tool that helps you come up with literally hundreds of topics for free based on the keywords you''d like to rank for.

Start-ups 76

Start-ups Closing Trust Engineering 76

Hubspot

JULY 8, 2020

Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Twitter Ecommerce Marketing Strategies. Polls are also another way to gather opinions, so there’s some bonus market research! Dairy-free & gluten-free — Daily Harvest (@DlyHarvest).

B2C 60

B2C Follow-up Promote Entertainment 60

Hubspot

NOVEMBER 23, 2015

That means a lot of eyes are going to be on your website in the upcoming weeks. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end , but also by giving their website design a dose of holiday cheer. 1) Free People. 2) IRONMAN.

Retail 78

Retail B2C Promote User Experience 78

Hubspot

DECEMBER 28, 2015

Despite its impressive reach, many business owners are still overlooking its marketing potential. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page into email subscribers. We've seen it work.

Drivers/motivators 78

Drivers/motivators Strategic partnership Non-Profits Follow-up 78

Hubspot

OCTOBER 8, 2013

For quite some time now, we''ve been discussing the importance of such personalized calls-to-action on your website. Smart CTAs allow you to provide the right CTA to visitors of your website based on their lifecycle stage. First, you''ll want to figure out which marketing message you''d like to tailor to which audience.

Real Estate 75

Real Estate Legal Consult Start-ups 75

Hubspot

NOVEMBER 26, 2014

As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? Get a group of students, alum, faculty, and staff in a room together (with the bribery of free pizza of course) and just ask. 3) Get Inspired. 3) Get Inspired.

Education 75

Education UX Pitch Promote 75

Hubspot

JANUARY 6, 2012

Now that you’re generating traffic by getting found, your next focus should be getting that traffic to stay on your website. Educational websites have a 30-60% bounce rate on average. This means that a large majority of web traffic entering your website leaves without navigating to any other pages. Is it trustworthy?

Education 78

Education User Experience Lead generation Represent 78

Lead Fuze

NOVEMBER 10, 2023

Imagine a virtual assistant who works 24/7, streamlining tasks or predicting market trends with striking accuracy. Machine learning can help small businesses streamline their supply chains and let larger companies accurately maintain stock levels. Picture this: AI for startups. ” , I hear you say with intrigue and caution.

Growth 52

Growth Agriculture Strategic planning Technology 52

Sales Pop!

OCTOBER 21, 2022

Although your homepage is, in many cases, responsible for influencing your prospects’ first impressions of your business, it’s by no means the most important web page on your website. But it’s a good idea to jazz your CTA up by creating a sense of urgency with time-oriented words such as now, today, or while stocks last. Earned media.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

ConversionXL

JANUARY 7, 2015

If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. Their intent is to get their visitors to take a very specific action – usually sign up for a free trial of a service. My stock answer: It depends. They have minimal top navigation.

Drivers/motivators 132

Drivers/motivators Service Up-sell Prospecting 132