marketing gain-data-trust-with-consumers 
Martech
MAY 8, 2024
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. What can hackers do with a consumer’s biometric data? How can consumers protect their biometric data?
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data.
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Search Engine Land
MAY 9, 2024
The new buzzword in SEO is information gain. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning.
Martech
APRIL 25, 2024
Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers.
Martech
NOVEMBER 2, 2023
Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. If anything, the more content people consume, the more difficult it is to stand out and capture their interest.
Martech
FEBRUARY 27, 2024
Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.
Search Engine Land
APRIL 29, 2024
B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Analyze vast datasets to gain deeper insights into your audience’s needs and pain points. B2B lead generation through paid search is constantly evolving.
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