Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Search Engine Land

NOVEMBER 22, 2023

Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI. Australia market only. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on.

Strategize 108

Strategize Consult Campaign Engineering 108

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Previously, the elusive “follow” link was the goal. Let’s look at the impact of brand mentions on search marketing.

Manufacturing 107

Manufacturing Real Estate Strategize Territory 107

Martech

OCTOBER 8, 2021

If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage. No social posting.

Real Estate 127

Real Estate Campaign Strategic planning Launch 127

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. million views.

Launch 109

Launch Networking Follow-up Engineering 109

ClickFunnels

JUNE 22, 2021

In the online marketing context, this is typically done by offering them a lead magnet (a freebie that can be accessed online or downloaded to their device) in exchange for their email address. Go to the “Acquisitions” tab and look at the performance of your marketing channels. Follow us on Instagram! Double down on it.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. One platform that has gained a massive following in recent years is TikTok. The obvious competitors are Instagram and Twitter.

B2B 102

B2B Non-Profits Government Trust 102

Search Engine Land

APRIL 23, 2024

Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices. Get the daily newsletter search marketers rely on.

Entertainment 105

Entertainment Objectives and Key Results Follow-up Engineering 105

Capterra Sales & Marketing Software

JANUARY 12, 2022

The post What Is Influencer Marketing? If you’ve ever wondered what an influencer is or why influencer marketing is important for your business, look no further. If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand.

Niche 87

Niche Campaign Follow-up Start-ups 87

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue. But it doesn’t stop there.

Construction 96

Construction Entertainment Start-ups Follow-up 96

Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Help you understand the different areas where ML-based automation can help boost efficiency and improve outcomes for digital marketers.

Objectives and Key Results 131

Objectives and Key Results Follow-up Start-ups Engineering 131

Hubspot

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. Download the Instagram app. Start following people.

Promote 101

Promote Follow-up Appointment Start-ups 101

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. Below are Instagram's most notable shopping features: Instagram Shops.

Launch 101

Launch Up-sell Follow-up Retail 101

Sales Pop!

FEBRUARY 28, 2022

However, Facebook and Instagram are good places to start with a huge amount of daily users. This crosses over with the age group most likely to use social media platforms, Facebook and Instagram. on Instagram making them the perfect platforms for online retailers to target. Social media helps with digital marketing campaigns.

Retail 52

Retail Cross-sell Entertainment Follow-up 52

Hubspot

OCTOBER 16, 2020

In July, nearly 41% of Australia's population was on Instagram. And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. No matter what country you're marketing in, Instagram's platform is primed for brand awareness. There were 10.45

Territory 97

Territory Entertainment Growth Education 97

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Here are some tactics to help you gain traction. via TikTok ]. content receivers).

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares. Why create short-form content?

Entertainment 94

Entertainment Education Strategize Follow-up 94

Hubspot

APRIL 5, 2021

Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. Where am I?

Promote 88

Promote Launch Gaming Product 88

Search Engine Land

DECEMBER 27, 2023

Test driving Google’s Search Generative Experience The AI-generated answers are presented in a variety of forms via a snapshot, with links, images, videos and the ability to ask follow-up questions. This followed reports that Microsoft was working to integrate ChatGPT features into Bing Search. Dig deeper.

Engineering 124

Engineering Follow-up Launch Start-ups 124

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Launch 101

Launch Promote Sales Sell 101

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you're feeling deja vu following the competition around Snapchat Stories , and TikTok's musical overlay features , you're not alone. Takeaways for Marketers. The good news?

UX 96

UX Launch Follow-up Start-ups 96

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. Now, Instagram is saying, " Hey, stop that. ". With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. One benefit of using Instagram Reels is the music embed feature.

Launch 101

Launch Commission Promote Follow-up 101

Martech

MAY 18, 2022

Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. For instance, viewing a video for three seconds or more is considered a view on Facebook and Instagram. Many platforms also follow the Media Rating Council (MRC) standard or variations of it (more on this below).

Objectives and Key Results 98

Objectives and Key Results Campaign Follow-up Promote 98

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

Retail 92

Retail Advertising/ Marketing Market share Gaming 92

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency.

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Considering these factors, let’s go over eight ways that marketers can leverage social media to meet their business objectives.

Meeting 101

Meeting Promote Follow-up Represent 101

Hubspot

JUNE 7, 2021

Let's dive into why you need a brand champion, how to get one, and how to incorporate it into your marketing strategy. In a small company, the business owner can be the brand champion, motivating employees internally and networking externally to gain more customers. How to Be (and Gain) a Brand Champion. Image Source.

Referrals 99

Referrals Promote Growth Campaign 99

ClickFunnels

AUGUST 1, 2022

Building a social media following can help you grow your online business faster. But it’s important to remember that merely having a social media following isn’t enough, you also need to know how to monetize it. Follow this 6-step process: Step #1: Create a Super Valuable Lead Magnet. Email #4: How Did You Gain This Expertise?

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Sales Pop!

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Objectives and Key Results 52

Objectives and Key Results Strategic planning Promote Technique 52

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Objectives and Key Results 136

Objectives and Key Results Campaign Launch Follow-up 136

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. In this post, I'll walk you through what Facebook Shops is and how marketers can leverage it to boost social media-driven sales in 2020 and beyond. Add business information.

Launch 101

Launch Promote Follow-up Start-ups 101

Hubspot

AUGUST 27, 2019

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. In short -- if your brand is on Instagram, you need to be communicating and engaging with your audience.

Entertainment 100

Entertainment Follow-up Niche Retail 100

Hubspot

SEPTEMBER 24, 2021

Hashtags help social media users find content based on specific topics — you can create them by using the # symbol followed by words, like #realestate. Real estate hashtags can help you market your content to wider audiences. For example, Instagram allows 30 hashtags in a post. What Are Real Estate Hashtags?

Real Estate 77

Real Estate Appointment Promote Clients 77

Hubspot

DECEMBER 4, 2019

In 2019, Statista reported that Instagram's story features have 500 million daily active users , with WhatsApp close behind with 450 million daily active users. Stories across a variety of platforms — including Instagram, WhatsApp, Tik Tok, and Facebook — are all considered ephemeral content. Why Ephemeral Content Is Important.

Follow-up 77

Follow-up Launch Promote Product 77