Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me.

Lead generation 107

Lead generation Click Through Rate Contact Follow-up 107

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. Lead generation is a critical part of growing a business. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

MAY 13, 2024

OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. SEO is real marketing now With every algorithm and change, we move further away from the old days of tricking the search engines and closer to having to do real marketing. They start off saying, “I have this thing.

Engineering 138

Engineering Legal Start-ups Trust 138

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began.

B2B 120

B2B Technology Technology Pipeline 120

ClickFunnels

AUGUST 18, 2021

The post Lead Generation Vs. Brand Awareness: What’s The Difference? What’s the difference between lead generation and brand awareness? More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? For example….

Lead generation 245

Lead generation Contact Niche Gaming 245

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Search Engine Land

MAY 9, 2024

Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). How the right strategy and different processes can defend your brand from potential threats. Generative AI might Generative AI has become a significant topic for brands worldwide. Who will give the answers?

Engineering 117

Engineering Networking Clients Construction 117

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 126

Campaign Conversion Clients Technology 126

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. But what are your options?

Product 109

Product Launch CRM Start-ups 109

Search Engine Land

MAY 20, 2024

To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas. The combined goal of these articles is to give you a clear path from strategy to tactics and help you document that path in a simple plan. As with much marketing, the magic is in the process.

Non-Profits 109

Non-Profits Drivers/motivators Finance Service 109

Search Engine Land

MAY 21, 2024

Why is the shopping graph so important in the age of generative AI? Applications based on generative AI will change many users’ search behavior. times faster in the future thanks to generative AI, according to Microsoft. The messy middle is shortened thanks to hybrid research using AI-generated answers and classic search.

Manufacturing 105

Manufacturing Follow-up Technology Technology 105

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? From my perspective, there are several key reasons.

B2B 117

B2B Gaming Niche Appointment 117

Search Engine Land

MAY 9, 2024

This is a great way for Google to deal with content that is essentially unoriginal or simply copied from another source and reworded. Why information foraging matters for SEO Recently, Google started discussing information foraging theory in their decoding decisions report (the messy middle). We’re no longer optimizing for Google.

Engineering 97

Engineering Angle UX Trust 97

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Drivers/motivators 72

Drivers/motivators Cross-sell Networking Pipeline 72

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Why generative AI feels threatening AI isn’t just threatening from the “what if it goes rogue and takes over the world” perspective. It can create but only from existing ideas. No, I don’t believe it will.

Engineering 128

Engineering Pitch Growth Strategize 128

Search Engine Land

APRIL 1, 2024

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Clicking on a VLA directs customers to the vehicle description page on your website. Getting started.

Original Equipment Manufacturer 89

Original Equipment Manufacturer Manufacturing Retail Price 89

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

Legal 113

Legal Contact Territory Prospecting 113

Search Engine Land

FEBRUARY 15, 2024

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. What is lead generation? Lead generation is the process of finding and learning about potential customers. And this doesn’t just stop at leads. CRM access.

Lead generation 116

Lead generation Campaign SQL CRM 116

Search Engine Land

FEBRUARY 27, 2024

Why do AI bots like GPTBot crawl websites? Simply put, bots like GPTBot are crawling websites to gather information. The main difference is rather than an AI platform passively being fed data to learn from (the “training set,” if you will), a bot can actively pursue information on the web by crawling various pages.

Legal 110

Legal Technology Technology Commission 110

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. It’s coming from every direction. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 127

CRM Technology Technology Campaign 127

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt What are the top use cases for startups using generative ai for growth efforts?

Objectives and Key Results 99

Objectives and Key Results Lead generation Growth Campaign 99

Search Engine Land

FEBRUARY 7, 2024

.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers. Drop in leads. Why we care.

Service 132

Service Consult Represent Start-ups 132

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Objectives and Key Results 119

Objectives and Key Results SQL Lead generation Drivers/motivators 119

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Overall market demand. Competition.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Incorporating user-generated content (UGC) like reviews. To find these uncategorized products: Crawl your website using Screaming Frog. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. Click Export.

Product 134

Product Territory Niche Engineering 134

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Still, without SEO, the website could be missing the traffic required to convert.

UX 97

UX Objectives and Key Results User Experience Legal 97

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Unique selling proposition. Performance.

Gambling 118

Gambling Cross-sell CTR Represent 118

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profits 134

Non-Profits Consult User Experience Presentation 134

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Search Engine Land

APRIL 15, 2024

Unsurprisingly, much content is developed from an SEO perspective. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. To improve our website’s ranking on Google.

Process 121

Process Objectives and Key Results Angle Follow-up 121

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Using Google Analytics to understand who is coming to your site is a great place to start. Gathering this information helps tailor efforts from keyword selection to content creation and off-page efforts. Are users struggling to find relevant information on your website?

A/B testing 102

A/B testing Entertainment Engineering Campaign 102

Salesforce

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Here’s how you can learn more about email workflows and start automating today. Download the guide What is an email workflow in marketing? Another way to define an email marketing workflow ?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Salesforce

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? Let’s break down the basics of email list building: why you should be doing it and how to get started. The people on your list have opted in, which means they decided they want to hear more from you via email.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 108

Real Estate Campaign Conversion Pitch 108

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 127

Retail X-functional Launch Non-Profits 127

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google. Then SEO may not be your best course of action.

Niche 143

Niche Engineering Promote Territory 143